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JULY 2014
A PRINCIPLED TECHNOLOGIES SUMMARY
Commissioned by Dell Inc.
HOW INCREASING SERVER DENSITY CAN BENEFIT YOUR BUSINESS
Thriving businesses do more with less, and their datacenters reflect that. How can your business increase usage
density without expanding physical datacenter space? Moving to a denser computing infrastructure—providing the
processing power you need in the smallest possible space—can help you achieve this goal. Using two approaches, both
physical compaction of the datacenter and a logical compression via virtualization, you can maximize the usage of the
space your business already has while improving your bottom line.
Whether you are moving from a small, tower-based server environment to a single blade chassis or from a
legacy rack-server farm to a high-density compute cluster, you can potentially reduce costs related to time,
maintenance, and power by maximizing the density of your applications and datacenter.
WHAT BENEFITS DOES INCREASING DENSITY PROVIDE?
Increasing density has the potential to:
 Reduce management overhead with fewer physical
servers to manage
 Lower the amount of power and cooling, saving on
operating costs
 Save physical space and the costs related to renting
space or building new locations to house servers
 Enable portability of dense computing solutions for
remote locations
 Reduce infrastructure costs with fewer servers to
house and cable
 Reduce datacenter software licensing costs
A Principled Technologies summary 2How increasing server density can benefit your business
Common myths about high density
As technology evolves, certain barriers to technology adoption become less relevant. Common myths about high
density computing include:
Myth # 1 - Greater logical
density increases risk of
downtime
Virtualization advances
and high-density hardware
redundancy can actually
provide greater uptime.
Myth #2 - Greater logical
density makes
environments more
difficult to manage
Many systems
management functions are
now directly integrated
into the virtualization
platform.
Myth #3 - Greater physical
density significantly
impedes compute
efficiency
The newest servers
increase density while also
achieving the highest-ever
scores in performance per
watt.
Myth #4 - Greater physical
density is expensive
High-density datacenters
are more power-efficient
than low-density
datacenters, providing
significant cost savings.
WHAT DELL HAS TO OFFER
Dell current-generation PowerEdge R series and PowerEdge M series servers incorporate systems management
features such as the Dell Lifecycle Controller, implement industry-leading power efficiency standards, and are designed
to optimize performance while maintaining low power consumption. Use the overview of Dell PowerEdge servers below
to start the conversation about moving up the density spectrum and maximizing efficiency in your datacenter.
M420 C8220 M620 M820 R620 R820 R720
Quarter-
height blade
Shared
infrastructure
Half-height
blade
Full-height
blade
1U rack 2U rack 2U rack
2-socket 2-socket 2-socket 4-socket 2-socket 4-socket 2-socket
Intel® Xeon®
processor
E5-2400 v2
Intel Xeon
processor E5-
2600 v2
Intel Xeon
processor
E5-2600 v2
Intel Xeon
processor
E5-4600 v2
Intel Xeon
processor
E5-2600 v2
Intel Xeon
processor
E5-4600 v2
Intel Xeon
processor
E5-2600 v2
192 GB RAM 512 GB RAM 1.5 TB RAM 3.0 TB RAM 1.5 TB RAM 3.0 TB RAM 1.5 TB RAM
FIND OUT MORE
All sizes of organizations can benefit from consolidating the workloads of legacy servers onto more powerful
systems and climbing the density ladder as their requirements and resources allow. No matter where your business is on
the density spectrum, Dell has a number of options through the rack and blade space, as well as highly dense compute
nodes that can help move your infrastructure up the density ladder. For a more complete look at the benefits of
increasing server density and the offerings that Dell provides to help meet your specific goals, see the full report, “Dell
and the Value of Density,” at www.principledtechnologies.com/Dell/Value_of_density_0113.pdf.
A Principled Technologies summary 3How increasing server density can benefit your business
ABOUT PRINCIPLED TECHNOLOGIES
Principled Technologies, Inc.
1007 Slater Road, Suite 300
Durham, NC, 27703
www.principledtechnologies.com
We provide industry-leading technology assessment and fact-based
marketing services. We bring to every assignment extensive experience
with and expertise in all aspects of technology testing and analysis, from
researching new technologies, to developing new methodologies, to
testing with existing and new tools.
When the assessment is complete, we know how to present the results to
a broad range of target audiences. We provide our clients with the
materials they need, from market-focused data to use in their own
collateral to custom sales aids, such as test reports, performance
assessments, and white papers. Every document reflects the results of
our trusted independent analysis.
We provide customized services that focus on our clients’ individual
requirements. Whether the technology involves hardware, software, Web
sites, or services, we offer the experience, expertise, and tools to help our
clients assess how it will fare against its competition, its performance, its
market readiness, and its quality and reliability.
