The document provides information about Nikki Means and her company Project Socialize, which focuses on social media marketing. Nikki is the CEO and founder of Project Socialize, and has over 7 years experience in social media tools and online marketing. Project Socialize grew from Nikki's passion for social media and helping companies achieve their goals through social media marketing. The document then covers topics like visual marketing using images and video on platforms like Vine and Instagram, and tips for businesses to use micro-video and these platforms effectively.

1. Project Socialize, LLC
2013
© Copyright 2013
“Social Media puts the “public” into PR and the “market”
into marketing.”
~ Chris Brogan

2. 2
CEO,
Digital
Media
Strategist,
Consultant,
and
Coach
Cer$fied
Social
Media
Strategist
(CSMS)
by
the
Na$onal
Ins$tute
for
Social
Media
(NISM).
Nikki
Means,
is
CEO
of
Project
Socialize,
LLC
and
instructor
for
the
Ins=tute
for
Social
Media
at
Cincinna=
State.
Project
Socialize
grew
from
Nikki’s
passion
for
Social
Media.
The
interac=on,
the
development
of
community,
the
sharing
of
informa=on,
and
ever-­‐evolving
technologies
fuels
her
passion
daily.
Nikki’s
background
includes
crea=ng
strategy
for
successful
social
media
programs,
while
leveraging
eight
years
of
project
and
process
management
to
ensure
seamless
implementa=on.
Based
on
seven
years
of
immersion
in
social
media
tools
and
online
marke=ng
communica=on
channels,
she
has
found
ways
to
help
companies
achieve
their
business
goals
while
doing
what
she
loves
most
–
Social
Media
Marke=ng.

3. 1. What is Visual Marketing?
2. How Does It Work
3. Practical Application:
1. Live Examples
2. Tips for Getting Started
4. Find Your Audience
5. Purpose:
1. Creativity
2. Community Building
3

4. ž “Visual marketing” is all about using design
elements, graphics, images and video in your
marketing. But why …
ž To tell your story and convey your message in a
way words cannot;
ž Increased message reach due to “shareability.”
ž Consistent visual identity online and offline as
well as across social platforms
4

5. ž Social Media platforms have increased
opportunities for the use of visual marketing
5

6. is a new mobile service that
lets you create and share
beautiful, short looping videos.
ž Founded in 2012, Vine was acquired by Twitter.
ž A mobile app, Vine usage does NOT require a
Twitter account.
“We also believe constraint inspires creativity,
whether it’s through a 140-character Tweet or a
six-second video.” ~Dom Hofmann @dhof Co-
founder & GM, Vine
6

7. 7
To get started:
• Download the Vine app
onto your mobile phone or
tablet device
• You can create a Vine
account using your Twitter
or Email Account
• You can only use Vine
from your mobile phone
or tablet

8. 8
Log in to access the Vine Menu and Home Page

9. 9
Follow other Viners and videos using the Explore Tab

10. 10
Complete your profile

11. 11
Ready … Aim … Shoot Videos!

12. 12
Approve … Share … Watch!

13. 13
See who “LIKED” or
“REVINED” your Videos

14. is an online photo-sharing,
video-sharing and social
networking service that enables
its users to take pictures and
videos, apply digital filters to
them, and share them on a variety
of social networking services.
ž Founded in 2010, Instagram allows you to experience
moments in your friends' lives through pictures as they
happen.
ž Facebook acquired Instagram in 2012
“We imagine a world more connected through photos.”
~Instagram
14

15. 15
To get started:
• You can create an
Instagram account using
your Facebook or Email
Account
• Plus you can access
Instagram via desktop,
laptop, mobile phone, or
tablet device

16. 16
• Instagram opens up on
the Home Page – similar
to the Twitter or
Facebook News Feed
• The menu is at the
bottom of the screen

17. 17
Select “Explore” to find Images & Videos by Users or Hashtags

18. 18
Ready … Aim … Shoot …

19. 19
Caption and Share!

20. 20
Shoot … Select … Trim & Crop …

21. 21
Shoot … Filter … Select Cover

22. 22
Shoot … Share … Watch!

23. 23
Discover Instagram Activity
• Who LIKED or left a
comment on your photo or
video
• What photos and videos
have the people you
followed LIKED or left
comments on

24. 24
View or Edit your Instagram Profile

25. 25
How can businesses use Micro-Video?
• Deliver “how-to” lessons to consumers
– Example: The Home Depot (Vine)
– https://vine.co/v/h1g0Pq9TOge
• Fun way to deliver promotional messages
– Example: Paramount Home Ent (Vine)
– https://vine.co/v/blXDXEbdDDK
• Introduction of new products/services
– Example: HomeGoods (Vine)
– https://vine.co/v/huaexpO7bFM

26. 26
• Offer quick tips to consumers:
– Example: Lowes
– https://vine.co/v/hMUIUFwAXtY
• Share information about your company
– Example: Adobe (B2B)
– https://vine.co/v/b2bqZzJlij0Z
• Capture Events/Conferences
– Example: Hubspot (B2B) or Iowa State Athletics (B2C) (Vine)
– https://vine.co/v/bVWg6b92ven
• Create messages that support trending topics to stay
relevant
– Example: General Electric Gravity Day (Vine)
– https://vine.co/v/h17jxMBe7hE

27. 27
Tips for getting starting B2B or B2C:
• Secure your company name and obtain a verified
account
• Determine the purpose for use:
– Community vs.
– Creative
• Develop a content strategy that delivers the most
return for your business
• Use hashtags like #demo, #DIY, #howto
• Get creative

28. 28
• 130 million users
• 13% of online adults use Instagram
• Education: Some College
• Income: <$30,000*
• Age:
– Adults ages 18-29
– Adults ages 30-49
• Gender: Predominantly Women
• Location: Urban Residents
• Ethnic breakdown:
– African-Americans
– Latinos

29. • Vine has 40 million users
• 3% of online adults have accounts
• Age: Teens rank as one of the top 5 Social Networking sites
Social Media Usage Study Stats
• Gender: Female
• Age: 18 – 29
• Income: $30,000
• Population: Urban
• Education: Some College
• Race:
– Hispanic
– African-America
29

30. • Community Building
– Supports a common interest
– Resource
• Creativity
– Shareable Content (User)
– Blogs
– Social Media (Shareable for company)
30

31. 31

32. 32
Nikki J. Means, CEO Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
Twitter: @ProjectSocializ
Facebook: Project.Socialize.FanPage