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Using Numbers to Report Trends A Lecture
Keep your C.H.I.N. Up Context: Why is this story important now? Human Element: Give us a quote. Impact: How does this affect your reader? News: Who? What? When? Where?
Let’s Add Some Numbers
Definition of Percent Percent means per hundred. If you leave a 10% tip, you’ve given the server a dime per each $1 of food.
How to calculate percent Of the 600,000 residents of Baltimore, 300,000 are African American. What percent is that? Part/whole X 100% = percent So, 300,000/600,000 = 50%
Now you try… Of the 24 people in this class, 6 are men. What percentage of the class is male?
The answer Part/whole *100 = percentage 6/24 * 100 = 25%
How to change a percent into a regular number… Forty percent of the 500 survey respondents said they will vote for Sen. Barack Obama.  Whole x percent = part 500 X 40% = 500 x 0.40 = 200
How to calculate a percentage change This year, the number of new voters has increased dramatically. Last election cycle, 200,000 new registrants surfaced. This year, 300,000 new registrants signed up. (New Value-Old Value) ÷ Old Value X 100 (300,000-200,000) ÷ 200,000 x 100 = ?
The Answer (300,000-200,000) ÷ 200,000 x 100 = ? The change is 50%
The most important thing to remember… There is a difference between a percentage and a percentage point. For instance, if we say, “Barack Obama would like to raise taxes on upper-class Americans, from 10% to 20%...” That is a change of 10 PERCENTAGE POINTS. (20-10 = 10) What is the percentage increase?
Let’s Hear How the Pros Do It
Now you try… Find this statistic: The number of new voters in your home state this election cycle. The number of new voters last election cycle. Calculate the percentage increase/decrease. Calculate the percentage point change.

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Using Numbers

  • 1. Using Numbers to Report Trends A Lecture
  • 2. Keep your C.H.I.N. Up Context: Why is this story important now? Human Element: Give us a quote. Impact: How does this affect your reader? News: Who? What? When? Where?
  • 4. Definition of Percent Percent means per hundred. If you leave a 10% tip, you’ve given the server a dime per each $1 of food.
  • 5. How to calculate percent Of the 600,000 residents of Baltimore, 300,000 are African American. What percent is that? Part/whole X 100% = percent So, 300,000/600,000 = 50%
  • 6. Now you try… Of the 24 people in this class, 6 are men. What percentage of the class is male?
  • 7. The answer Part/whole *100 = percentage 6/24 * 100 = 25%
  • 8. How to change a percent into a regular number… Forty percent of the 500 survey respondents said they will vote for Sen. Barack Obama. Whole x percent = part 500 X 40% = 500 x 0.40 = 200
  • 9. How to calculate a percentage change This year, the number of new voters has increased dramatically. Last election cycle, 200,000 new registrants surfaced. This year, 300,000 new registrants signed up. (New Value-Old Value) ÷ Old Value X 100 (300,000-200,000) ÷ 200,000 x 100 = ?
  • 10. The Answer (300,000-200,000) ÷ 200,000 x 100 = ? The change is 50%
  • 11. The most important thing to remember… There is a difference between a percentage and a percentage point. For instance, if we say, “Barack Obama would like to raise taxes on upper-class Americans, from 10% to 20%...” That is a change of 10 PERCENTAGE POINTS. (20-10 = 10) What is the percentage increase?
  • 12. Let’s Hear How the Pros Do It
  • 13. Now you try… Find this statistic: The number of new voters in your home state this election cycle. The number of new voters last election cycle. Calculate the percentage increase/decrease. Calculate the percentage point change.