Modern Infrastructure - Mace

© 2013 IBM Corporation
Sea Change Summit
Modern Infrastructure for an Agile Business
Danny Mace
Development Director, IBM Cloud Initiatives and PureApplication System
dmace@us.ibm.com
IBM Software Group

© 2013 IBM Corporation2
Technology is reshaping industries Mobile
Big Data
Social

Three Market Shifts Are Driving IT Change
Social, Mobile, Analytics
and Big Data applications
emerge as required
Application cycle
time is shrinking
Cloud is the new
delivery model
Increasing the need for
Speed
• Immediate context
• Rapid scaling for
unpredictable demand
and large volume
• Very short cycle times
• Rapid iteration
• Real-time access
• Faster insight

Challenge is to balance optimizing existing systems with innovation
fuels
investments
in
innovation
drives need for
continuous
optimization
InnovationOptimization
68% of IT operating costs in
2013 will be for management and
administration1
Only 1 in 5 organizations
allocate more than 50% of
IT budget to new projects
68%
29%
1996
2013
New server spending
Power & cooling costs
Server mgmt & admin costs

The time and effort spent on today’s IT environment
General
Purpose
Components
Custom Built
System
Design/Deploy Manage/Maintain
Top Causes of Project Delays
Hardware
• Troubleshooting and tuning
production environment
• Integration, configuration and
testing of the infrastructure
• Installation, cabling and network
access for the environment
Software
testing of applications
testing of middleware
• Configuration, build and
deployment of applications
45%
45%
29%
41%
35%
34%
Phase Time (days) Budget
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
Typical IT Project Time and Budget
From a commissioned study conducted by Forrester Consulting on behalf of IBM

IBM delivers value across the Cloud continuum
SaaS
Rapidly develop
new Cloud
applications
Accelerate existing
applications to the
Cloud
Create Consume
IaaS

IBM delivers value across the Cloud continuum
SaaS
Rapidly develop
new Cloud
applications
Accelerate existing
applications to the
Cloud
Create Consume
100+ SaaS
Applications
IaaS
Automated cloud
deployments
On-prem
Off-prem
Hybrid
Composable
Services
Business
Services
Infrastructure
Services
IBM Cloud Orchestrator

Grounded in Open Standards so clients can choose how and where to run
their workloads
TOSCA
OSLC
Rethink the
economics of IT
Leverage cross-industry best
practices
Recognize that business
success is not theoretical
Manage the
market evolution
Standards-based. Flexible. Customer-driven.

Application Deployment & Management
• Application high availability
• Disaster recovery setup
• Custom application monitoring solution
• Lifecycle management and maintenance
across disparate systems
Cloud Orchestration
• Virtual system deployment
• Automation & self-service
• Usage metering
• License management
• Security & Governance
• Maintenance across multi-vendor solution
Infrastructure
• Separately purchased components
• Client integrated and configured server,
storage, and network
• Client installed virtualization software
Building a robust enterprise cloud requires these capabilities
and more…

Infrastructure Application Platform Data Platform
Delivering Cloud Infrastructure
Services
Delivering Cloud Application
Platform Services
Delivering Big Data Platform
Services
PureSystems: Simplifying cloud, big data & analytics – tailored for your
business
10

Infrastructure Application Platform Data Platform
Services
Delivering Cloud Application
Platform Services
Services
PureSystems: Simplifying cloud, big data & analytics – tailored
for your business
11

PureApplication System provides an Expert Integrated System
for on-premise Cloud computing
System Infrastructure
Inherits the
capabilities of
PureFlex System
Application Platform
 Integrated Server, Storage,
Network
 Power Management
 Storage & VM Optimization
 Virtualization
 Integrated System Management
 Provisioning
 Security
 Monitoring
 IT Lifecycle Management
 System design
 Application Optimization
 System wide Management
 Automation & Scaling
 Caching & Elasticity
 Application Centric Provisioning
 Usage Metering
 Security
 Monitoring
 App Lifecycle Management
 License Management
 Self-service
 Data management
Integrates an
application platform
optimized for
enterprise applications
Application patterns
from IBM and partners
• 100+ ISV business applications
• Business intelligence
• Business process management
• Web experience (Portal)
Patterns of Expertise

