Social media analysis from the CIPR Pride Awards 2013 in Brighton.

1. CIPR PRide Awards 2013
Social media highlights
PRide Home Counties – 4th
December
Contact:
Darryl Sparey
Brand Insight Director
darryl.sparey@precise.co.uk
T: +44 (0)20 7264 4768
www.precise.co.uk

2. Highlights
121 mentions
Most used hashtag
#PRideHCS
107 mentions
96,348 followers
reached
112,476 Twitter
followers reached
2
Most prolific tweeter:
Moat
(@moathomes)
13 tweets
Most retweeted user:
Tanya Houston
(@tanyawildwood)
13 re-tweets
121 tweets
CIPR PRide Awards 2013

3. Trend in mentions
Volume
120
100
80
60
40
20
0
3
CIPR PRide Awards 2013

4. What were people talking about?
Live analysis from
Precise Media
Platform+
4
CIPR PRide Awards 2013

5. Most prolific Twitter users
Author
Tweets
Followers
Moat
32,084
13
2,468
Cobb PR
8,264
8
1,033
Annabel Conn
1,463
7
209
Flo Powell
1,015
7
145
Marilyn DiCara
2,334
6
389
Darryl Sparey
8,766
6
1,461
MidnightComs
3,250
5
650
Wildwood PR
2,676
4
669
Tanya Houston
1,302
3
434
Geoff Loader
12
3
4
CIPR_HCS
330
3
110
Boost Marketing
1,674
3
558
Karen Tippett-Lehane
9,552
3
3,184
Specialist Speakers
1,794
2
897
Lindsey Collumbell
3,506
2
1,753
Alex Webb
946
2
473
Brighton Met
2,104
2
1,052
Shereen Russell
690
2
345
E. Austerberry
674
2
337
Jeff Hayward
550
2
275
Lynne East
5
Reach
504
2
252
CIPR PRide Awards 2013

6. Top Twitter users
Most prolific Twitter user
Largest audience reached on Twitter
Moat
Moat
Karen Tippett-Lehane
Cobb PR
Darryl Sparey
Flo Powell
Cobb PR
Annabel Conn
Ronke Lawal
Darryl Sparey
Precise
Marilyn DiCara
Lindsey Collumbell
MidnightComs
Checkatrade.com
Wildwood PR
MidnightComs
Karen Tippett-Lehane
Cool Brighton
Boost Marketing
Wildwood PR
CIPR_HCS
Clare Rogers
Geoff Loader
Marilyn DiCara
Tanya Houston
Brighton Met
Lynne East
Specialist Speakers
Jeff Hayward
Boost Marketing
E. Austerberry
Annabel Conn
Shereen Russell
Tanya Houston
Brighton Met
redbrand live!
Alex Webb
Nicky Rudd
Lindsey Collumbell
Ian Chisnall
Specialist Speakers
0
5
10
Volume
6
CIPR PRide Awards 2013
15
0
5,000
10,000
15,000
20,000
Volume
25,000
30,000
35,000

7. About…
MP+ Social
This analysis was produced by Precise using our MP+ Social service.
MP+ Social provides real-time access to your coverage from all social
media channels - Facebook, Twitter, YouTube, blogs and forums - and
enables you to quickly identify the most influential content and the
impact of social content on your profile.
Find out more here.
Precise
Precise is a business information group that provides media monitoring and media analysis services and software
applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in
providing integrated access to social media and mainstream news and analytics in a single timeline.
We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards.
Find out more here.
7
CIPR PRide Awards 2013

8. Thank you