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1. Advertisement Campaign

2. WWF (World Wildlife Fund)
Product
• The charity I will be producing a campaign for it WWF (World Wildlife Fund)
Target Audience
• Teenagers and young adults
Campaign Message
• If you donate to the WWF and adopt an animal you will receive a toy of the animal
you adopted, a magazine 3 times a year and certificate, bookmarks, stickers and
more
Launch Date
• 15th March 2014
Schedule of Advertisements
• 1st Advert – 15th March
• 2nd Advert – 20th March
• 3rd Advert – 25th March
Location of Advertisements
• Parks and Rural areas

3. Plans for Advertisement
Slogan
• World Wildlife Fund – Support Your Animal Friends
Typography Colour Scheme:
• Colors Of Autumn Greens and browns
Images
Logo

4. Production Plan
Date of Photoshoot
• 10th February 2014
Dates of production
• 28th February 2014
Budget
• Adobe Photoshop CS2 (student edition) - £97
• DSLR Camera - £99
• Trinity Nano Studio Flash Lighting Kit - 200Ws - £149
• Dell Precision T3500 Xeon Tower Workstation Desktop Computer 12GB - £212.22
• Model for the day - £200.00
• Buffet - £50
Total= £807.22

5. Sketches of Advertisements
Sketch 1 Sketch 2 Sketch 3