62. ITC’s Kitchens of India ITC, since long, has been associated with quality. In 2002, they introduced their packaged, ready to eat Indian gourmet recipe in the premium segment. The package was of great importance to ensure long shelf life for the products which were made without any preservatives. For this purpose ITC used the RETORT process which has been used by US in its Apollo space missions. This has helped KIO to not only become the standard for the premium ready-to-eat food market in India, but has also helped them penetrate markets in the United States and Europe. 9/12/2009 12 Marketing Management
63. Companies that Spend most on packaging Anheuser- Busch Campbell Soups Coco Cola Coco Cola Foods General Mills Miller Brewing Pepsi Co Proctor & Gamble 9/12/2009 13 Marketing Management