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Understanding Kindle Publishing Options
1. Kindle Publishing
Options
What you need to know before publishing
your first Amazon Kindle eBook
2. Brought to you by. . .
ProfessionalContentCreation.com
and
Rebecca Livermore
3. Understand KDP Select
● KDP Select requires exclusive digital
rights for 90 days.
○ You cannot publish your eBook anywhere else
(including your own website) during the 90-day
period.
○ This restriction does not apply to print books. You
are free to publish a print version of your book
during this time if desired.
4. Understand KDP Select
● You can offer your eBook for free for 5
days when it's enrolled in KDP Select
○ Promoting your eBook when it's free can lead to
increased "sales" which can improve your Amazon
ranking.
○ The downside is that people outside your target
market may "buy" your book when it's free and then
leave negative reviews.
5. Understand KDP Select
● Amazon Prime members can borrow your
book for free when it's enrolled in KDP
Select.
○ This only applies to those with actual Kindle devices.
○ You receive royalties every time someone borrows
your book.
6. What All the Kindle Publishing
Options Mean
After you've made the decision on
whether or not to enroll in KDP Select,
you'll still have various decisions to
make.
The next slides will go over the options,
one by one.
7. Book Title
● Put only the actual title in this field.
● Don't put anything extra such as,
"FREE bonus .mp3!"
9. Publisher
You may leave this field blank if desired.
However:
● You may add your company name to this
field.
● Your company is the publisher, even if
you don't have an official publishing
company.
10. Categories
● The category options in Amazon are
pretty limited.
● Pick one or two that seem to fit best.
11. Keywords
● You can choose up to 7 keywords; use all
of them!
● Keywords can be more than one word.
● Separate your keywords with commas.
12. Upload Your Cover Image
● Ideally use a photo that is saved as a .jpg
● When designing your cover, keep in mind
how it will look as a small thumbnail.
● Keep in mind what the image will look
like in black and white since some Kindle
devices are B&W only.
13. Digital Rights Management
(DRM)
This decision is important -- it can NOT be
changed!
● DRM makes it harder for your book to be
shared illegally.
○ In most cases, you'll want to enable DRM, but. . .
○ If your primary goal for your Kindle book is lead
generation, you may want to choose not to enable
DRM.
14. Upload Your Kindle Book
● Your next step is to upload your Kindle
book!
● Upload your Kindle book as a .doc rather
than .docx
● Don't stress over this; you can upload a
new version at any time.
15. Publishing Rights
● If you've written the book yourself, select,
"Worldwide publishing rights."
● Restrictions apply to books that contain
material that is public domain.
16. Royalties
There are two royalty options:
● 70%
○ For books priced from $2.99 - $9.99
● 35%
○ For books priced between $0.99 and $2.98
and books $10 and up.
○ In most cases it pays to price your book
between $2.99 and $9.99
17. You Now Know the Basics
For a more complete explanation of the
different Kindle publishing options, listen to
my podcast episode on this topic at:
ProfessionalContentCreation.com/episode5
18. Thank you!
I appreciate the time you took to view this
slideshow!
For more great content, visit me on my blog:
ProfessionalContentCreation.com