Please take a quick tour through the user experience deliverables I've produced recently. Presented in reverse chronological order, with annotations.

1. Caleb Brown: a user-centered information professional: work samples
Caleb Brown dba
Problem
Laboratories:
Recent Work
Presented in Reverse
Chronological Order, With
Annotations
5/6/10 (978) 604-8043 | ue@caleb-brown.com 0

2. PJA: New Connectria Website 2/10 – 3/10
• Major redesign merging two web properties
– Sitemaps
– Requirements gathering
– Content inventory
– Usability test and findings
– Wireframes
5/6/10 (978) 604-8043 | ue@caleb-brown.com 1

3. Cramer: Large Pharmaceutical Websites – 11/09 –
3/10
• Was IA of record for launch of major cobranded therapy
– Wireframes, sitemap, functional spec, interaction model, navigation model,
process flows, client presentation
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4. Cramer: Haemonetics Dashboard 12/09
• New interaction model for blood management web software
– Wireframes
– Lite graphic composites
– Collaboration with visual designer
– Oracle integration guidance
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5. Whatʼs What LLC: New Feature Definition – 10/2009
• Flowcharting
• Wireframing
• Presenting
– Design department review
– Stakeholders
– Executives
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6. Whatʼs What LLC: Identity System – 9/2009
• Pre-offset stationery optimization and “vectorization”
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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7. Whatʼs What LLC: Code Prototyping – 8/2009 –
9/2009
• New clean semantic code for translation to Drupal
• Main site templates as well as marketing demo
– Verbatim from design lead: “you SO SAVED OUR BUTTS with the demo
work, and every time someone opens it they get all giddy and excited.”
5/6/10
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8. Fidelity Inc.: HR + Payroll Application
6/2009 – 11/2009
• Provided user experience and graphic production services to five
Agile teams
– Wireframes
– Design guidance
– Icon creation
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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9. Airfarewatchdog.com: Major Refresh Wireframing -
7/2009
• Polished wireframes
– Just enough detail for discussion, revision and transition to next design
phase
– Formatted landscape on legal-sized paper in MS Word for maximum
portability
– Highlighted interactions
– 12 update cycles (wireframes were used to work through business priorities)
– Verbatim from product manager: “Thanks again for all of your hard work on
this, itʼs going to be amazing when we are done!”
5/6/10
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10. Airfarewatchdog.com: Refreshed Design
Whiteboarding - 6/2009
• Collected ideas without censorship and drew in real time.
Externalized the thoughts of the client
– Goals were to:
• Work quickly
• Confirm whatʼs been said
• Explore alternates
• Get “bad” ideas out there for examination
• Feedback to team ASAP
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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11. Whatʼs What LLC: Business Strategy Definition –
4/2009
• User research fed persona creation, sitemap, and use-case
development
• “Lifecycle” diagramming helped business stakeholders understand
long-range value for users, and staged evolution of relationship to the
product
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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12. MIT dept. of Brain and Cognitive Science: Logos –
4/2009
• Child-friendly
– Appealing, bright, simple
• Based on a stuffed monkey toy
• Or kidsʼ “How to Draw” books by Ed Emberly
• Multiple uses
– Web
– Literature
– Parental communications
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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13. SpindleLaw: Beta Site Improvements
Use Case Articulation – 4/2009
• Heuristic review
– Best-practice social-computing interaction analysis
• Matrix mapping three user profiles to three categories of user need
– Begins to connect kinds of use with kinds of affordances
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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14. Cramer: Contract UE Work 12/2008 – 3/2009
• I augmented ongoing UX efforts with:
– Concept Mapping
– Sitemapping
– Heuristic analyses
– Content inventories
5/6/10
(978) 604-8043 | ue@caleb-brown.com
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