1. ITS MOBILE TRAGECTORY

2. RATUL CHOWDHARY (Introduction)
PRIYANKA GUJRAL (Case Analysis and lessons learned)
YOGESH RAHEJA (Updates since the case was written)
ARJUN ABBI ( Class Discussion)

3.  Website used to research, plan and book travels.
 Founded in 2001.
 Headquartered in Citigroup center Chicago, Illinois, U.S
 CEO Barney Harford.
 Company’s revenue 2011- US$ 767 Million.
 Its worldwide’ s largest investor is “TRAVELPORT”.

8.  When compared to traditional desktop
customers, why are mobile phone users much more
likely to book a room or airline reservation for the
same day?
 In the mobile design project of 2011, why did Orbitz
management decide to construct a mobile website
for corporate users rather than a native app?

9.  What is “Business Logic” and why was it important for
corporate travelers to have online reservation systems
that included business logic?
 Why did Orbitz reverse policy in 2012 and build native
apps for each mobile platform (iOS and Android)
instead of a single mobile Web site ?

10.  Forward Thinking
 Priority given to customers ease
 Act on time

13. 1. What do you think are the major
benefits of Orbitz mobile app and
Why?
2. Who do you think are the major
competitors of the Orbitz and
Why?