IBM PureApplication System
Delivering Platform Services
Install, Config, Tune:
Up and running in less than 4
hours1
Deploy:
Deploy a 3-tier web application
in under 15 minutes2 and
automatically scale in
minutes3
Manage:
Concurrent management of
1000+ VM’s
on a single W1500-384 system4
Optimize:
Up to 60% better
price/performance5
running typical web and DB
applications (over a competitor’s
configuration)
Automatic throughput
improvement of up to 2.3X for
data intensive applications6
 Expert Integrated Platform for
Applications
• Compute, Storage, Networking
• Integrated application server &
database middleware services
• Integrated management,
monitoring & maintenance
 Built-in Expertise
• Infrastructure, platform, and
application patterns
• Fault tolerant design
• Automated elasticity
 Flexibility & Growth Options
• Right-size and upgrade as
business expands

What is PureApplication System?
Inherits the
capabilities of
PureFlex System
Network
 Virtualization
 Provisioning
 Security
 Monitoring
 System design
 Usage Metering
 Security
 Monitoring
 Self-service
 Data management
Integrates an
optimized for

Standard – Intel & Power
32 – 128 cores
Enterprise – Intel & Power
32 – 384 cores
Top of Rack
Switches
320 Gbps to DC
Storage:
• Latest V7000
• 2.4 TB SDD
• 24 TB HDD
• SAN connectivity
via F/C
Compute:
• Intel Ivy Bridge
and Power 7+
4.1 GHz
• Memory: 16 GB /
core
42U Rack
Top of Rack
Switches
320 Gbps to DC
Storage:
• Latest V7000
• 6.4 TB SDD
• 48 TB HDD
• SAN connectivity
via F/C
Compute:
• Intel Ivy Bridge
and Power 7+
4.1 GHz
• Memory 32 GB /
core
42U Rack

Architected for Resiliency From Metal to Middleware
Management Nodes
• Both run in active-passive mode, when a failure occurs the IP address is
assigned to the new active one
Network Controllers
• Switches and cabling are redundant (2 of each).
• Failure of 1 leads to reduced bandwidth, not service
Storage Controllers
• All storage volumes are accessible from each controller
• If one fails, the other handles all I/O
Storage
• SSD storage is configured in RAID 5 array + spares
• HDD storage is configured in RAID 5 array + spares
Compute Nodes
• Management system will route around failed DIMMs or cores yielding
reduced capacity (server rebalance)
• If entire node fails, VMs can be moved elsewhere (workload evacuation)
16

Inherits the
capabilities of
PureFlex System
Network
 Virtualization
 Provisioning
 Security
 Monitoring
 System design
 Usage Metering
 Security
 Monitoring
 Self-service
 Data management
Integrates an
optimized for

18
Pattern-based deployment
Catalog of services
User-based self-service
Service level
management
Usage-based
reporting
Common cloud platform
Dynamic resource scalability
Multi-tenancy
Virtualization
Automated IT resource
provisioning
Automated IaaS
Cloud Application Platform – Built In

Single, simplified and integrated management interface
 Storage, networking, and
virtualization management
 Pattern-based catalog
 Pattern creation/deployment
 Monitoring at middleware,
OS, and virtualization layers
 User & Group Management
with permissions
 License management
 Maintenance management
 Usage reporting (for use in
chargeback)
 Aggregated logging across
multi-server environments
CLI RESTWeb

Inherits the
capabilities of
PureFlex System
Network
 Virtualization
 Provisioning
 Security
 Monitoring
 System design
 Usage Metering
 Security
 Monitoring
 Self-service
 Data management
Integrates an
optimized for

