In this webinar, Carmine Porco, GM and VP of Client Deliverables at Prescient, walks through several social media tools, explaining their pros and cons, their benefits to an organization, and the ideal intranet environment to support them. View the webinar video here: http://bit.ly/cawgmh

1. Intranet 2.0 tools
Watch the webinar video instead
Carmine Porco,
Prescient Digital Media
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2. Who is this guy?
 Work with clients to plan, deliver & measure
successful intranet and Internet sites
 Experience with a number of organizations
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3. Agenda
 Intranet 2.0 Promise
 Who is using this stuff
 A bunch of Tools
 Some Examples (including SharePoint)
 9 Recommendations
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4. MyWorkspace
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5. Intranet 2.0 Promise
 Potential to deliver tremendous value
 Improve knowledge worker productivity
 Decrease redundant effort
 Disseminate best practices
 Accelerate time to productivity
 Frequently low investment/high return

6. Finding information
 30% of information workers’ time is spent finding
information
 At a cost of $18K each year per employee in lost
productivity
 Collectively, the time spent looking for info translates to
an estimated 5.4 billion lost hours per year (US corporations)‫‏‬
Source: Center for Media Research
© 2010 Prescient Digital Media

7. Untapped Expertise
 67% believe there are colleagues who can help them do
their job better
 39% say they have difficulty locating the right people
 Only 25% frequently go outside their department to seek
or share knowledge
 38% don’t get asked for their help & information
Source: Harris Interactive and Tact Knowledge Systems
© 2010 Prescient Digital Media

8. Intranet 2.0 Promise
 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)‫‏‬
 Companies using Web 2.0 tools achieved 18%
increase in engagement (1% of those that didn’t)
(Aberdeen Group)‫‏‬
 Sabre has already attributed $500k in savings to
their employee social networking tool (Sabre)‫‏‬
 Cisco attributes $millions in savings to their wikis
(Cisco)‫‏‬
 Employees with the most extensive digital
networks are 7% more productive than their
colleagues (MIT)‫‏‬
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9. Employee Recruitment/Retention
 39 per cent of 18 to 24 year-olds would consider
leaving if they were not allowed to access applications
like Facebook and YouTube.
 A further 21 per cent indicated that they would feel
‘annoyed’ by such a ban.
 The problem is less acute with 25 to 65 year-olds, of
whom just 16 per cent would consider leaving and 13
per cent would be annoyed
Source: Telindus
© 2010 Prescient Digital Media

10. The (sometimes) unspoken hope…
Can we leave our hopelessly
broken intranet to die and
just use cool new tools?
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11. Intranet or Frankenstein’s Monster?
 Its parts are bolted together
from various sources, some
of which aren’t quite official
 Some of its parts are missing
and some expired a long
time ago
 It lacks a brain and has taken
on a life of its own
 Your audience runs
screaming when told to
interact with it
 It frightens its creator
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12. Intranet 2.0 Risk
 Employees move without you
 A Gartner survey, reported in CIO, found that half of the
respondents reported that more than 60% of their IT users
were employing consumer-grade software, whether
approved or not
© 2010 Prescient Digital Media

13. Web 2.0 (thanks to Shel Holtz)‫‏‬
Conversation-enabled publishing platforms
 Blogs, podcasts, Technorati
Social networks
 Facebook, LinkedIn, MySpace
Social bookmarking
 Delic.io.us, Digg, StumbleUpon
Democratized content networks
 Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging)‫‏‬
 Twitter, YouAre
Content sharing sites
 YouTube, Flickr, ePinions.com
Virtual networking platforms
 Second Life, There.com
© 2010 Prescient Digital Media 13

14. Intranet 1.0 → Intranet 2.0
Corporate news → Submit news
Executives speech → Executive blog
Taxonomy → Folksonomy
Quick poll → Discussion forums
Annual broadcast → Regular podcast
CMS → Wikis
Directories (A-Z) → Tagging
Sticky content → RSS
Online Directory → Social Networks
© 2010 Prescient Digital Media 14

15. Start Paddling!
© 2010 Prescient Digital Media

16. Prescient Intranet 2.0 Global Study
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17. Low satisfaction
Poor
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18. Why?
Source: Prescient Intranet 2.0 - Global Study
© 2010 Prescient Digital Media

19. Measurable Benefits?
McKinsey Global Web 2.0 Survey
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20. Why not?
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21. Forrester Enterprise 2.0 TechRadar
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22. Intranet 2.0 Maturity Model
Instant
Messaging
Discussion
Forums
Wikis
Blogs
Present
Use RSS
Video
Podcasts Sharing
Tagging
Social
Networking
Mashups
Market Maturity/Success
Present Use as determined by Prescient’s Intranet 2.0 Global Survey
Market Maturity as determined by Forresters chart

