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Mobile Edge
1. expanding foundations
reach with a personal
& athletic achievement
MOBILE EDGE text EDGE
performance alert
to 62900
powered by:
WHY MOBILE INTERACTION
Tweens, teens and 20-somethings, the and to understand how performance both on and
"Connected Class," are rapidly moving off the field play key parts in any young adults
away from traditional learning, media and life. Within this generation the MOBILE EDGE
advertising. Instead they are relying performance alerts will engage and lead the way
increasingly on the handset for always-on for mobile technology.
access to news, information,
entertainment, and social interaction.
Global mobile usage is outpacing both TV
and Web consumption. The MOBILE
EDGE campaign will enable participants to
experience wireless technologies firsthand