Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World. * Date: July 21, 2009 * Location: Free Webinar 12 pm EDT Unfortunately, executives and users alike are not very satisfied with the tools, and what they're doing. However, their are secret indredients to success. This presentation reviews the findings of the Intranet 2.0 Global Survey and offer attendees a chance to learn why 2.0 has become an imperative, and what to consider / plan when implementing these social media tools.

1. Intranet 2.0
Becomes Mandatory
July 21, 2009
Toby Ward, Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

2. Agenda

Defining 2.0

Hype or Reality? Evidence

Case Study Examples

Importance of Planning

Recommendations

Open Q&A
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

3. Toby Ward

CEO, Chief Blogger, Prescient Digital Media

We build highly effective websites & intranets
Clients include:
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

4. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
44+

5. Think about…

Becoming an employer of choice

Staying an employer of choice
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

6. Typical Communications Environment

Communications inconsistently delivered and/or
seen as not relevant

Senior management not communicating clear
strategic vision

Line managers have strong team relationships, but
unclear what – or how – to communicate

Increasingly global, matrixed teams require
communications support
6
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
66+

7. Communications Impact
Lack of shared
vision & ways to
“connect the dots“
hinders companies’
ability to compete
7
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
77+

8. IBM invests in the intranet

9. Proving intranet value: IBM
 80% IBM employees visit w3 at least once per
day
 Productivity savings estimate of $80.6 million
 68% view the intranet as crucial to their jobs
 Employee retention: 52% are more satisfied to
be an IBM employee because of information
obtained on w3

10. Intranet or Frankenstein’s Monster?

Bolted together from
various sources

It lacks a brain and
has taken on a life of
its own

People run screaming
when told to use it

People run screaming
when told to use it

It frightens its creator
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

11. What / How Employees Want To ….
KNOW ENGAGE RECEIVE
Company goals Understand/support Line managers are
Company financials organization's goals preferred 1st source of
Know how role information
Company news
contributes to
Products and services
company achieving its “Informal sources”
Competition
Have fulfilling role (colleagues, rumor) on
Industry trends & news par with meetings, e-
Feel included in the
Employee recognition, organization mail and intranet
rewards & benefits
Motivated to do my
How to help company Corporate magazines &
best
reach its goals senior management
Proud to be part of the
next
organization
Source: Hewitt Source: Ipsos Reid Source: Ipsos Reid
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

12. The water cooler 'grows'
• 2.0 brings structure to
“informal sources”
• Expands the water cooler to
expose others across
traditional boundaries
• Brings order & a means for
'finding' sources & experts
based on context (content)

13. Finding information
 30% of information workers’ time is spent finding
information
At a cost of $18K each year per employee in lost
productivity
Collectively, the time spent looking for info
translates to an estimated 5.4 billion lost hours
per year (US corporations)
Source: Center for Media Research

14. Untapped Expertise
67% believe there are colleagues who can help them do
their job better
39% say they have difficulty locating the right people
Only 25% frequently go outside their department to
seek or share knowledge
38% don’t get asked for their help & information
Source: Harris Interactive and Tact Knowledge Systems

15. Web 2.0 (thanks to Shel Holtz)
Conversation-enabled publishing platforms
 Blogs, podcasts, Technorati
Social networks
 Facebook, LinkedIn, MySpace
Social bookmarking
 Delic.io.us, Digg, StumbleUpon
Democratized content networks
 Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging)
 Twitter, YouAre
Content sharing sites
 YouTube, Flickr, ePinions.com
Virtual networking platforms
 Second Life, There.com
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
1515+

16. Intranet 1.0 → Intranet 2.0
•
Corporate news → Submit news
•
Executives speech → Executive blog
•
Taxonomy → Folksonomy
•
Quick poll → Discussion forums
•
Annual broadcast → Regular podcast
•
CMS → Wikis
•
Directories (A-Z) → Tagging
•
Sticky content → RSS
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
1616+

17. Engagement
 Employee engagement delivers
o Improved morale
o Higher collaboration
o Organization loyalty
o Faith in management
o Improved productivity
o Higher recruitment & retetion

18. Intranet 2.0 Promise
 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)
 Companies using Web 2.0 tools achieved 18%
increase in engagement (Aberdeen Group)
 Sabre has already attributed $500k in savings to
their employee social networking tool (Sabre)
 Cisco attributes $millions in savings to their wikis
(Cisco)
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

19. Intranet 2.0 Tools
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
1919+

20. Blog use (45%)
Enterprise deployment 13%
Limited use 32%
Not yet… have plans 19%
Not yet… considering 26%
No plans 11%
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
2020+

21. Wiki use (47%)
Enterprise deployment 17%
Limited use 30%
Not yet… have plans 16%
Not yet… considering 28%
No plans 10%
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
2121+

22. Forrester Enterprise 2.0 TechRadar
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

23. BT: 800,000+ wiki pages
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
2323+

24. Why?
Employee collaboration
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

25. Low satisfaction
Poor
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

26. Barriers
Executive support
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

27. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
2727+

28. Best Buy: BlueShirtNation (BSN)
 Encouraged employees to participate in a video
contest that promoted their 401k plans
 BSN helped increase the number of employees
signing up for 401(k) accounts by 30%
 Also increased employee retention
 Reports 1/10th increase in employee engagement
will increase single store sales $100k

29. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
2929+

30. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3030+

31. Social Networking Results

Rapid adoption
65% of employees join in first three months
More than 90% participation rate after 1 yr

Frequent use
60% of questions answered within 1 hr of posting
Each question posted receives an avg of 9 answers

Faster speed-to-market
People find information faster
New-hires ramp up faster

Growing cost savings
US$500,000 hard cost savings in yr 1
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

32. Perspective
 1/3 of IT projects exceed budgets and schedules
by almost 100% in small to mid-size companies
(Gartner)
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3232+

33. Intranet Methodology
STRICTLY CONFIDENTIAL 33
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

34. Planning for Intranet 2.0
• An intranet is a process, not an event
o Confirm the need and value
 Know how to measure within your business
o It’s NOT “Shoot, ready, aim”
 Start with a metrics-driven plan
 Support with strategy and governance
o Ongoing maintenance
 You can’t miss what you can’t measure
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 34

35. Leaders set the tone
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

36. 9 Recommendations
 Leadership – Senior management must set the tone
 Plan - Planning is an essential requisite for success
 Benchmark - Understand the ingredients of a good
blog, wiki
 Engage – gather input and feedback from employees
early in the planning process; act quickly on necessary
changes
 Governance – every tool needs an owner and a policy
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3636+

37. 9 Recommendations
 Technology – don't be sold a solution, evaluate and
select a 2.0 solution based on business requirements &
needs
 Refresh – keep your content and tools relevant and
fresh
 Monitor - Ensure you’re aware of which 2.0 websites
are popular, how they work & what users like/dislike
 Measure - Document the link between social media &
the business & develop & track KPIs
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3737+

38. Your homework
 Are you an employer of choice?
 Many organizations have or are planning to adopt
2.0 tools – are you behind the compeititon?
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3838+

39. Reading

IntranetBlog.com

Intranet 2.0: Social Media Becomes Mainstream

www.PrescientDigital.com
Learning

CMSWatch.com
Consulting Help

The Intranet 2.0 Plan

www.PrescientDigital.com
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

40. www.Prescie
ntDigital.com
www.PrescientDigital.com

41. Q&A

42. 42
Toby Ward, President, Prescient Digital Media
toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
www.Twitter.com/TobyWard
www.Twitter.com/Intranet2
www.Facebook.com (search “Intranet Global Forum”)
416.986.2226