Introducción- Clase Nº1- Prof. Julian Drault- Fecha 24-06-2010

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This document outlines the contents and objectives of an online marketing course. The course will consist of 18 modules over 10 weeks, covering topics like online campaign development, email marketing, search engine optimization, social media marketing, and web analytics. It will be taught by 10 instructors from various online marketing agencies and companies. The goal of the course is for students to gain an understanding of online marketing in general and learn about specific activities. Students will learn about user behavior online, strategy, planning, measurement, and more.

Tecnología Empresariales

Negocios en Internet
Julián M. Drault
Internet by JMD

Monday, June 28, 2010

Acerca del curso
Internet by JMD

Monday, June 28, 2010

Contenidos modulares
- Introducción al MK en Internet (2 encuentros - 7hs)

- Desarrollo de Campañas online (4 encuentros - 14hs)

- Email marketing (4 encuentros - 14hs)

- Posicionamiento en buscadores: SEO y SEM (4 encuentros - 14hs

- Marketing en Redes sociales (4 encuentros - 14hs)

- Web Analytics: análisis del comportamiento online (4 encuentros - 14hs)
Internet by JMD

- Marketing por agencias: el detrás de escena (2 encuentros - 7hs)

Monday, June 28, 2010

Instructores
Diego Medinaceli Ker Group
Lorena Amarante Optimizada.com
Juan Manuel Rodriguez Casal .FOX
Juan Damia Intellignos
Carlos Maltagliatti Microsoft
Marina Taliberto Resultics
Gustavo Saientz Resultics
Diego Del Pizzo English Media Net
Adrián Gonzalez Adviline
Internet by JMD

Fernando Cuscuela ClickBunker
Alejandro Sewrjugin vFound
Daniel Soldan emBlue / ePEXO
Julián Drault emBlue / ePEXO

Monday, June 28, 2010

OBJETIVO

Comprensión del MK online en
general y de las actividades
vinculantes en particular.
Internet by JMD

Monday, June 28, 2010

BAJADO A TIERRA
• Conocer al Internet-user (comportamiento)
• Estrategia y confección de campañas
• Planiﬁcación de Medios
• Seguimiento y medición de las acciones
• Posicionamiento en buscadores
• La importancia del email mk en el mix
• Redes Sociales
• Una agencia por dentro
Internet by JMD

• Casos para "copiar"
• Herramientas de productividad (bonus +)
examen
Monday, June 28, 2010

Internet by JMD

mariana.v@grupopexo.com

Monday, June 28, 2010

pregunten [y cuestionen]
TODO
Internet by JMD

Monday, June 28, 2010

✓ Más usuarios
✓ Más horas
✓ Mejor experiencia
✓ Mejor retorno
✓ Más inversión
Internet by JMD

Monday, June 28, 2010

lugar correcto, momento correcto !
Internet by JMD

Monday, June 28, 2010

estás acá !!

estás acá !!
Internet by JMD

lugar correcto, momento correcto !

Monday, June 28, 2010

orden caótico
Internet by JMD

web 2.0 ?
Monday, June 28, 2010

historia en 3'
Internet by JMD

Monday, June 28, 2010

en distinto grado ...
ESTA PASANDO !!
Internet by JMD

Monday, June 28, 2010

Internet by JMD

WTF !!!

Monday, June 28, 2010

Internet by JMD

Internet hasta en la sopa !

Monday, June 28, 2010

Internet by JMD

+100 productos / servicios
Monday, June 28, 2010

Un poco de números
Internet by JMD

Monday, June 28, 2010

GRACIAS ...
:)

Julián Drault
jmd@grupopexo.com
Internet by JMD

http://classmyth.blogspot.com

Monday, June 28, 2010

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Introducción- Clase Nº1- Prof. Julian Drault- Fecha 24-06-2010

1. Negocios en Internet Julián M. Drault Internet by JMD Monday, June 28, 2010

2. Acerca del curso Internet by JMD Monday, June 28, 2010

3. Internet by JMD Monday, June 28, 2010

4. Contenidos modulares - Introducción al MK en Internet (2 encuentros - 7hs) - Desarrollo de Campañas online (4 encuentros - 14hs) - Email marketing (4 encuentros - 14hs) - Posicionamiento en buscadores: SEO y SEM (4 encuentros - 14hs - Marketing en Redes sociales (4 encuentros - 14hs) - Web Analytics: análisis del comportamiento online (4 encuentros - 14hs) Internet by JMD - Marketing por agencias: el detrás de escena (2 encuentros - 7hs) Monday, June 28, 2010

5. Instructores Diego Medinaceli Ker Group Lorena Amarante Optimizada.com Juan Manuel Rodriguez Casal .FOX Juan Damia Intellignos Carlos Maltagliatti Microsoft Marina Taliberto Resultics Gustavo Saientz Resultics Diego Del Pizzo English Media Net Adrián Gonzalez Adviline Internet by JMD Fernando Cuscuela ClickBunker Alejandro Sewrjugin vFound Daniel Soldan emBlue / ePEXO Julián Drault emBlue / ePEXO Monday, June 28, 2010

6. OBJETIVO Comprensión del MK online en general y de las actividades vinculantes en particular. Internet by JMD Monday, June 28, 2010

7. BAJADO A TIERRA • Conocer al Internet-user (comportamiento) • Estrategia y confección de campañas • Planiﬁcación de Medios • Seguimiento y medición de las acciones • Posicionamiento en buscadores • La importancia del email mk en el mix • Redes Sociales • Una agencia por dentro Internet by JMD • Casos para "copiar" • Herramientas de productividad (bonus +) examen Monday, June 28, 2010

8. Internet by JMD mariana.v@grupopexo.com Monday, June 28, 2010

9. pregunten [y cuestionen] TODO Internet by JMD Monday, June 28, 2010

10. ✓ Más usuarios ✓ Más horas ✓ Mejor experiencia ✓ Mejor retorno ✓ Más inversión Internet by JMD Monday, June 28, 2010

11. lugar correcto, momento correcto ! Internet by JMD Monday, June 28, 2010

12. estás acá !! estás acá !! Internet by JMD lugar correcto, momento correcto ! Monday, June 28, 2010

13. orden caótico Internet by JMD web 2.0 ? Monday, June 28, 2010

14. Internet by JMD Monday, June 28, 2010

15. historia en 3' Internet by JMD Monday, June 28, 2010

16. en distinto grado ... ESTA PASANDO !! Internet by JMD Monday, June 28, 2010

17. Internet by JMD Monday, June 28, 2010

18. Internet by JMD Monday, June 28, 2010

19. Internet by JMD Monday, June 28, 2010