Online Learning Demand Gap

© Project Tomorrow 2011
Welcome to
The Demand Gap for Online Learning:
Latest Trends from the
Speak Up Research
Julie Evans
Project Tomorrow
jevans@tomorrow.org

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Today’s Discussion: The Big Questions
• What is the vision of today’s students for online learning?
How do they define the “value proposition?”
• How does this student vision compare with the educators’
realities? What is the vision for online professional
development?
• What challenges or obstacles do educators face in
implementing online learning? What benefits are already
being realized? What is holding back greater adoption?

• Annual national research project
 Online surveys + focus groups
 Open for all K-12 schools and schools of education
 Institutions receive free report with their own data
• Collect ideas ↔ Stimulate conversations
 K-12 Students, Teachers, Parents, Administrators
• Inform policies & programs
 Analysis and reporting
 Services to help transform teaching and learning
Speak Up National Research Project

Speak Up is facilitated annually
by Project Tomorrow
(formerly known as NetDay)
Project Tomorrow
(www.tomorrow.org)
is the leading education nonprofit
organization dedicated to the
empowerment of student voices in
education.

• Empowering authentic voices – since 2003:
 1.9 million K-12 students
 180,000 teachers and librarians
 124,000 parents
 15,500 school and district leaders
 30,000 K-12 schools – from all 50 states, DC,
American military base schools, Canada, Mexico,
Australia, int’l schools . . .
Speak Up National Research Project
2.2 million respondents

 Learning & Teaching with Technology
 21st
Century Skills: Digital Citizenship
 Science and Math Instruction / STEM Career Interests
 Professional Development / Teacher Preparation
 Internet Safety
 Administrators’ Challenges
 Emerging Technologies in the Classroom
 Online Learning, Mobile Devices, Digital Content
 Educational Games, Web 2.0 tools and
applications
 Designing the 21st Century School
Speak Up survey question themes

Saluting our Speak Up Sponsors:

And the 75+ other national education and business
associations & nonprofit groups that promote Speak Up to
their stakeholders, members & affiliates.
Thank you to our K-12 National Champion
Outreach Partners:

 K-12 Students 294,399
 Teachers 35,525
 Librarians 2,135
 Parents (in English & Spanish) 42,267
 School/District Administrators 3,578
 Technology Leaders 1,391
 Schools / Districts 6,541 / 1,340
Participating States for Student Surveys: 48 states
Top 12 (# of participants):
TX, CA, AL, AZ, FL, NC, IL, MD, IN, NV, PA, WI
National Speak Up 2010 Participation: 379,355

About our K-12 Schools:
– 34% urban, 29% suburban, 37% rural
– 51% Title 1 eligible – indicating community
poverty
– 34% majority-minority student population

Release of national findings:
Student & Parent Data: April 1
Educator Data: early May
Stay tuned to all Speak Up announcements:
www.tomorrow.org
SpeakUpEd – Twitter and Facebook

Key Findings: Speak Up 2003 – 2010
 Students function as a “Digital Advance Team”
 Students regularly adopt and adapt emerging technologies
for learning
 Students’ frustrations with the unsophisticated use of
technologies within education
 Lack of relevancy in education exacerbated
 Persistent digital disconnect between students and adults
 Emergence of the new Free Agent Learner!

What can the Speak Up
findings tell us about the
future of learning?

Increasingly, students’ aspirations around
the use of emerging technologies within
education is a reflection of their desired
vision for learning in general.
What can the Speak Up data tell us about the
future of learning?

Result:
A new uniquely “student vision” for
leveraging emerging technologies to drive
achievement and educational productivity

Creating Our Future: Students Speak Up about
theirVision for 21st Century Learning
Three Essential Elements
Social–based learning
Students want to leverage emerging
communications and collaboration tools
to create personal networks of experts

Un-tethered learning
Students envision technology-enabled
learning that transcends classroom walls

Digitally-rich learning
Students see the use of relevancy-based
digital tools, content and resources as
key to education productivity

Un–tethered learning
Digitally–rich learning
Online learning addresses all
3 essential elements!

Activities, Attitudes & Aspirations
Disconnects & Differences
Trends & Leverage Points
Speak Up 2009 Data Results
+ Preliminary Speak Up 2010 Data Results
Focus on Online Learning

Learning in the 21st Century:
2010 Trends Update
A special collaboration with Blackboard, Inc.
Download report at:
http://www.tomorrow.org/speakup/learning21Report_2010_Update.html

Who is learning online?
Growth in student experiences with academic online learning
0% 5% 10% 15% 20% 25% 30% 35%
2008
2009
2010
Students Gr 9-12
Students Gr 6-8
Includes:
• Online class taught by a teacher
• Self-study online class
• Blended class environment

Productivity
Class schedule – better fit (54%)
Earn college credit (53%)
Get extra help (38%)
Review materials as needed (38%)
Learning
In control of my learning (52%)
Work at own pace (49%)
Improve my tech skills (36%)
The student value proposition on online learning

Do you know someone who has taken an
online class?
Yes: 65% of high school students
Yes: 53% of middle school students

Do you know someone who has taken an
online class?
Yes: 65% of high school students
Yes: 53% of middle school students
1/3 of parents have taken an online
class for work or personal reasons

Students face obstacles with online learning
If you have not taken an online class, why not?
“I don’t know about the classes offered at my school” (34%)
“My school does not offer online classes” (29%)
“I don’t know how to sign up for online classes” (24%)
“I don’t know how to find information about online classes”
(23%)

Who is your primary audience for online
classes in your district?
1. Teachers (53%)
2. Students (40%)
3. Administrators (36%)
Administrators Speak Up about online learning

