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Pharma Marketing - Digital Marketing Survey 2013
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Pharma Marketing - Digital Marketing Survey 2013
1.
Pharma Digital Marketing
Survey 2013 January 2013 www.promozoo.ie © PromoZoo Limited 2013
2.
Pharma Digital Marketing
Survey 2013 The Question: What in your opinion is the No.1 challenge for marketers in the pharma industry for 2013? 40% of respondents said being innovative and creative was their No1 challenge 33% felt Internal organisational structure embracing digital was their biggest challenge 20% felt pharma regulations were the biggest challenge Only 7% felt the reduction of marketing budget was a challenge for 2013 20% Internal Organisational Structure 40% 7% Being Innovative & Creative Reduction of Budget 33% Pharma Regulations © PromoZoo Limited 2013
3.
Pharma Digital Marketing
Survey 2013 The Question: Does your organisation currently have a defined Digital Strategy? 27% of respondents have a defined digital strategy 67% said that the strategy was evolving 6% had no defined strategy 80 67% 60 40 27% 20 6% 0 Have a Defined Digital Strategy was Evolving No Defined Strategy Strategy © PromoZoo Limited 2013
4.
Pharma Digital Marketing
Survey 2013 The Question: Does your organisation currently have a defined mobile Digital Strategy? 7% of respondents have a defined mobile digital strategy 53% said that the mobile strategy was evolving 40% had no defined mobile digital strategy 7% 40% Defined Digital Mobile Strategy 53% Mobile Strategy Evolving No Defined Mobile Digital Strategy © PromoZoo Limited 2013
5.
Pharma Digital Marketing
Survey 2013 The Question: Which digital activities do you plan for 2013? Website Design and Optimisation – 19% Plan activity in this area E-Newsletters – 12% Plan Email marketing for 2013 Webinar – 16% of pharma marketers plan to use webinar in 2013 Digital Advertising (Adwords/Banner Ads) – 15% will use digital advertising 38% of marketers will use other activities including apps, social media and video 19% Website Design and Optimisation E-Newsletters 38% 12% Webinar Digital Advertisers 15% 16% Other - Apps, Social Media, Video © PromoZoo Limited 2013
6.
Pharma Digital Marketing
Survey 2013 The Question: 12% Evaluate the following statements: 22% 66% The majority of my target audience uses the web for work purposes 66% of marketers agreed the majority of their target audience use the web for work purposes 22% are neutral 12% disagreed I can measure my return on Investment better with Digital Marketing versus traditional 53% agreed that ROI was easier to measure online 47% are neutral 47% 53% 0% disagree I can engage my audience for less investment with Digital Marketing 46% of marketers agreed that customer engagement cost less online 44% are neutral 10% 10% disagreed 44% 46% © PromoZoo Limited 2013
7.
Pharma Digital Marketing
Survey 2013 The Question: Do you currently use social media sites for business purposes? 33% are of Irish pharma marketers are currently using social media for business purposes 67% are not 33% Using Social Media 67% Not Using Social Media © PromoZoo Limited 2013
8.
Pharma Digital Marketing
Survey 2013 The Question: What % of the marketing budget was spent on Digital Marketing in 2012? 86% of marketers digital budget was less than 20% of overall budget in 2012 7% spent between 21%-40% of budget on digital activities in 2012 7% spent between over 40% of overall budget on digital in 2012 7% 7% Less than 20% 21%-40% Over 40% 86% © PromoZoo Limited 2013
9.
Pharma Digital Marketing
Survey 2013 The Question: What change will you make to your Digital Marketing spend in 2013? 27% Plan to maintain their current level of digital spend in 2013 73% of marketers plan to increase spend in digital in 2013 No marketer plans to reduce digital budgets in 2013 27% Maintain Their Current Spend 73% Increase of Spend © PromoZoo Limited 2013