1. Preview Networks content > syndication > commerce
Introduction
Confidential
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Andy Chen
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CEO
ac@previewnetworks.com 1 What is Preview Networks
2 Current and Future Expansion
content > syndication > commerce
content > syndication > commerce

2. 1 We are a Content Broker and an Audience Maker...
Preview Networks 2.0
Content Media
Owner Owner
content > syndication > commerce
For brands and content owners:
Preview Networks is a content marketing platform for brands. We provide the
tools for brands to centrally distribute and manage marketing and PR content
across media destinations, devices, and commerce platforms to acquire and
manage audience to their content.
For media and publishing partners:
Preview Networks is a content syndication and monetization platform for
publishers. We provide the tools for media partners to automate content
acquisition to increase audience and advertising revenue growth.
content > syndication > commerce

3. 1 We remove the complexity in distribution in the video eco-system
Our eco-system
Marketing Content Tracking/ Reporting/ Analytics
Centralized
Real-time
management
management &
& archiving
optimization
of assets
Automatic Encoding Network Distribution
Aggregate
Simplify & ensure PN audience
distribution across
readiness across fragmented
growing diversity media sites
of formats & & platforms
platforms
content > syndication > commerce

4. 1 We believe in the commercial value of video content
Preview Networks 2.0
Content Media
Owner Owner
content > syndication > commerce
Need audience Pre-Roll
Need ad revenue
Advertising
Editorial
Content
Editorial Publishing Network
content > syndication > commerce

5. 1 We syndicate video content across thousands of publishers
Currently delivering over +350M videos, +2.1B
images and associated metadata....
Fashion Movies Games
...across over 2,600 media destination in our editorial syndication
Tourism Auto network (sites, mobile devices, etailers, and connected TVs)
content > syndication > commerce

6. 1 We believe in the ubiquity of video content
content > syndication > commerce

7. 1 Founded in Copenhagen with GLOCAL business
• Sunstone Capital (largest N. European VC) backed in 2007
• HQ in Copenhagen & London with global operation
• 7 European offices in Europe
European
Offices:
Berlin
Copenhagen
London
Madrid
Milan
Paris
Stockholm
Global client
operations
content > syndication > commerce

8. 1 Competitive landscape
CMS Editorial/PR Media Buying eCommerce /
(owned media) (earned media) (paid media) Affiliate
Ads Ads
Editorial Editorial
Ads
Ads
Ads
content content
Preview Networks is the ONLY video platform that offers complete audience
development and management across earned, owned and paid media
content > syndication > commerce

9. 1 How are we unique?
 Award winning highly scalable video platform with diverse revenue streams
 End-to-end audience aggregation and monetization guarantee
 Editorial syndication with large publisher network (+2500 in Europe)
 Premium video content focused
 VC funded 2007, restructured in 2010, and became profitable in 2011
 88% Gross profit margin (highly scalable cross markets)
 Avg +65% in topline revenue YOY in last 3 yrs (50% in 2012)
Winner
content > syndication > commerce

10. 2 Our vision: consolidate the fragmented video content business domains
1. 2. 3. 4.
Content Distribution Audience Commerce
Acquisition Network Expansion Enablement
eCommerce /
CMS Editorial/PR Media Buying
Affiliate
content > syndication > commerce

11. 2 A global-leading exchange for video content, advertiser & audience
Content Capacity side
Creation of ad inventory
Preview Networks
Media Audience
Xchange (MAX)
Advertiser Publisher
Buy side Sell side
DSP SSP
Demand side Supply side
platform platform
content > syndication > commerce

12. 2 Connecting & delivering values to all parties in the video exchange eco-system
ADVERTISERS CONTENT OWNERS PUBLISHERS
• Audience aggregation • Monetisation • Audience monetization
• Scalable & programmatic • Content rights management • Premium content sourcing
media buying • Syndication solution • Yield optimization
• Campaign insight
MAX (the exchange facilitator)
content > syndication > commerce

13. Preview Networks 2.0
THANK YOU
Andy Chen / CEO
ac@previewnetworks.com
content > syndication > commerce

14. Appendix Product 1: Brandcast
Centralized distribution management of brand owned video content to a targeted
audience across editorially integrated media and PR placements. Brandcast delivers
brand owned content via XML feeds into media partners to create an “owned” network of
editorially focused audience.
content > syndication > commerce

15. Appendix Product 2: Addience
Addience enables brands to simply “add audience via advertising placements to the
editorially syndicated content. By leveraging the mass reach of conventional media
buying, we supplement the editorially-reached audience with media buys across ad
networks and ad exchanges to augment the desired audience across thousands of
media sites. This allows the content to be distributed above and beyond the brandcast
editorial syndication and into pre-rolls, MPUs, and expandable ad units.
Ad Networks
Ad Exchanges
Sites direct
content > syndication > commerce

16. Appendix Product 3: Windoshopp
Windoshopp enables brands to display products associated with their video content in
our player, effectively creating a preview-to-buy online shopping experience that
seamlessly connects brands’ video content with their affiliate networks to increase sales.
Our technology empowers brands to use video content as an effective ecommerce
conversion driver beyond their own ecommerce domains to expand affiliate reach.
content > syndication > commerce