23. Intranet 2.0 Tools
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24. Some Examples

25. Social Networking : P & G
 P&G PeopleConnect
 Knowledge worker
productivity
 Users were already
networking
 Professional Profiles
 Social graphs
 Activity streams
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26. SabreTown: Designed for Adoption
 Landing page includes:
 Network activity stream (right
side)
• Shows who’s doing what
 A personalized widget (middle
left)
• Each member can import whatever
content they want
 Questions relevant to each user
(center)
 Tag clouds showing “most
discussed” subjects (bottom left)
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27. SabreTown: Designed for Adoption
 Profile includes:
 Personal photos
 Contact Information
 Karma stats
• Earn karma by doing good
in the community
• Karma gives you extra
privileges, like extra spots
for photos
 Sticky notes
• Give a colleague a shout-
out
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28. Killer App: Q&A
© 2010 Prescient Digital Media

29. Social Networking Results
Rapid adoption
65% of employees join in first three months
More than 90% participation rate after 1 yr
Frequent use
60% of questions answered within 1 hr of posting
Each question posted receives an avg of 9 answers
Faster speed-to-market
People find information faster
New-hires ramp up faster
Growing cost savings
US$500,000 hard cost savings in yr 1
© 2010 Prescient Digital Media

30. 30

32. SharePoint
"SharePoint 2010's biggest strength, its breadth of capabilities, is also its greatest weakness," says Rob
Koplowitz, principal analyst at research firm Forrester. "For companies not currently invested in SharePoint
that are looking to only fulfill a basic need, like deploying a set of publicly facing blogs, the full SharePoint
platform will look like a sledgehammer compared to products from companies like Socialtext, Jive, and
others."
Such SaaS startups have the advantage of developing new features quicker than big companies like Microsoft
and IBM can. But SaaS companies have much to fear now that Microsoft has made social tools a priority in
SharePoint 2010, says Koplowitz. SaaS upstarts also have to walk the thin line of both competing with SharePoint
and making their software compatible with it.
Yet the fact remains: social tools are just a portion of the SharePoint platform and procuring and managing the
entire SharePoint suite is a huge task. It entails license and server costs, the training of staff, providing virus
protection and backup, and possibly paying for consultant help. It's worth noting that a stripped down, online
version of SharePoint has been available since November 2008 and Microsoft cut prices for it in November 2009.
SharePoint 2010 will come as both as an on-premises and hosted online offering.
Nevertheless, if you're a company that just wants a powerful set of social networking tools, implementing
the whole SharePoint suite is not a wise choice, says Koplowitz.
"That's like killing a whole buffalo when all you want is a sandwich," he adds.
Shane O'Neill, CIO.com

33. SharePoint Apps: Confer
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
© 2009 Prescient Digital Media

34. SharePoint Apps: Cortex
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
© 2009 Prescient Digital Media

35. SharePoint Apps: Huddle
Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html
© 2010 Prescient Digital Media

36. Leaders set the tone
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37. © 2010 Prescient Digital Media

38. Best Buy: BlueShirtNation (BSN)
 Encouraged employees to participate in a video
contest that promoted their 401k plans
 BSN helped increase the number of employees
signing up for 401(k) accounts by 30%
 Also increased employee retention
 Reports 1/10th increase in employee
engagement will increase single store sales
$100k
© 2010 Prescient Digital Media

39. Planning for intranet 2.0 success
 An intranet is a process, not an event
 Confirm the need and value
• Know how to measure within your business
 It’s NOT “Shoot, ready, aim”
• Start with a metrics-driven plan
• Support with strategy and governance
 Ongoing maintenance
• You can’t miss what you can’t measure
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40. 9 Recommendations
 Leadership – Senior management must set the tone
 Plan - Planning is an essential requisite for success
 Benchmark - Understand the ingredients of a good
blog, wiki
 Engage – gather input and feedback from employees
early in the planning process; act quickly on necessary
changes
 Governance – every tool needs an owner and a policy
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41. 9 Recommendations
 Technology – don't be sold a solution, evaluate and
select a 2.0 solution based on business requirements &
needs
 Refresh – keep your content and tools relevant and
fresh
 Monitor - Ensure you’re aware of which 2.0 websites
are popular, how they work & what users like/dislike
 Measure - Document the link between social media &
the business & develop & track KPIs
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42. www.Prescie
ntDigital.com
www.PrescientDigital.com

43. Carmine Porco
G.M. & V.P. Client Delivery
Prescient Digital Media
cporco@prescientdigital.com
www.PrescientDigital.com
www.Twitter.com/carmineporco
www.Twitter.com/intranet2
www.Facebook.com
Search & join: Intranet Global Forum
43
© 2010 Prescient Digital Media

44. Intranet Methodology
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45. Your homework
 Are you an employer of choice?
 Many organizations have or are planning to adopt
2.0 tools – are you behind the competition?
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46. The definition of insanity
 Why do many intranets fail?
 The same technology that made the Internet
revolutionary would save internal communications
 Too easy: rapid proliferation of content with no consistent
guidelines, design templates, structured database
 Took back seat to web site: cost centre, weak executive
sponsorship
 Extremely political: stake out space in cyber space and
defend to the death
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47. It’s About People
 Find the right person to get
the information you need
 Do all the people need the
same knowledge?
 Who’s leading the people?
 What does the company
want their people to know?
 What technology will your
people use?
 Technology doesn’t make
the crowd wise
 Who’s responsible?
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