14. Anyone can blog – Siemen’s
Mitarbeiter-Weblogs bei der Siemens AG, Karsetn Ehms, Siemens AG / Corporate Technology, 2007-09-28
http://www.slideshare.net/kpehms/employee-blogging-siemens
15. Find blogs by tag, search or alpha
Mitarbeiter-Weblogs bei der Siemens AG, Karsetn Ehms, Siemens AG / Corporate Technology, 2007-09-28
http://www.slideshare.net/kpehms/employee-blogging-siemens
32. Intranet 2.0 on a budget @ Océ
Ria Breuer, Global Intranet Manager
Jan van Veen, Manager Internal Communications
33. Corporate Profile
Océ today:
21,500 people worldwide
Annual revenue 2009:
€ 2,648 Billion
Net Income 2009:
€ - 47,134 Million
Worldwide distribution in 90 countries
Direct sales and services in 30 countries
10 R&D-sites in 9 countries
34. Océ Product & Services
Wide Format Océ
Document Printing Production Printing
Printing Systems Business Services
Technical Document Systems
Office Systems Graphic Arts Systems Display Graphics Systems
Printroom Systems TransPromo Systems Imaging Supplies
37. It all started with our Intranet
In 2004:
many local intranets, diversity in look and feel
not connected, URL unknown, no global search
locally supported
So no corporate messaging, nor sharing of
information
“If Océ only knew what Océ knows”
38. The future as seen then
One intranet for all
1. start with uniform design and navigation and get rid
of all the local ones
2. next versions to deal with global document
management, workflows and collaboration
40. Life before the crisis
Roll out to other countries
Changes and improvements in the current version
Requirements for next version
Set up project management organization for the
intranet (hiring experts)
Set up business, technical and
support teams
….
41. Crisis!
Decline in sales USA from September 2007
First lay-offs Q1 2008
Full crisis hits NL September 2008
Total headcount reduction 2.350
Severe cost cutting measures
Intranet budget down from €350.000 in 2007 to €0 in
2008
Business and technical staff down from 8 to 2 FTE
Intranet in maintenance mode - development and roll
out stopped!
42. Life after the crisis
All we had left was our creativity
How to reach everyone?
How to prepare for the external social media
revolution?
Our decision: use social media for internal
communications
43. What did we introduce?
Improved news service on our intranet
Rumorbuster
Wikis
Blogging
Idea Management
Microblogging (Yammer)
Social bookmarking
OcéTV (now also on YouTube)
Intranet as starting point
52. Our results
Interactive digital communication tools successfully implemented
Employees value our quarterly results communication
Rumors connected to crisis successfully busted
Over 60 moneysaving ideas generated, one of which had a business case of
€ 800,000
Creativity, engagement and collaboration boosted - asking questions and
getting answers from colleagues all over the world is great
Around 20,000 Euros saved on video production in the first half year of use
alone
Integrated, cross-media communication
53. Lessons Learned
Money is not the issue
Organization is the issue!
You can start bottom-up
Consumerization of IT
Cross-functional approach (Communications, IT & IM)
Where do I share and store my info?
Did we teach people to be a knowledge worker?
Culture > Ask questions
Social Media Guidelines
Security
Social media lab
54. Articles on the Océ case
Bill Ives: Article on microblogging, Article on Sharepoint implementation,
Article on wiki implementation
The Economist: The Economist on social networking (including Océ)
Jacob Morgan, Implementing Enterprise 2.0 at Océ: Part 1-Business drivers,
Part 2-Making the push, Part 3-Change management, Part 4-Operational and
financial impact, Part 5-Lessons learned and future plans
Toby Ward: Intranet 2.0 case study: Océ
ria.breuer@oce.com riabreuer
jan.vanveen@oce.com janvanveen