Learn how successful companies are identifying the factors that drive financial results and leveraging technologies like Mobility and In memory to define metrics, perform predictive analysis, and optimize the planning processes to effectively monitor and manage key business drivers. Join the discussion on what others learned through their process, what advice they have for you to create the best metrics and score cards. Identify areas you can leverage in your operations to drive decisions to impact company performance through the challenges others have overcome in this process. Take away ideas and tools to elevate your reporting process. Speakers: Bill Guilmart, VP Business Analytics & Technology, SAP Presentation delivered at CFO Dimensions 2013 - www.cfodimensions.com Track: Finance Technology | Session: 4

1. 1© 2013
Transforming Finance to Drive Intelligent
and Accessible Reporting & Analysis
Bill Guilmart, Vice President, Solution Management
Karuna Mukherjea, Senior Director, Product Marketing

2. 2© 2013
We want to take you from here ….

3. 3© 2013
… to here

4. 4© 2013
Your Business Environment Is
Constantly Changing
How deeply do these changes impact your organization
Increasing
globalization
Pressure on
margins
New competition
Increased focus on risk
Regulation is
here to stay
Volatility in markets,
commodity prices and
stocks

5. 5© 2013
… And Current Technologies And Processes
Can‟t Handle The Volume, Velocity And Variety
Of All Your Finance Data
Physical Limits

6. 6© 2013
You Need To Take Control Of A Fast-growing
Volume Of Many Types Of Data ...
Worldwide digital content will double in
18 months, and every 18 months
thereafter.
IDC
VELOCITY
In 2005, mankind created
150 Exabyte of information.
In 2011, 1,200 Exabyte’s
was created.
The Economist
VOLUME VARIETY
80% of enterprise data will
be unstructured spanning
traditional and non traditional
sources.
Gartner
ERP Data
Costs
Profitability
Speed
Velocity
Transactions
Opportunities
Revenues
Reports
Emails
Planning
Analysis
Mobile
Period-endclosing

7. 7© 2013
CFOs Are Struggling With ...
Inability to access detailed
financial information across all
business dimensions
So we cannot identify new
opportunities to optimize our
financial performance
Time-consuming financial
analysis and reporting
processes with high
volumes of data
So we have delays in the
completion of our period-
end closings
Financial decisions based on
incomplete, inaccurate and
often outdated information
So we might miss our
financial objectives and not
manage risk and
compliance issues properly

8. 8© 2013
Top Business Priorities for the CFO
Finance executives prioritize closer collaboration with the
business
Over the next 2 years, priorities for
finance are:
Control costs and improve profitability
Support and fund growth objectives
Improve finance efficiency/reduce cost
of finance
76% of Finance executives believe at
least half their time should be on high-
value planning and analytic activities,
though only 55% achieve this
76% want Finance to be more involved
working with the business during the
next two years

9. 9© 2013
Performance Management Projects
Highest Priority On CFOs Initiatives
List For Business Analytics
0% 20% 40% 60% 80%
Statistical analysis
Predicitive modeling
Data warehouse
Financial consolidation and
reporting
Customer and product
profitability
Performance
measurement, scorecard, and…
Planning, budgeting, and
forecasting
Percentage of respondents
Components to be updated in 2013
Source: Gartner. John Van Decker. CFOs See the Importance of Business Analytics Improvement, Gartner Study Finds. June 2012.
0% 20% 40% 60% 80%
Statistical analysis
Predicitive modeling
Data warehouse
Customer and product
profitability
Financial consolidation and
reporting
Planning, budgeting, and
forecasting
Performance
measurement, scorecard, and…
Percentage of respondents
Components to be updated in 2012

10. 10© 2013
Evolving Role of the Finance Departments
Producing Reports
Financial
Governance
Cost Cutting
Distributing
Information
Managing Plans
Supporting the
business
Strategic Cost Analysis
Predictive Planning
Define Growth Strategies
Drive Innovation
Trusted Strategic Advisor

11. 11© 2013
Key Technology Trends
Financial Transformation
Self service reporting and
analysis
Integrated business planning
Travel and expense
management
Payment approval
Performance management
Customer Fact Sheet
Coping with „big data‟
Multi-dimensional
profitability reporting
Sales and Operation
planning – finance to SKU

12. 12© 2013
The Decision Making Revolution Is Now
The Opportunity With Transform Finance
Enable real-time
decisions
Mobilize enterprise
information
Increase enterprise
productivity
Strategic | Operational | Collaborative

13. 13© 2013
What Will Technology Enable ?
Enhanced Analytical Insight
Processing of high volumes of
data
Broader access to information
Integrated real time reporting
Provide “anytime” “anywhere”
flexibility
Predictive quality to data
Bring agility and speed in
decision making
Transparency

14. 14© 2013
“Always On” The Connected CFO !!

15. 15© 2013
What Represents „Best Practice‟
Increase
organizational
alignment and agility
Help the enterprise
make better
decisions that drive
profitability
Deliver a faster, more
reliable close to
disclose process
• Ensuring everyone understands
how they help the organization
succeed
• Allocating budgets to initiatives
that create the most value and
streamlining planning processes
• Instantly sensing changes in KPIs
and enabling rapid re-forecasting
and easy scenario analysis that
helps manage risk and cope with
volatile economic conditions
• Delivering faster access to
information and more detailed
analysis of “big data” for
business users
• Understanding and identifying
opportunities for cost to serve
reduction
• Providing decision makers with
reliable data on the true
profitability of
products, services and
customers
• Reducing cycle time by driving
efficiency with automation and
standardization
• Increasing confidence in
financial reports with high
transparency and a detailed
audit trail
• Allowing finance teams to
analyze the reasons for the
numbers rather than just
reporting them

