In this complimentary webinar, Toby Ward, CEO of Prescient Digital Media, and Shel Holtz, Principal at Holtz Communication + Technology discuss Employee Engagement & the Intranet.

1. Employee Engagement and
The Intranet
Toby Ward, Prescient Digital Media
Shel Holtz, Holt Communications + Technology
© 2014 Prescient Digital Media Not for distribution
Webinar Video: http://www.prescientdigital.com/articles/presentations

2. Prescient Digital Media

3. Select Clients

4. World Leading Intranet Experts
• 13 years of profitable history
• Dozens of Fortune 500 Clients
• World-renowned intranet experts
• 200+ intranet projects
• Deep SharePoint expertise
First to study & formally define “social intranet”

6. Shel Holtz
• More than 35 years of organizational communication
experience
• Principal of Holtz Communication + Technology
since 1996
• Focus on digital, internal and corporate
communications
– A pioneer in organizational use of digital communication
• Clients include PepsiCo, International Monetary Fund, Robert Half
International, Johns Hopkins Medicine, Owens-Corning
• Services include audits, strategic planning, project management,
training
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435

7. Slides
www.Slideshare.net/Prescient

8. Video replay > PrescientDigital.com

9. Intranet Insight > PrescientDigital.com

10. Next webinar
Social Business @ DIRECTV
Visit www.PrescientDigital.com
May 21, 12:30 PM EST

11. Agenda
• Employee engagement overview
• Ambassador programs
• Q&A
• #intranet2

12. Employee Engagement
4/24/2014Confidential © 2014 Prescient Digital Media

13. Engagement
• An “engaged employee” is one who is fully absorbed by and
enthusiastic about their work and takes positive action to
further the organization’s reputation and interests.
• “Engaged employees” contribute discretionary effort for their
organizations.
• “Engaged employees” find meaning in their work.

14. Enthusiastic
4/24/2014Confidential © 2014 Prescient Digital Media
Takes Positive Action

16. Source: Dale Carnegie, Survey of 1,500 employees

18. Confidential © 2014 Prescient Digital Media

19. Communication and engagement
• Improved interactions
• Greater trust
• Greater understanding
• Improved efficiency
• Better performance
• Enhanced gratification
Companies that
communicate
effectively are
4xmore likely to have
high levels of
engagement

20. 20
IBM intranet: W3
© 2013 Prescient Digital Media Not for distribution

21. Source: Dale Carnegie, Survey of 1,500 employees

22. Strictly Confidential © 2009 Prescient Digital Media
Not For Distribution

25. Employee Ambassador Programs
4/24/2014Source: Dale Carnegie, Survey of 1,500 employees

26. Employee ambassadors
• Actively share news about the organization
• Use social media and word of mouth
• Trained on how and why to share
• Recognized and rewarded

27. Volunteers
• The best ambassadors are volunteers
• Employees who are passionate and enthusiastic

28. Training counts
• Develop an “ambassador toolkit” that outlines key messages
• Strategy must include executive management
• Support with social media

30. Dispelling the myths
• Employee productivity

31. Back-of-the-
envelope
calculations

32. Dispelling the myths
• Employee productivity
• Loose lips

34. Needed
• Policies and guidelines
• Training and communication

35. Ninjas use social tools to stay connected

36. Sharing the approved stuff

37. Sharing the approved stuff

38. Regular communication
• Relevant company news
• General social media updates
• Current / crisis resources

41. Short-term campaigns

42. Benefits
4/24/2014Confidential © 2014 Prescient Digital Media

43. Source: Madison Workforce Engagement

45. Creates passionate employees
• Employees want to be passionate and proud
• It makes work better
• Evangelizing for the brand

46. • 68% view the
intranet as
crucial to their
jobs
• 52% are more
satisfied to be
an IBM
employee
because of
information
obtained on
the intranet

47. Creates community
• A brand ambassador program creates conversation
• Create a private intranet group or private Facebook group
– Serve as a social bulletin board for these employees and will serve as a home
for conversation and feedback
– Networking socially

50. Promote externally
• The more enthusiastic the employee, the more they promote the
brand / products externally

51. Encourages creativity
• Gives people something new to do
• Encourages evangelism
• Creating new ways to show off the brand / products

53. Finding talent
• Uncover employees that are active in social media and aren’t part
of your PR or Marketing teams

54. Key lessons
• Active communications
• Executive leadership
• Two-way conversations
• Rewards and recognition
• Intranet at the center

55. Engagement & The Intranet
Technology
(Intranet &
Social Media)
Active
Communications
Executive
Leadership
Two-way
Conversations
Rewards &
Recognition
Evaluate
Planning

56. Next webinar
Social Business @ DIRECTV
Visit www.PrescientDigital.com
May 21, 12:30 PM EST

58. Intranet Insight > PrescientDigital.com

60. Questions

61. 61
Toby Ward
toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.926.8800
Shel Holtz
shel@Holtz.com
www.Holtz.com
www.forimmediaterelease.biz
@ShelHoltz
415.881.7435

62. Webinar Video: http://www.prescientdigital.com/articles/presentations