Patterns of Expertise: Proven best practices and expertise for complex tasks
learned from decades of client and partner engagements that are captured, lab
tested and optimized into a deployable form
Monitoring
Lifecycle
Management
What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database,
web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

What’s required…What the business wants… What a pattern automates…
Patterns include:
• Application topology
• Pre-integrated across components
• Pre-configured & tuned
• Pre-configured monitoring & security
• Pre-installed on an operating system
• Lifecycle Management
• Expertise
• Repeatability
• Simplicity
• Agility
• Governance
• Elasticity
• Efficiency
Driving built-in expertise with IBM’s patterns of expertise

Patterns Make Deploying Scalable Web Application - Simple
Drag … Drop … Deploy
23

Setup Dynamic Auto-Scaling for Applications – in just few seconds
OR…. choose to write 100s of lines of proprietary code + incur CapEx for
unused capacity reserved for peak loads24

Continuous application-level optimization and management
Application Management
• Application level prioritization
• Application health monitoring
• Dynamic scaling of applications
and VM resources
• High Availability of VMs & apps
• Mobility of VMs for performance,
management and maintenance
• Performance optimization
• Application level isolation
• Considers licensing impact of
using a node which is already
licensed vs. a net-new one
CPU
Tracks real time CPU usage
Memory
Monitors memory usage
Network I/O
• Monitors switches and adapters for
optimal placement and rebalance
Storage I/O
• Monitors storage controllers and
adapters for optimal placement and
rebalance
Advanced Placement Engine

Included Optimized Workload Pattern Trade-off
Pre-Entitled and Pre-Optimized
WebSphere Application Server and DB2 Patterns
(Included with system)
Pre-Optimized
Other IBM Software and ISV Middleware Patterns
(Available for separate purchase)
Custom-built Patterns
(All IBM pattern creation tools are included)
Anything else
Simply install on the included base Operating System
(Runbook automation or manual install)
What workloads run on IBM PureApplication System?
BreadthofCoverage
IntegratedValue
26

IBM patterns of expertise optimize leading software capabilities
Social
Collaboration
Business
Analytics & Data
Warehousing
Security, Risk Management ,
Compliance
Data
Management
Connectivity,
Integration
and SOA
App
Infrastructure
Business
Process
Mgmt
Mobile Development
and Connectivity
Asset and Facilities
Management
Software Delivery
and Lifecycle
Solutions
27

ISV Patterns of expertise cover the breadth of industry segments
Banking
Energy &
Utilities
Insurance
Government Retail
Telecom
Financial
Markets
Healthcare
*
*
Consumer Products
28

Quickly support off-premise deployment with
PureApplication Service on SoftLayer
Service on
Run applications you have
with the cloud economics you want
and the isolation you need
Separate Built with dedicated SoftLayer hardware to isolate compute,
network & storage to keep applications safer off-prem
Simple Easiest way to run, scale and manage traditional enterprise
applications and the underlying infrastructure
Speed Fastest way to adopt off-prem cloud for traditional enterprise
applications via Patterns
Seamless Portability of traditional enterprise applications across on-
prem and off-prem clouds without re-architecting system
topology, storage, network designs, etc. via Patterns
Same Identical interface & experience for developers & operations
on-prem & off-prem
29

Extend enterprise apps with mobile
Test and learn – rapid
experimentation
Optimization: Dev/Test, Offloading,
Etc.
Market Expansion and Globalization
on
System Service
Using Hybrid Cloud Options Together Strategically
Off-PremOn-Prem
30

PureSystems simplify each phase of the systems lifecycle
Streamlined:
 Pre-integrated, pre-
tested, ready to run
 Optimized
configurations with high
availability
 Single part to order
Accelerated:
 System Up and
running in hours
 Easily deploy new
application and data
services
 Rapidly replicate
environments for
development and test
Simplified:
 Dynamically scale to
meet changing
demand
 Automatic failover
and high availability
 Fully integrated
management
Integrated:
 Single support number
 System level updates
and upgrades
 Simplified problem
determination

