Creative Director Mark Baillie will take you through the fundamental principles of remarkable web design. What is it that makes a website memorable? What stands out? How do you balance design with content and user experience to deliver something people stop and remember and that ultimately works to deliver results?
8. People need to know they are on our site,
so the logo needs to be bigger. Or
brighter, or something.
Whatever, you‟re the designer.
Exploring the visual clues and your brand confidence
“
”
52. What is it you do? …exactly?
Getting your tone of voice right by saying what you mean.
It’s your content!
53. Who we are
Today we campaign
peacefully to end all
cruel factory
farming practices
Compassion in World Farming
1
Who we are
The RSPCA as a
charity will, by all
lawful means,
prevent cruelty,
promote kindness to
and alleviate
suffering of animals.
2
RSPCA
54. About Us
We believe that farm
animals should not and
need not suffer. If you
agree, please consider
supporting us today. You
will literally help us improve
the lives of billions.
Thanks for listening.
1
About Us
The Society is structured into
a number of specialist and
support departments, most of
whose staff are based at the
National Headquarters, while
others work from home.
These departments, including
Freedom Food, report to the
Directors (John Rolls, Nigel
Yeo, and Brian Millar) who in
turn, report to the Chief
Executive (Mark Watts).
2
64. It needs to be elegant, but fizz at
the same time ok? Oh and I need
it by 5pm today.
Constraints can lead to a more creative solution
65.
66. 1 What impression do you want to make?
2 What’s an appropriate way to present your message?
(cowpath or new path)
3 What do you want someone to actually do on your
site?
4 What is your brand’s personality?
5 What does it feel like to try and reach that goal?
(joyful, fast, luxurious?)
6 What constraints does your project have?
7 Is it meaningful?
8 Can you say it more simply? Try thinking mobile first