Intranet 2.0: Rise of the Social Intranet. Webinar presentation by Toby Ward, Sept 28 2010. Intranet 2.0 Global Study findings from 525 organizations + 20 screenshot examples and case studies (some screenshots are not available for distribution, but are available for viewing on request. 416.926.8800 begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting begin_of_the_skype_highlighting              416.926.8800      end_of_the_skype_highlighting).

1. Intranet 2.0 Rise of The Social Intranet
Toby Ward, Prescient Digital Media
Watch the webinar video instead
Download the accompanying report
Condensed Version. Please contact us for full version.
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

2. Prescient Digital Media
 We build highly effective websites & intranet
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

3. Agenda
 Blogs
 Wikis
 Social Networking
 The Social Intranet
 Planning 2.0
 Q&A
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

4. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

5. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

6. @tobyward
@intranet2
#intranet2

7. At least one intranet 2.0 tool
Intranet 2.0 Global Study 2010
Mashups
87%
up 75%
Employee
networking
up 42%
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
77+

8. Blogs

9. Your competition
 “For companies,
resistance to social
media is futile.
 Your competitors are
already there.
 Catch up… or catch
you later.”
(Business Week, February 19, 2009)
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

10. Blog deployment
Intranet 2.0 Global Study 2010
Up 18%
53%
18%
enterprise
deployment
35% limited
deployment
8% have no
plans
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
1010+

11. http://www.fannysurjana.com

12. IBM
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

13. Wikis
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

14. Wiki deployment
Intranet 2.0 Global Study 2010
Up 4%
49%
17%
enterprise
deployment
34% limited
deployment
11% have
no plans
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
1414+

15. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution

16. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution

17. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

18. Employee Networking
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

19. Employee networking
Intranet 2.0 Global Study 2010
Up 42%
27%
13%
enterprise
deployment
14% limited
deployment
19% have
no plans
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
1919+

20. EA People – My Profile
Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

21. EA People – My Profile
Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

22. EA People – My Profile
Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA

23. The Social Intranet

24. The Social Intranet
 An intranet that features multiple social media tools for most
or all employees
 Multiple social media tools with at least some or limited
exposure (optional) from the main intranet or portal home
page
 Woven into most aspects of content consumption
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

25. Planning for Intranet 2.0

26. Overall satisfaction
Intranet 2.0 Global Study 2010, Preliminary Data
18% rate
tools as
39%
poor / very
poor
35%
executive
satisfaction
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
2626+

27. Barriers to entry
Intranet 2.0 Global Study 2010, Preliminary Data
31% cite
32%
executive
support
26%
addressing
internal policy
Lack of a business case concerns
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
2727+

28. Planning for Intranet 2.0
• An intranet is a process, not an event
 Know how to measure within your business
 Start with a metrics-driven plan
 Support with strategy and governance
 You can’t miss what you can’t measure
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 28

29. Intranet Methodology
STRICTLY CONFIDENTIAL
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
29

30. 9 Recommendations
 Leadership – Senior management must set the tone
 Plan - Planning is an essential requisite for success
 Benchmark - Understand the ingredients of a good
blog, wiki
 Engage – gather input and feedback from employees
early in the planning process; act quickly on necessary
changes
 Governance – every tool needs an owner and a policy
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3030+

31. 9 Recommendations
 Technology – don't be sold a solution, evaluate and
select a 2.0 solution based on business requirements &
needs
 Refresh – keep your content and tools relevant and
fresh
 Monitor - Ensure you’re aware of which 2.0 websites
are popular, how they work & what users like/dislike
 Measure - Document the link between social media &
the business & develop & track KPIs
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
3131+

32. www.Prescie
ntDigital.com
www.PrescientDigital.com

33. www.Prescie
ntDigital.com
www.PrescientDigital.com

34. How to get the report
 Participants will receive the full report via email,
shortly

35. Communexions.com
For discussion & links to the slides

36. 36
Condensed Version.
Please contact us for full version.
www.PrescientDigital.com
www. IntranetBlog.com
www.Twitter.com/TobyWard
www.Twitter.com/Intranet2
www.Communexions.com
416.926.8800