IBM PureApplication System provides savings across the IT lifecycle
Which backlogged projects could IT tackle with these time savings?
Deployment
 Fully assembled and configured
 Pre-installed management software
 Fast pattern-based deployment
Incident/capacity management
 Centrally monitor and resolve issues
 Automatic scaling
Asset management
 Track license usage of products
Security management
 Centralized access control
Change management
 Visibility into relationships of virtual
images in a workload
 Automatically apply changes to
desired virtual servers
How does PureApplication
System do this?9612 hrs
2302 hrs
0
10000
5000
Do It Yourself PureApplication System
Labor Hours Spent*
Deployment
Change Management
Security Management
Asset Management
Incident/capacity Mgmt
76%Savings
*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96
cores). Each system has the capacity to run 72 workloads where each workload can sustain a peak
throughput of 1720 page elements per second.
This is an IBM internal estimated labor study based on modeling customer data on IBM hardware and software solutions and on competitor converged solutions designed to replicate
typical IBM customer usage in the marketplace. It is not a benchmark. As such, customer applications, differences in stack deployed and other systems variations may produce different
results and may vary based on actual configuration, applications, specific queries and other variables in a production environment based on published standard labor rates for IT staff.

10,750+
Systems
shipped to 117
countries
180%
Growth YtY for IBM
share in IDC 3Q
Integrated Systems
Tracker
550+
Published systems
and applications
patterns and
solutions
400+
PureSystems
client
references
#1 ranking in Gartner survey of customer confidence to deliver on
Integrated Systems (ahead of Oracle, Cisco and HP)
1#
Ranking in social media
share of voice for
Integrated Systems
1 Million+
PureSystems
YouTube views
2.5 Million+
PureSystems
Web visits
PureSystems Momentum Continues to Grow
33

34
Desert Research Institute advances scientific discovery
with IBM PureSystems offerings and ESRI ArcGIS software
2 days
to deploy systems and minutes to
deploy applications
“IBM PureSystems are a catalyst not just for DRI,
but also for the state of Nevada, and will open
doors for economic growth in new and emerging
industries.”
—Dr. Stephen Wells, President,
Desert Research Institute
10 times
faster data analysis
Easily create, manage
and scale new complex research
environments utilizing patterns
without additional resources
Education
• IBM® PureApplication® System
• IBM PureData™ System
• ESRI ArcGIS
Solution components
The Transformation:
DRI’s environmental research scientists, in conjunction with the Nevada’s
Government are developing a COE using the IBM PureSystems family to
analyze, visualize and model environmental data worldwide.

PureApplication System videos on YouTube
Patterns Overview
http://youtu.be/zU01zQoBJoA
Mobile Pattern
http://bit.ly/143tmy4
BI Pattern
http://bit.ly/16XYR14
http://www.youtube.com/watch?v=5uTmxj5IZLQ
BPM Pattern
http://www.youtube.com/watch?v=5X6GNqeOZk8
Web Commerce Pattern
http://bit.ly/11iBFJX
What are customer saying?
Conversation with Jason McGee –
PureApplication System CTO and IBM Fellow

