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Reach specific audience Most applicable social media channel in China Renren and Kaixin redirect to online gaming, but Weibo focuses on information promotion Weibo has an equivalent Facebook business page which is called enterprise. What people can do with enterprise? How can people engage with the brand on a Weibo enterprise account? Can we obtain email addresses? Can Can find out how successful your campaigns are? Different types of engagements
Prvides more ways to share info with audience
Reach specific audience Most applicable social media channel in China Renren and Kaixin redirect to online gaming, but Weibo focuses on information promotion Weibo has an equivalent Facebook business page which is called enterprise. What people can do with enterprise? How can people engage with the brand on a Weibo enterprise account? Can we obtain email addresses? Can Can find out how successful your campaigns are? Different types of engagements
Facebook marching into China – possibly no meaningful value in an already very social market – Renren, Kaixin, BBS
International big brands are learning how to use it, have started to use it All business no matter how small will be international Big brand understands why they need to use it. Other brands need to use it to get into the market Build the demand and revenue streams in the longterm