Our founders, Mark L. Van Name and Bill Catchings, have worked
together in technology assessment for over 20 years. As journalists, they
published over a thousand articles on a wide array of technology subjects.
They created and led the Ziff-Davis Benchmark Operation, which
developed such industry-standard benchmarks as Ziff Davis Media’s
Winstone and WebBench. They founded and led eTesting Labs, and after
the acquisition of that company by Lionbridge Technologies were the
head and CTO of VeriTest.
Principled Technologies is a registered trademark of Principled Technologies, Inc.
All other product names are the trademarks of their respective owners.
Disclaimer of Warranties; Limitation of Liability:
PRINCIPLED TECHNOLOGIES, INC. HAS MADE REASONABLE EFFORTS TO ENSURE THE ACCURACY AND VALIDITY OF ITS TESTING, HOWEVER,
PRINCIPLED TECHNOLOGIES, INC. SPECIFICALLY DISCLAIMS ANY WARRANTY, EXPRESSED OR IMPLIED, RELATING TO THE TEST RESULTS AND
ANALYSIS, THEIR ACCURACY, COMPLETENESS OR QUALITY, INCLUDING ANY IMPLIED WARRANTY OF FITNESS FOR ANY PARTICULAR PURPOSE.
ALL PERSONS OR ENTITIES RELYING ON THE RESULTS OF ANY TESTING DO SO AT THEIR OWN RISK, AND AGREE THAT PRINCIPLED
TECHNOLOGIES, INC., ITS EMPLOYEES AND ITS SUBCONTRACTORS SHALL HAVE NO LIABILITY WHATSOEVER FROM ANY CLAIM OF LOSS OR
DAMAGE ON ACCOUNT OF ANY ALLEGED ERROR OR DEFECT IN ANY TESTING PROCEDURE OR RESULT.
IN NO EVENT SHALL PRINCIPLED TECHNOLOGIES, INC. BE LIABLE FOR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES IN
CONNECTION WITH ITS TESTING, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL PRINCIPLED TECHNOLOGIES,
INC.’S LIABILITY, INCLUDING FOR DIRECT DAMAGES, EXCEED THE AMOUNTS PAID IN CONNECTION WITH PRINCIPLED TECHNOLOGIES, INC.’S
TESTING. CUSTOMER’S SOLE AND EXCLUSIVE REMEDIES ARE AS SET FORTH HEREIN.

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How increasing server density can benefit your business

  • 1. JULY 2014 A PRINCIPLED TECHNOLOGIES SUMMARY Commissioned by Dell Inc. HOW INCREASING SERVER DENSITY CAN BENEFIT YOUR BUSINESS Thriving businesses do more with less, and their datacenters reflect that. How can your business increase usage density without expanding physical datacenter space? Moving to a denser computing infrastructure—providing the processing power you need in the smallest possible space—can help you achieve this goal. Using two approaches, both physical compaction of the datacenter and a logical compression via virtualization, you can maximize the usage of the space your business already has while improving your bottom line. Whether you are moving from a small, tower-based server environment to a single blade chassis or from a legacy rack-server farm to a high-density compute cluster, you can potentially reduce costs related to time, maintenance, and power by maximizing the density of your applications and datacenter. WHAT BENEFITS DOES INCREASING DENSITY PROVIDE? Increasing density has the potential to:  Reduce management overhead with fewer physical servers to manage  Lower the amount of power and cooling, saving on operating costs  Save physical space and the costs related to renting space or building new locations to house servers  Enable portability of dense computing solutions for remote locations  Reduce infrastructure costs with fewer servers to house and cable  Reduce datacenter software licensing costs
  • 2. A Principled Technologies summary 2How increasing server density can benefit your business Common myths about high density As technology evolves, certain barriers to technology adoption become less relevant. Common myths about high density computing include: Myth # 1 - Greater logical density increases risk of downtime Virtualization advances and high-density hardware redundancy can actually provide greater uptime. Myth #2 - Greater logical density makes environments more difficult to manage Many systems management functions are now directly integrated into the virtualization platform. Myth #3 - Greater physical density significantly impedes compute efficiency The newest servers increase density while also achieving the highest-ever scores in performance per watt. Myth #4 - Greater physical density is expensive High-density datacenters are more power-efficient than low-density datacenters, providing significant cost savings. WHAT DELL HAS TO OFFER Dell current-generation PowerEdge R series and PowerEdge M series servers incorporate systems management features such as the Dell Lifecycle Controller, implement industry-leading power efficiency standards, and are designed to optimize performance while maintaining low power consumption. Use the overview of Dell PowerEdge servers below to start the conversation about moving up the density spectrum and maximizing efficiency in your datacenter. M420 C8220 M620 M820 R620 R820 R720 Quarter- height blade Shared infrastructure Half-height blade Full-height blade 1U rack 2U rack 2U rack 2-socket 2-socket 2-socket 4-socket 2-socket 4-socket 2-socket Intel® Xeon® processor E5-2400 v2 Intel Xeon processor E5- 2600 v2 Intel Xeon processor E5-2600 v2 Intel Xeon processor E5-4600 v2 Intel Xeon processor E5-2600 v2 Intel Xeon processor E5-4600 v2 Intel Xeon processor E5-2600 v2 192 GB RAM 512 GB RAM 1.5 TB RAM 3.0 TB RAM 1.5 TB RAM 3.0 TB RAM 1.5 TB RAM FIND OUT MORE All sizes of organizations can benefit from consolidating the workloads of legacy servers onto more powerful systems and climbing the density ladder as their requirements and resources allow. No matter where your business is on the density spectrum, Dell has a number of options through the rack and blade space, as well as highly dense compute nodes that can help move your infrastructure up the density ladder. For a more complete look at the benefits of increasing server density and the offerings that Dell provides to help meet your specific goals, see the full report, “Dell and the Value of Density,” at www.principledtechnologies.com/Dell/Value_of_density_0113.pdf.
