1. Gateway to
India’s ‘Real’
Mobile Internet

2. 2
Local language dominates all media in India
NEWSPAPERS
2 of Top 20 are English
TV
0 of Top 20 are English News
or Entertainment channels
#7, TOI
#17,
Hindustan
Times
0 5 10 15 20
English
Newspaper Ranking
Readership (Millions)
Local Language
Source: IRS & Census of India
TV Ranking
Viewership (TVR)
ENTERTAINMENT
Source: TAM, Week 12-19, 2014
0 0.5 1 1.5
#1
#3
#5
#7
#9
#11
#13
#15
#17
#19
0 0.05 0.1
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
NEWS

3. 3
Local Language + Mobile: Advantage Newshunt
2000 2013 2018
Mobile internet usage
Monthly active
400M
70M
•China-like: 74% local
language literacy
•Local language, mobile
first market
•10% English literacy
•PC led market
Source: Industry Estimates

4. 4
Devices
Non-standardized fonts
and tools
Tools/
Fonts
:
:
A
Publishers
Fragmented,
Digital unfriendly
:
Language
Fonts
A
Display - Different for browsers, screens, language
:
:
Local language: Complex technology
problem
Content Creators
Viewer/
Browsers/
Apps
Content Consumption
Users

5. 5
Newshunt: Leading local language platform
25k+
articles daily
100+
newspapers
12+
languages
~95%
consumption in
local languages
#1Indian news
app on every
store
Product Demo: Click
here

6. 6
Newshunt: Only Indian app in India’s top 10
Source: AC Nielsen Survey Oct 2013; http://www.nielsen.com/in/en/consumer-ranking/apps.html
2
1
3
4
5
9
6
7
8
10

7. 7
0
2
4
6
8
10
12
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14
Monthlyactiveusers(unique)Millions
PageviewsMillions
Monthly active users (unique)
Page views
~11M MAUs,
~2.3M DAUs
~1.7B PVs
50M installed base
Newshunt: Explosive growth momentum

8. 8

9. 9
Newshunt: Dominant position in local language
market
30% of India’s mobile internet
base reached
MAUs 10% of India’s monthly
mobile internet users
Gateway for India’s ‘Real’ internet
user -
local language, mobile first
Own and shape user’s consumption

10. 10
108
184
YouTube Newshunt
Highly engaged users; recognized globally
Best mobile
publishing product
Newshunt most
used app in
news/
video/entertainm
ent
Time spent on apps in India
(Mins / month)
3.2x
Average
sessions/month
2.5x
Median
Session Length
Newshunt
usage higher
than global
benchmarks*
*Sample of all apps in news and entertainment using Flurry
Source: Flurry
News
Video
Source: AC Nielsen

11. 11
Seamless experience for publishers and
users
Publishers / Authors
16,000+
Users
450M
Publishing Platform
• New reach
• Digitization – local
language
• Discovery
• Seamless reading
experience
• Micropayments
• Recommendations /
Analytics

12. 12
Creating new revenue for local language
publishers
Grew online
revenue 3X here
– Prabhat Prakashan,
Top 10 publisher
“
”
Magazine selling
1,000 copies per day
– Delhi Press, Top 10
publisher selling “singles”
“
”
– Amish Tripathi, #1 bestselling English author
Newshunt sells my English translation 5x in
other languages
“
”
– Rajesh Kumar, Tamil author
Made more money here in 2 months than
in 2 years
“
”