Hear how a seasoned CFO was able to tackle the Corporate Finance Technology Conundrum. This keynote session will focus on realizing the benefits of FinTech within an ever moving business and macroeconomic environment. Hear a real world story about how using finance technology effectively married to the right people and process to deliver significant value to the enterprise. Speaker: John Stephens, Senior Executive VP & CFO, AT&T Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com Conference Opening & Keynote

1. Welcome to
PROFORMATECH
John Kogan
CEO & Co-Founder, Proformative

2. Proformative: A Little History

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4. The Goal of Proformative
Online, noise-free, peer-based
community for the Office of the CFO
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5. • Over 1,000,000 unique site visitors last year
• Up over 3x in 8 months
• Over 20,000 community members created
questions, comments and resources
• Over 500 product reviews
• Over 20,000 educational webinar recipients in 2013
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6. Community Q&A on Proformative
Check it out at www.proformative.com
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7. Proformative Exchange
Check it out at www.proformative.com
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8. Why ProformaTECH?
• There’s just too much going on to keep up!
• Broaden your expertise
• Discover new strategies for utilizing
finance, accounting and treasury technologies
• Experience dozens of solutions in one place
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9. We Have a Great Program In Store
Bring Your Questions – All Day!
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10. Thank You Sponsors!
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11. A Few Items Before We Get Started

12. Event Notes
• Check in at registration to receive CPE paperwork.
• For CPE credits you must check into each session.
• Utilize the Tip Sheet you received at Registration.
• View the Agenda on our mobile site – proformative.com/ptech
• Don’t forget to fill up your Sticker Sheet (found in your booklet) by 4pm to
enter a chance to win a MacBook.
• Complete the short survey after each session.
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13. Agenda
MORNING
AFTERNOON
• 9:00 – 9:50 AM Keynote Presentation
• 1:30 – 2:20 PM Breakout Session 3
• 9:50 – 10:15 AM Break
• 2:20 – 2:35 PM Break
• 10:15 – 11:05 AM Breakout Session 1
• 2:35 – 3:25 PM Breakout Session 4
• 11:05 – 11:30 AM Networking/Expo
• 3:25 – 4:00 PM Networking/Expo
• 11:30 – 12:20 PM Breakout Session 2
• 4:00 – 4:50 PM Breakout Session 5
• 12:20 – 1:30 PM Lunch & Expo
• 4:50 – 5:10 PM Break
• 5:10 – 6:00 PM CFO Panel
• 6:00 – 7:00 PM Closing Reception
& Awards
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14. It’s My Honor To Introduce

15. Our Keynote Speaker –
John Stephens
• Senior EVP & CFO, AT&T, Inc.
• Responsible for - financial planning,
accounting, tax, auditing, treasury,
investor relations and shared services for
AT&T
• Mr. Stephens started with AT&T in
1992 as Director-Federal Tax
• AT&T is the 11th Largest Company in
America based on the Fortune 500
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16. AT&T at a Glance
Nearly $129 billion consolidated revenues
243,000 employees worldwide
100 year history of service and innovation
Consistent financial performance:
highly regarded balance sheet, strong
earnings record, 30 consecutive years
of dividend increases
Strong commitment to community:
focus on education, It Can Wait
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17. AT&T in Profile
AT&T Consolidated Revenues
($ in billions)
$127.4
2012
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$128.8
2013
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Sound balance sheet
• Strong credit metrics, solid
A debt rating
• Highest credit rating among
U.S.-based telecoms
• Focused on capital
efficiency and execution
Strong record of returning
value to shareowners
• ~5% dividend yield
• Share buyback underway;
~12% of outstanding shares
repurchased since
beginning of 2012
World’s largest telecom
company by revenue
• Ranked 11th among all
U.S. companies in the
Fortune 500
• 243,000 employees
2013 financial results
• $128.8 billion revenues,
up 1.9% excl. divestitures
• Adjusted EPS
of $2.50 up 8.2%
• Free cash flow
of $13.6 billion

18. Transforming Our Networks with Project VIP
Three-year planned investment in
wireline and wireless IP broadband
networks for accelerated growth
Supports growing customer demand
for high-speed Internet access and new
mobile, application, and cloud services
Build Premier
Wireless Assets
Extend Competitiveness
in Broadband
Lead in Enterprise
Connectivity
Extend 4G LTE network to
cover 300M people in the U.S.,
expected to be substantially
complete by summer 2014
Enhance and expand wireline
IP network to 57M customer
locations, covering 75% of
customer locations in wireline
service area
Expand fiber network to reach
additional 1M business customer
locations
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19. Transforming Our Processes at the Same Time
Making our operational processes
as powerful as our network
• Major merger or consolidation
every year since 2002
• Get everybody reading from the
same playbook
• Reduces costs and accelerates the
decision-making process
Introduced Project Agile
• Transforming how we organize and
operate around our customers
• Accelerate revenue growth, improve
customer retention
• Simplify processes, standardize
platforms
• Effortless customer interaction
• Align with all IP, mobile and cloud
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20. Transforming Our Processes at the Same Time
Transforming our finance
organization to serve as a catalyst
for innovation
Crusade to eliminate duplicative
systems
• Single finance-driven language
throughout the company
• Eliminate multiple versions of the
same data
• Finance systems — 450 down to
200, goal is 100
• Finance organization embraces its
role as a corporate catalyst
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• Previously, accounts payable
functions in 17 applications.
Today, down to two.
• 1,000 legal entities… number
down to 400… and we are driving
it lower
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22. A Fireside Chat
John Kogan
CEO and Co-Founder
Proformative, Inc.
John Stephens
Senior EVP & CFO
AT&T, Inc.
TEXTING and DRIVING ... It Can Wait.
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23. Thank You!

24. Words of Wisdom
―There is a very easy way to return
from a casino with a small fortune:
go there with a large one.‖
- Jack Yelton
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25. Agenda
MORNING
AFTERNOON
• 9:00 – 9:50 AM Keynote Presentation
• 1:30 – 2:20 PM Breakout Session 3
• 9:50 – 10:15 AM Break
• 2:20 – 2:35 PM Break
• 10:15 – 11:05 AM Breakout Session 1
• 2:35 – 3:25 PM Breakout Session 4
• 11:05 – 11:30 AM Networking/Expo
• 3:25 – 4:00 PM Networking/Expo
• 11:30 – 12:20 PM Breakout Session 2
• 4:00 – 4:50 PM Breakout Session 5
• 12:20 – 1:30 PM Lunch & Expo
• 4:50 – 5:10 PM Break
• 5:10 – 6:00 PM CFO Panel
• 6:00 – 7:00 PM Closing Reception
& Awards
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