  • 3. A Principled Technologies summary 3How increasing server density can benefit your business ABOUT PRINCIPLED TECHNOLOGIES Principled Technologies, Inc. 1007 Slater Road, Suite 300 Durham, NC, 27703 www.principledtechnologies.com We provide industry-leading technology assessment and fact-based marketing services. We bring to every assignment extensive experience with and expertise in all aspects of technology testing and analysis, from researching new technologies, to developing new methodologies, to testing with existing and new tools. When the assessment is complete, we know how to present the results to a broad range of target audiences. We provide our clients with the materials they need, from market-focused data to use in their own collateral to custom sales aids, such as test reports, performance assessments, and white papers. Every document reflects the results of our trusted independent analysis. We provide customized services that focus on our clients’ individual requirements. Whether the technology involves hardware, software, Web sites, or services, we offer the experience, expertise, and tools to help our clients assess how it will fare against its competition, its performance, its market readiness, and its quality and reliability. Our founders, Mark L. Van Name and Bill Catchings, have worked together in technology assessment for over 20 years. As journalists, they published over a thousand articles on a wide array of technology subjects. They created and led the Ziff-Davis Benchmark Operation, which developed such industry-standard benchmarks as Ziff Davis Media’s Winstone and WebBench. They founded and led eTesting Labs, and after the acquisition of that company by Lionbridge Technologies were the head and CTO of VeriTest. Principled Technologies is a registered trademark of Principled Technologies, Inc. All other product names are the trademarks of their respective owners. Disclaimer of Warranties; Limitation of Liability: PRINCIPLED TECHNOLOGIES, INC. HAS MADE REASONABLE EFFORTS TO ENSURE THE ACCURACY AND VALIDITY OF ITS TESTING, HOWEVER, PRINCIPLED TECHNOLOGIES, INC. SPECIFICALLY DISCLAIMS ANY WARRANTY, EXPRESSED OR IMPLIED, RELATING TO THE TEST RESULTS AND ANALYSIS, THEIR ACCURACY, COMPLETENESS OR QUALITY, INCLUDING ANY IMPLIED WARRANTY OF FITNESS FOR ANY PARTICULAR PURPOSE. ALL PERSONS OR ENTITIES RELYING ON THE RESULTS OF ANY TESTING DO SO AT THEIR OWN RISK, AND AGREE THAT PRINCIPLED TECHNOLOGIES, INC., ITS EMPLOYEES AND ITS SUBCONTRACTORS SHALL HAVE NO LIABILITY WHATSOEVER FROM ANY CLAIM OF LOSS OR DAMAGE ON ACCOUNT OF ANY ALLEGED ERROR OR DEFECT IN ANY TESTING PROCEDURE OR RESULT. IN NO EVENT SHALL PRINCIPLED TECHNOLOGIES, INC. BE LIABLE FOR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES IN CONNECTION WITH ITS TESTING, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL PRINCIPLED TECHNOLOGIES, INC.’S LIABILITY, INCLUDING FOR DIRECT DAMAGES, EXCEED THE AMOUNTS PAID IN CONNECTION WITH PRINCIPLED TECHNOLOGIES, INC.’S TESTING. CUSTOMER’S SOLE AND EXCLUSIVE REMEDIES ARE AS SET FORTH HEREIN.