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2. That's me (Jeff Simon) in what could be best called the “sawdust tent” assembling some components of a playground I helped with. In my free time. :)
6. Appropriate Rant This whole "recession" thing everyone's blathering about was merely fabricated by the media (you know, the people we trust to deliver the "news" to us) so they'll have more to, uh, g-r-i-p-e about while they assault us with election propaganda. Did you know that ABC, NBC, CBS and CNN have predicted 40 out of the last 2 recessions? - Perry Marshall
7. Appropriate Rant (continued) I'm not participating in the current recession and you don't have to either. Look, grow your business, buy your beer, go on vacation, live life as normal and ignore the prophets of misery. OK? - Perry Marshall
8. Appropriate Rant (continued) I'm dead serious about this. The recession IS a fabrication of the media, but becomes a sort of self-fulfilling prophecy. Because of the talking heads and all their cheery news, the Mortgage biz is nearly in Intensive Care. Yeah, some people are being affected by this. - Perry Marshall
9. If everyone else thinks recession, where's your opportunity? But is it really time to lie down on a steam vent and hope for better times? Or is there money to be made? -John Forde
10. Lesson from history Companies that had higher sales and net income during the recession of 1974-75 didn't touch ad budgets. What's more, they also beat non-advertisers in the two years after the recession ended. - Courtesy Copywriter's Roundtable John Forde
11. Another lesson from history According to McGraw-Hill, companies that increased ad budgets during the 1981 recession trounced competitors not just during the downturn, but for three years following. - Courtesy Copywriter's Roundtable John Forde
12. Bottom line about the Recession A lot of mental real estate opens up when recessions hit. Competing marketing messages grow quiet. But consumers still need solutions. Translation: They're still willing to buy. -John Forde
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14. P.I.T.A. by the numbers $3.99 per delivery 100 jobs a day A few more jobs Approx Gross Total $450 / day
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16. And on top of that . . . 90 day payment cycle!!! Whatever meager profit you do make is absorbed by having to carry your costs for 90 days!!!