16. 16© 2013
Large Disparity Between
Average and Best
Working days to close
annual books
Finance costs as a
percent of revenue
7 best
14.8 average
22 worst
SAP Value Engineering Global Figures
0.4% best
1.2% worst
0.8% average
Day sales outstanding
43 best
52 average
74 worst

17. 17© 2013
Better Planning
SAP Planning and Consolidation
Increase Boost Expand
Increase agility, plan better
and faster with instant
insight into all relevant
information
Boost productivity by
streamlining
strategic, financial and
operational planning
Engage stakeholders outside
of finance in planning
activities for greater
accuracy and
accountability”
What you need
• Business Decision Support
• Providing information, analysis, and metrics
• Execution in current markets

18. 18© 2013
Profitable Growth
SAP Profitability and Cost Management
Build Reduce Improve
Achieve revenue and
profit goals with
competitive products
Achieve revenue and profit
goals with lower costs and
efficient resource allocation
Improve customer
satisfaction and retention
What you need
• Revenue growth and preservation from existing and new markets
• Overhead and cost reduction
• Prioritization of investments and resources

19. 19© 2013
Strategic Alignment
SAP Strategy Management
Communicate Preserve Monitor
Communicate priorities
based on strategy and
corporate initiatives
Preserve accountability
across the enterprise to
meet the strategic
objectives
Collaborate, monitor, measu
re and manage performance
What you need
• Framing and/or adapting strategy
• Influencing strategy and operational priorities
• Ensuring initiatives achieve desired business outcomes

20. 20© 2013
Better Quicker Answers For Finance
Breakthrough Innovation With
In-memory Computing
With in-memory technology integrated
in your business, you‟ll see immediate benefits
 Gain Real-Time – know it when it happens
 Go Deeper – ask any question on any data
 Act Broadly – manage large volumes of data
 Run Faster – analyze at the speed of thought
 Get Flexibility – eliminate pre-fabrication requirements
In-memory computing is a technology that analyses massive quantities of data in
local memory so that the results of complex analyses and transactions are
available at your fingertips – and business decisions can be executed without delay

21. 21© 2013
Better Quicker Answers For Finance
Breakthrough Innovation With
Mobile Technologies
With mobile technology integrated in your
business, you‟ll see immediate benefits
 Real Time – Gain immediate access to information
 Accelerate – Real time planning and forecasting applications
 Collaborate – Rapid consensus by simulating “what-if?” scenarios
 Complete - multiple versions of plans and large volumes of data
Mobile technologies enables CFO, Finance Executives and Financial Analysts access to
key information anytime and anywhere in a secure manner to increase impact and
productivity of the finance organization.

22. 22© 2013
Enterprise Performance Management
Enterprise
Performance
Management
Strategize and Plan
Analyze and Optimize
Close and Disclose
Increase organizational
alignment and agility
• Set and translate strategy
• Create plans, budgets and forecasts
Help the enterprise make better
decisions that drive profitability
• Analyze performance
• Model and optimize profitability
Deliver a faster, more reliable close
to disclose process
• Prepare consolidated financial statements
for management & regulatory purposes
• Disclose financial data to internal and
external stakeholders

23. 23© 2013
Better Utilize Your Data To Gain A
Competitive Advantage
Base decisions on the
latest, granular
multi-structured data
Make decisions on analytics rather
than
intuition
Frequently reassess forecasts and
plans
Utilize analytics to support a
spectrum
of strategic, operational, and tactical
decision making
Rapidly evaluate alternative
scenarios
Leading businesses can outpace the competition because they can:
How well do you leverage your own data ?
Fumblers
Fact Finders
Fumblers
Fact Finders
n=1,002
Source: IDC‘s SAP HANA Market Assessment, August 2011

24. 24© 2013
Further Information
CFO and Financial Leadership Center
Our pages dedicated to the CFO and Financial Leadership, a
single information source with cutting edge material to help
CFOs benchmark their performance in key areas that span
performance management, financial close, risk and
compliance, shared services, treasury and accounts
payable, and
receivables functions:
http://www.sapcfo.com/
Enterprise Performance Management
Visit the Enterprise Performance Management overview pages
on the SAP global website for thought leadership papers,
solution briefs, demos, and customer stories:
http://www.sap.com/epm
SAP Solutions for Finance Newsletter
Find out what's new in SAP solutions for finance. To receive
future issues, please subscribe here:
http://www.sap.com/finance-newsletter

25. 25© 2013
Social Media
You can also follow us on:
www.facebook.com/sapepm
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www.facebook.com/sapfinancialmanagement
www.twitter.com/sapepm
www.twitter.com/SAP_IFRS_XBRL
www.twitter.com/cfoknowledge
http://cfoknowledge.wordpress.com/
www.sdn.sap.com/irj/b
px/financial-excellence
SAP EPM Group:
http://www.linkedin.com/groups?ho
me=&gid=2327383&trk=anet_ug_hm&
goback=%2Egmp_2327383
http://blogs.sap.com/analyti
cs/
EPM Playlist:
http://www.youtube.com/playlist?lis
t=PLB3220A879856DD4E

26. 26© 2013
Thank You!

27. 27© 2013
Manage Financial Performance And Accelerate
The Financial Close With SAP Solutions
For EPM
Strategize and Plan
• SAP Strategy Management
• SAP Business Planning
and Consolidation
Analyze and Optimize
• SAP Business Planning
and Consolidation
• SAP Profitability and
Cost Management
• SAP BusinessObjects
Business Intelligence
Close and Disclose
• SAP Intercompany
• SAP Business Planning
and Consolidation
• SAP Financial Consolidation
• SAP Disclosure Management
Enterprise
Performance
Management
Solution today

28. 28© 2013
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