IBM software patterns available now for PureApplication System
Patterns Delivered in 2012
Built-In / Pre-Entitled
Available Patterns
Separately Licensed
Black: Power and Intel
Blue: Intel Only
Green: Power Only
* Rapid Deployment Services Offering
• IBM Web Application Pattern (1.0, 2.0)
• IBM Transactional Database Pattern 1.1
• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration)
• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)
• IBM Application Pattern for Java 1.0
• IBM WebSphere Application Server (7.0, 8.0, 8.5, 8.5.5)
• IBM DB2 Enterprise Server Edition (9.7 FP8, 10.1 FP2, 10.5 FP1)
• IBM Mixed Language Application Modernization Pattern V1.0 (Runtime)
• IBM Messaging Extension for Web App Pattern 2.0
• IBM Mixed Language Application Modernization Pattern V1.0 (Extensions)
• IBM Connections 4.0
• IBM Domino 9.0
• IBM Content Foundation Pattern 5.2
• IBM WebSphere Portal Server 8.0
• IBM Web Content Management 8.0
• IBM WebSphere Transformation Extender w/Launcher 8.4.1
• IBM Mobile Application Platform 5.0.6, 6.0
• IBM Maximo Asset Management 7.5
• IBM Encryption Pattern for Guardium Encryption Expert
• IBM Encryption Pattern for SecurityFirst SPxBitFiler
Separately Licensed
• IBM Business Intelligence 1.0, 2.0
• IBM Business Intelligence Pattern w/BLU Acceleration 1.0
• IBM Business Process Manager 8.0.1, 8.5
• IBM Operational Decision Manager 8.0.1, 8.5
• IBM WebSphere Commerce Pattern 1.0 (for Commerce Enterprise
7.0)
• IBM SDLC: Collaborative Lifecycle Management 4.0.2
• IBM SDLC: Rational Application Developer 8.5
• IBM SDLC: Test Virtualization Server and Workbench
• IBM WebSphere MQ 7.5
• IBM WebSphere Message Broker 8.0
• IBM API Management 2.0
• IBM Integration Bus 9.0
• IBM SOA Policy 2.0
• IBM SOA Policy Gateway 2.0, 2.5
• IBM Informix 11.7, 12.10
• IBM InfoSphere Information Server 9.1
• IBM InfoSphere Master Data Management Standard Edition and
Advanced Edition, 11.0
• IBM DataPower XG45 & XI52 5.0, 6.0
• IBM API Management 2.0
• IBM WebSphere CastIron 6.4
• Microsoft Dynamics 2008 (*)
• Microsoft Exchange (*)
• Microsoft Sharepoint 2010 SP1 (*)
• Microsoft SQL Server 2012 (*)
• Oracle DB Enterprise v11gR2 (*)

Express Server Instance Standard Server Instance
Processor Single Processor Quad Core
Xeon 3450
Double Processor Octo Core
Xeon 2670
Processor Speed 2.66 GHz 2.60 GHz
Processor Cache 8 MB 20 MB
Cores 4 core 16 cores
PVUs 400 PVUs 1600 PVUs
Memory Type DDR3 Registered 1333 DDR3 Registered 1333
Memory Amount 24 GB 256 GB
Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth
Uplink Port Speed 1 Gbps Private
1 Gbps Public
2 Gbps Private
2 Gbps Public
Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI)
Storage Amount 1 TB 1 TB
Storage Redundancy RAID 50 RAID 50
Expert Selected Dedicated Server Instance Configs:

Top of Rack Switches
10/1 Gbps Ethernet
320 Gbps to DC
v7000 SAN
EasyTier
80 x 600GB SAS HDD
16 x 400GB SAS SSD
Flex System Chassis
40 Gbps Backplane
14 Slots
16GB FC
10 Gbps Ethernet
Standard Compute Node
16 core 2.6GHz Intel
(2 x 8 core Sandy Bridge EP)
256GB RAM
10 Gbps Ethernet
8Gbs FC
System Manager
Virtualization System
Manager
IBM PureApplication System integration by design – Gen 1
 Built with proven IBM HW + SW
 Pre-integrated ready to run
system based on IBM expertise at
the factory, saving clients months
of install, config, tuning &
integration
 Patterns with built-in best
practices in a software deployable
form (not a manual!) for 30x faster
deployments
 Elastic scaling of HW & SW
based on business SLAs
 Integrated & simplified lifecycle
maintenance and upgrades
 Runs the WAS and DB2 apps your
clients have today
 Runs other IBM middleware, 3rd
party middleware and ISV apps
your client have today, as is, or
through optimized patterns

