Not In My Backyard (NIMBY): Building Products in a Services Organization - Justin Bakst (ProductCamp Boston 2015)
In today’s hyper competitive B-B marketplace, services organizations are quickly learning that in order to achieve scalable high growth opportunities they must embrace the product management discipline. SAS Products are being created in the most unlikely industries from consulting, staffing, financial services and banking. But what if your organization lacks product management core competences? Many organizations understand the need for the product management disciple but are hesitant to adapt and change accordingly. This presentation and discussion will focus on this complex landscape as we share strategies and tactics to thrive in this environment. About Justin Bakst Justin is a Managing Director at a consulting firm with a focus on data analytics SAS products for financial institutions. Justin has taken SAS products from idea inception to business case to successful launch in a complex services organization. Justin is a writer, speaker, and contributor to several professional organizations.
