ProductX2014

1. Pitch Perfect – Top 10 Tips for a 10
Minute Pitch
Donna Griffit (Abraham) – Corporate Storyteller

2. Definitions
Pitch –verb:
•to throw, fling, hurl, or
toss
•pitch a tale , pitch a yarn
to tell a story, usually of
a fantastic nature

3. Agenda
“Early Stage”
Entrepreneurship Redefined
“Top Tips”
Structure & Content
“Top Tips”
Delivery & Polish

4. What do I Want to be?

5. Entrepreneurship – Road Warrior

6. Road Warrior
Clients

7. Entrepreneurship – Home Again…
William Arthur Ward

8. Top Tips – Structure and Content

9. 1) “Chunk” into 4 Sections – Then a 4 Point Agenda

10. “Sales” (Persuasion) Pitch
The Need
Challenge/Problem
Proposed Solution
Overview of Idea, Benefits,
How it Works, Demo
Business Data
Current Status, Success Stories
Biz Model, Market Analysis,
Market Value, Projections,
Competitive Analysis
Vision For Future
Next Steps, Big Vision, Roadmap
What’s Needed from the
Audience
Value Proposition *

11. Status Update
Overview Current Status Challenges/Needs Next Steps

12. Technical Changes
The Situation
(Need)
General Solution Technical Details Application
(Making it Work)

13. 2) The “Villain” – Make Them Feel The Pain

14. “Sales” (Persuasion) Pitch
The Villain
Challenge/Problem
Your Hero
Product Overview
Your Hero’s
Combat Strategy
Current Status, Success Stories
Biz Model, Market Analysis,
Market Value, Projections,
Competitive Analysis
Your Hero’s
Next Moves
Milestones, Products, Funding
Requirements, ROI, etc.
Why Your Audience
Will Love Your Hero
*

15. Heroes and Villains
 Bad economy
 Targeting wrong demographics
 Time to market
 Security vulnerabilities
 Lack of accessibility
 Declining loyalty
 Rising commodity prices
 Finding the right information/knowledge
 Waste in the system
 Boredom
 Popular rising cultural trend
 Missing a great opportunity

16. 3) Know Your Audience’s Questions – Write for One

17. 4) Don’t Data Dump! One Big Idea Per Slide

18. 5) One Big Idea That Grandma Could Understand
Albert Einstein

19. Hiigh End Enterpriise Router
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Intel
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20. Top Tips – Delivery

21. 6) Presentation = Conversation

22. 7) Voice – Volume, Clarity, Pace, Musicality – Breathe!

23. 8) Gestures – Talk with the Hands – Not the Feet

24. 9) F.E.A.R

25. 10) Walk in the Room at Your Best

26. Invisu: New Tool for Writing One Pagers
http://invisu.me

27. Summary - Content
1) “Chunk” into 4 Sections
Then a 4 Point Agenda
2) The “Villain” -
Make Them Feel The Pain
3) Know Your Audience’s
Questions - Write for One
4) Don’t Data Dump!
One Big Idea Per Slide
5) One Big Idea That Grandma
Could Understand

28. Summary - Delivery
6) Presentation =
Conversation
7) Voice – Volume,
Clarity, Pace, Musicality –
Breathe!
8) Gestures
Talk with the Hands –
Not the Feet
9) F.E.A.R. = Face Everything
and Recover
10) Walk in the Room
at Your Best

29. I’m Here For You!
For further information, please contact:
Donna Griffit
Donna@idonna.me
www.idonna.me
FB:Donna Abraham Corporate Storyteller
LI:http://il.linkedin.com/in/donnaabraham
Twitter: @Donna_Grif

30. Further Resources
• Ted: Amy Cuddy – Your Body Language Shapes who you are -
http://www.ted.com/talks/amy_cuddy_your_body_languag
e_shapes_who_you_are.html
• Ted: Nancy Duarte – The Secret Structure of Great Talks -
http://www.ted.com/talks/nancy_duarte_the_secret_struct
ure_of_great_talks.html
• VentureBeat – Donna Abraham – Why Your Startup Should
Ditch the Pitch: http://venturebeat.com/2013/02/19/ditch-the-
pitch/