Topics Covered: • The core concepts of Internet marketing and why it is essential to your practice • How to get started in marketing your practice online • Elements of an effective website • Why social media marketing is an important means of communication • How to get started using Facebook to market your practice • Local search marketing and why it matters

1. Chris Mehlert, Website Consultant

2. VITALITY and
VIRALITY
Internet Marketing
is Comprised of Two
Core Concepts:

3. Vitality – capacity for
survival
?
• Website
• Social Media
• Local Search
Optimization

4. Virality – tendency of online
content to circulate rapidly between
Internet users
Your online
presence must:
• meet Internet
users’ needs
• entice them to
share your
services

5. WHERE DO
START?

6. 3FUNDAMENTAL
ELEMENTS OF
INTERNET
MARKETING

7. WEBSITE
83% OF CONSUMERS PERFORM
RESEARCH ONLINE
BEFORE HIRING A SERVICE
1

8. 86% of consumers
search for local
businesses online.

9. Without a website,
you’re only reaching
14% of your
target audience.

10. SOCIAL NETWORKS ARE
THE 4th MOST POPULAR
ONLINE ACTIVITY, BEATING
PERSONAL EMAIL.
2SOCIAL MEDIA

11. 77% of B2C companies have
acquired a customer through
Facebook.

12. Companies with more than 1,000
Facebook Likes receive nearly
1,400 website visitors a day.

13. LOCAL SEARCH
MARKETING
MARKET YOUR PRACTICE TO A
3
TARGETED ONLINE AUDIENCE

14. 74% of searches are
locationbased.

15. 82% of local searches
follow up offline with
a visit to the business.

16. In order to excel with your
online marketing approach:
• Have an online presence that addresses vitality.
– Website
– Social Media
– Local Search Marketing
• Use your online presence to generate virality.
– Promote your website
– Share updates on social media
– Include your location to attract nearby customers

17. HOW DO
START?

18. 3STARTING POINTS
FOR MARKETING
YOUR PRACTICE
ONLINE

19. WEBSITE
GET YOUR PRACTICE
WEBSITE
1

20. ESSENTIAL ELEMENTS OF
AN EFFECTIVE WEBSITE
• APPEALING DESIGN
• GOOD CONTENT
• PERSONALIZATION
• SIMPLE NAVIGATION
• INTERACTIVE ELEMENTS

21. APPEALING DESIGN
• Studies show you
have just 3
seconds to capture
a visitor’s attention.
• Should prominently
display practice
name and contact
number

22. GOOD CONTENT
• Explains
services
you offer
• Describes
sections
with bold
headings
• Increased
readability
with lists or
bullets

23. PERSONALIZATION
• Staff
biographies
• Photos of
physicians
and staff
• Office tour

24. SIMPLE NAVIGATION
• Familiar
navigation
• Uncomplicated
• Easy to find
desired
information

25. INTERACTIVE ELEMENTS
• Videos
• Testimonials
• Appointment Request
• Patient Surveys

26. SET UP YOUR PRACTICE
FACEBOOK PAGE
2SOCIAL MEDIA

27. SET UP YOUR PAGE AS A
LOCAL BUSINESS OR PLACE
WWW.FACEBOOK.COM/PAGES/CREATE

28. FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE

29. FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered
include bunion surgery, callous removal, and foot and ankle surgeries.
www.podiatrytemecula.com
Medical Office

30. FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
http://www.facebook.com/podiatrytemecula
Choose a custom Facebook URL that patients can
easily remember or find in search.

31. LOCAL SEARCH
MARKETING
OPTIMIZE
YOUR WEBSITE
3

32. INSERT PAGE TITLES THAT REFLECT
YOUR SERVICE LOCATION
• Inject your
page titles and
content with
the location(s)
you service

33. ADD YOUR PRACTICE TO
ONLINE BUSINESS DIRECTORIES
• http://www.google.com/+/learnmore/local/
• http://biz.yelp.com
• https://signup.citygrid.com/cyb/find_business
• http://smallbusiness.yahoo.com/local-listings/basic-listing/

34. WHEN CLAIMING ONLINE LISTINGS,
KEEP IN MIND:
• HAVE INFORMATION ABOUT YOUR
PRACTICE (ADDRESS, PHONE NUMBER,
WEBSITE URL, ETC.) READILY
AVAILABLE
• BE ABLE TO ANSWER A
VERIFICATION FROM YOUR
PRACTICE PHONE
• REINTERATE YOUR LOCATION IN
ALL AVAILABLE FORM FIELDS

35. TO BUILD VIRALITY,
YOU MUST:
• GET A WEBSITE
• CREATE A FACEBOOK PAGE
• OPTIMIZE YOUR WEBSITE

36. QUESTIONS?
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