How is online learning implemented?
Administrators: Types of Online Learning Provided to Students
0% 5% 10% 15% 20% 25% 30%
100% class - our teachers
100% class - other teachers
Blended class
Self directed class
2010
2009

Priorities for online learning
What are the top 5 priorities you are
addressing with online classes for students?
1. Keep students engaged in school
2. Offer academic remediation
3. Increase graduation rates
4. Offer scheduling alternatives
5. Provide programs for at risk students/credit
recovery students

What is holding back greater adoption?
Administrators identify barriers to providing
online classes, besides funding & digital equity.
20%
13%
16%
16%
19%
19%
20%
24%
26%
30%
0% 5% 10% 15% 20% 25% 30% 35%
Teacher compensation
Teachers are reluctant to teach online
classes
Lack expertise to create online classes
Teachers not comfortable with tools
Teachers not comfortable teaching online
Principals District Administrators

Closing the demand gap
Teachers value online learning for their own
professional development.
 27% have participated in a 100% online pd class or
workshop
 21% have participated in a blended online class
 34% would like their district to offer more online pd
 26% say that online is their preferred method
for professional development

How would you like your district to use
technology to create a PLC?
1. Provide tools so I can collaborate with other
teachers at my school (41%)
2. Provide online courses (40%)
3. Partner with higher ed to provide graduate level
courses (40%)
4. Provide centralized repository of teaching
resources (39%)
5. Provide easy access to student data (26%)

Closing the demand gap
Pre-service teachers also value online learning.
 52% have taken an online class as part of their teacher
preparation program
 38% have had experience with an online professional
learning community
 44% believe that a learning management system is a
good tool for increasing student achievement
 21% support online classes as part of the ultimate
school

Closing the demand gap: challenges
 Only 10% of teachers are leveraging online
classes to enhance student achievement
 Only 28% of teachers are interested in
teaching an online class
 Only 4% of aspiring teachers are learning how
to teach in an online environment

What would motivate you to teach an
online class?
Top responses:
 Flexibility with work conditions
 Increased compensation
 Provide me with necessary technology
 Ability to work with motivated students
 Provide curriculum

What would motivate you to teach an
online class?
Not as highly ranked (under 17%):
 Teaching at risk or gifted students
 Increased prestige or recognition
 Ability to create my own course
 Having first hand experience by taking an
online course

Un–tethered learning
Digitally–rich learning
How well are we addressing
this vision?

Imagine you are designing the
ultimate school.
Which technology tools and services
would have the greatest positive impact
on learning?

Imagine you are designing the
ultimate school.
Which technology tools and services
would have the greatest positive impact
on learning?
Are we all on the same page?

Ultimate School: Are we on the same page?
Ultimate School: Elementsof Social Based Learning
0% 10% 20% 30% 40% 50% 60% 70%
Collaboration tools
Communications
tools
Admin
Parents
Students

Ultimate School: Elements of Un-tethered Learning
0% 10% 20% 30% 40% 50% 60% 70%
Internet access
Laptops
Mobile devices
Online classes Admin
Parents
Students

Ultimate School: Digitally Rich Learning Environments
0% 10% 20% 30% 40% 50% 60% 70%
Digital media tools
Games
Online textbooks
E-portfolios
Admin
Parents
Students

• Continuing “digital disconnects”
• Spectrum of digital native-ness
• Multiple “computers” in the backpack
• Adaptation trumps adoption
• Anytime, anyplace, anywhere, any pace
learning
• Developing personal expert networks
Key trends we are watching:

• Self directed learning for student & teacher
• Everyone is a content developer
• Make it relevant to me!
• Blurring of informal & formal learning lines
• Beyond engagement: it’s really about
productivity!
• “Long tail” of training & education
Key trends we are watching:

Recommendations from the
K-12 “Digital Advance Team”
Learning that is
• Enabled
• Engaging
• Empowered

Want more Speak Up at FETC?
Taking It Mobile: Success Stories from the New Frontier of Un-tethered
Learning
Wednesday, Feb 2, 2011
Room S320AB
The Student Point of View on Online Learning: Are we listening?
Wednesday, Feb 2, 2011
4:35 pm
Aventa Learning / K12 Exhibit Booth #1215
A New Vision for 21st Century Learning: Students Speak Up about Emerging
Technologies
Thursday, Feb 3, 2011
Room 320EF
Next Generation of Learners
Thursday, Feb 3, 2011
Room S210C

• National Speak Up Findings
• Presentations, podcasts and webinars
• Evaluation services
• Reports and white papers
Want more Speak Up after FETC?
www.tomorrow.org

The Future of Learning?
What do K-12 education leaders
say schools will look like in 2019?

A vision for education in 2019
“School will become a 24 hour around the clock opportunity
with students logging into school from “home.” The role of the
teacher will be to lead and assist students in “discovering”
the uses for the technology and information. Every student
from Pre-K through twelfth grade will have access to learning
through the most advanced IT devices available. Learning will
occur online at least 80% of the time. School buildings will
be open on evenings and Saturdays for remediation, recreation
and community activities for the purpose of socialization.”
Principal from Michigan

Thank you.
Let’s continue this conversation.
Julie Evans
Project Tomorrow
jevans@tomorrow.org
949-609-4660 x15
Copyright Project Tomorrow 2010.
This work is the intellectual property of the author. Permission is granted
for this material to be shared for non-commercial, educational purposes,
provided that this copyright statement appears on the reproduced
materials and notice is given that the copying is by permission of the
author. To disseminate otherwise or to republish requires written
permission from the author.

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Online Learning Demand Gap

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