2. SELLING CHECKLIST
Do you know if your sales pitch is getting through?
There are signals you can watch for. Some of these
may be subconscious and easy to spot. Once you
know these you can adjust what you say.
Here is what you should watch for.
3. SELLING CHECKLIST
____During your conversation, if your buyer hides
their right hand (pocket or behind them), they are
guarding some aspect of their professional life. If
it’s the left hand, it’s their personal feelings and
life.
4. SELLING CHECKLIST
____If your buyer folds their arms across their
chest, it indicates that he/she wants to hold
their position for self protection.
You might to imitate their position at first, then
unfold signaling a truce.
5. SELLING CHECKLIST
____We tense our muscles when we feel
threatened, frightened or defensive. Look to see if
the buyer has a relaxed body posture and relaxed
facial expression.
6. SELLING CHECKLIST
____Look to see if your buyer is willing to make
direct eye contact, and appears open and
enthusiastic.
7. SELLING CHECKLIST
____Check if the buyer’s gestures and body
movements are in harmony with you. In other
words, the buyer’s body movements are same as
yours.
8. SELLING CHECKLIST
____When your buyer rubs their chin, this might
indicate that they feel uncertain. It can also signal
the buyer’s subconscious. It can be
acknowledging your expertise or authority.
9. SELLING CHECKLIST
____Check to see if the buyer’s gestures have
open hands palms up. Or are the hands displayed
in the direction of the seller, and fingers are
slightly cupped. This is a sign you are both on the
same wave length.
10. SELLING CHECKLIST
____If the bottom eyelid straightens out, they are
tuning you out. Start over. If the lower lid
curves, they are more open and willing.
12. SELLING CHECKLIST
____If they gesture with an extended or stiff
thumb (like a handshake), it is indicative of
someone who won’t budge and wants to
dominate. Be careful with them.
13. SELLING CHECKLIST
____For more help in getting that sale, head over
to “19 Tips to Improve Relationships” at
www.kathycommunicates.com/19tips