Index
Related Standards &
Organizations
SmartCloud Orchestrator
Orchestration across multiple environments and domains
CIMI &
OVF
TOSCA
CCRA OSLC
 Simplified cloud portfolio for bring-your-own hardware, pre-
integrated offering & public cloud with hybrid connectivity
 Open, common, standards-based architecture adoption
providing choice, flexibility, interoperability and portability
 Enterprise capabilities & pattern portability
SmartCloud Provisioning
A Strategic View of IBM Cloud Portfolio
Roll Your Own Cloud IBM Public CloudPre-integrated Systems

IBM Cloud
Introducing Codename: BlueMix
Delivering a Composable Services development environment
Run Your Apps
The developer can chose any language runtime or
bring their own. Just upload your code and go.
DevOps
Development, monitoring, deployment and
logging tools allow the developer to run the
entire application
APIs and Services
A catalog of open source, IBM and third party
APIs services allow a developer to stitch
together an application in minutes.
Cloud Integration
Build hybrid environments. Connect to on-
premises systems of record plus other public and
private clouds. Expose your own APIs to your
developers.
Built on IBM SoftLayer
Runs automatically on top of IBM’s leading
infrastructure as a service. No need to worry
about provisioning or managing infrastructure.

IBM Cloud
PureApplication System Generation 2
 Up to 10% better price/performance with new Intel and Power
compute nodes for Mini and Enterprise configurations
 Up to 2x better price/performance for consolidation & memory
intensive applications on Enterprise configurations, now with 2x
memory per core
 Up to 10% reduction in power requirements for Enterprise
configurations, now able to utilize single phase power
 Simpler datacenter onboarding for Mini configurations, now in a
42U rack
 Utilizes the same high performance networking and storage
design as Gen 1 for Mini & Enterprise configurations
 Investment protection for Gen 1 clients with ability to add Gen 2
compute nodes into Gen 1 Systems
W2500: x86
W2700: Power
Improved performance, lower power requirements & greater flexibility
42

IBM Cloud
SCMBuild Automation
DEV QA PROD
Provision infrastructure
Execute pattern
deployment and
manage settings
across environments*
Publish builds
Pull
changes
IBM PureApplication System
Cloud Groups
Manage source code
for patterns under
development
Execute provision with
configuration settings
IBM UrbanCode Deploy
Artifact Library
Application
Resource
Template
* Deployment Target:
VM within pattern instance
CLI client
Urbancode Deploy for Pattern Development

IBM Cloud
Data Platform
Services
Delivering data services with IBM PureData Systems
For Apps like E-Commerce…
Handle millions of daily on-line
transactions requiring a mix of data
reads and writesSystem for
Transactions
System for Analytics
System for
Operational
Analytics
powered by
Netezza technology
For Apps like Customer
Analysis…
Easily load petabytes of data and run
complex analytics and reports with
minimal administration
For Apps like Real Time Fraud
Detection…
Run complex analytics while handling
operational reads and writes for real-time
decision making
System for Hadoop
For Exploratory Analysis and
Queryable Archive…
Hadoop data services optimized for big
data analytics and online archive with
appliance simplicity

IBM Cloud
Infrastructure
Services
Delivering cloud infrastructure services with IBM PureFlex Systems
Compute
Nodes
Power 2S/4S
x86 2S/4S
PCIe Expansion
Flex System
Manager
Optional
Networking
1/10/40Gb Ethernet
FCoE
QDR/FDR InfiniBand
8/16Gb Fibre Channel
FRONT
Power
Supplies (6X)
Scalable Switch Bays
10 U
Fans CMM
14 Node
Bays
(7 Full Wide)
Standard Nodebays
Integrated
Storwize V7000
REAR
Storage
Integrated
HDD/SSD

Modern Infrastructure - Mace

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