Enviar búsqueda
Cargar
International SEO tips
•
Descargar como PPTX, PDF
•
2 recomendaciones
•
685 vistas
Promodo
Seguir
The best SEO practices for multilingual sites
Leer menos
Leer más
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 18
Descargar ahora
Recomendados
Questionnaire questions
Questionnaire questions
hayleighchamberlain
2011 SMB Disaster Preparedness Global Survey
2011 SMB Disaster Preparedness Global Survey
Symantec
Relazione commissione senigallia 2012
Relazione commissione senigallia 2012
Michele Pinto
Disaster Preparedness Questionnaire Design and Pretest
Disaster Preparedness Questionnaire Design and Pretest
mmwood
Typical e-commerce issues and how to deal with them
Typical e-commerce issues and how to deal with them
Promodo
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case Study
Promodo
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo
Republic of Seychelles: Tourism Opportunities
Republic of Seychelles: Tourism Opportunities
Promodo
Recomendados
Questionnaire questions
Questionnaire questions
hayleighchamberlain
2011 SMB Disaster Preparedness Global Survey
2011 SMB Disaster Preparedness Global Survey
Symantec
Relazione commissione senigallia 2012
Relazione commissione senigallia 2012
Michele Pinto
Disaster Preparedness Questionnaire Design and Pretest
Disaster Preparedness Questionnaire Design and Pretest
mmwood
Typical e-commerce issues and how to deal with them
Typical e-commerce issues and how to deal with them
Promodo
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case Study
Promodo
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo
Republic of Seychelles: Tourism Opportunities
Republic of Seychelles: Tourism Opportunities
Promodo
How a hacked site can kill your traffic
How a hacked site can kill your traffic
Promodo
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
Promodo
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Promodo
How to Use Retargeting to Monetize your Bouncing Traffic
How to Use Retargeting to Monetize your Bouncing Traffic
Promodo
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Promodo
How to make the most of your holiday ups and downs
How to make the most of your holiday ups and downs
Promodo
Understanding Heat Mapping
Understanding Heat Mapping
Promodo
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
Promodo
B2С Start-ups: development and promotion - what you need to know to successfu...
B2С Start-ups: development and promotion - what you need to know to successfu...
Promodo
Most popular e-commerce platforms: SEO pros and cons and migration issues
Most popular e-commerce platforms: SEO pros and cons and migration issues
Promodo
Magento marketing: maximize your store's ROI on low budget
Magento marketing: maximize your store's ROI on low budget
Promodo
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
Promodo
Shopify online marketing expert session #3
Shopify online marketing expert session #3
Promodo
How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
Promodo
How to get traffic and increase sales for your Shopify store - Webinar
How to get traffic and increase sales for your Shopify store - Webinar
Promodo
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
Promodo
How Email Marketing Works at Promodo
How Email Marketing Works at Promodo
Promodo
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
Promodo
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Promodo
Winning Google AdWords tactics for e-commerce sites
Winning Google AdWords tactics for e-commerce sites
Promodo
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Más contenido relacionado
Más de Promodo
How a hacked site can kill your traffic
How a hacked site can kill your traffic
Promodo
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
Promodo
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Promodo
How to Use Retargeting to Monetize your Bouncing Traffic
How to Use Retargeting to Monetize your Bouncing Traffic
Promodo
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Promodo
How to make the most of your holiday ups and downs
How to make the most of your holiday ups and downs
Promodo
Understanding Heat Mapping
Understanding Heat Mapping
Promodo
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
Promodo
B2С Start-ups: development and promotion - what you need to know to successfu...
B2С Start-ups: development and promotion - what you need to know to successfu...
Promodo
Most popular e-commerce platforms: SEO pros and cons and migration issues
Most popular e-commerce platforms: SEO pros and cons and migration issues
Promodo
Magento marketing: maximize your store's ROI on low budget
Magento marketing: maximize your store's ROI on low budget
Promodo
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
Promodo
Shopify online marketing expert session #3
Shopify online marketing expert session #3
Promodo
How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
Promodo
How to get traffic and increase sales for your Shopify store - Webinar
How to get traffic and increase sales for your Shopify store - Webinar
Promodo
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
Promodo
How Email Marketing Works at Promodo
How Email Marketing Works at Promodo
Promodo
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
Promodo
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Promodo
Winning Google AdWords tactics for e-commerce sites
Winning Google AdWords tactics for e-commerce sites
Promodo
Más de Promodo
(20)
How a hacked site can kill your traffic
How a hacked site can kill your traffic
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
How to Use Retargeting to Monetize your Bouncing Traffic
How to Use Retargeting to Monetize your Bouncing Traffic
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
How to make the most of your holiday ups and downs
How to make the most of your holiday ups and downs
Understanding Heat Mapping
Understanding Heat Mapping
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
B2С Start-ups: development and promotion - what you need to know to successfu...
B2С Start-ups: development and promotion - what you need to know to successfu...
Most popular e-commerce platforms: SEO pros and cons and migration issues
Most popular e-commerce platforms: SEO pros and cons and migration issues
Magento marketing: maximize your store's ROI on low budget
Magento marketing: maximize your store's ROI on low budget
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
Shopify online marketing expert session #3
Shopify online marketing expert session #3
How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
How to get traffic and increase sales for your Shopify store - Webinar
How to get traffic and increase sales for your Shopify store - Webinar
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
How Email Marketing Works at Promodo
How Email Marketing Works at Promodo
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
Winning Google AdWords tactics for e-commerce sites
Winning Google AdWords tactics for e-commerce sites
Último
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Edi Saputra
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Zilliz
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Angeliki Cooney
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
apidays
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Último
(20)
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Architecting Cloud Native Applications
Architecting Cloud Native Applications
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
International SEO tips
1.
International SEO Tips Roman
Dobronovsky, Head of the SEO Department Promodo Company © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 1
2.
Introduction Correct geo-targeting:
general notes How to choose domain name for multilingual SEO purposes Multilingual sections within one domain Secondary ranking factors © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 2
3.
Geo-Targeting Levels 1. Country 2.
City or region (state, county, etc.) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 3
4.
Googleworld © 2011 Promodo
www.promodo.com r.dobronovsky@promodo.com 4
5.
Each country has
its own Google © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 5
6.
The same language
– different sites © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 6
7.
Local domain name
is half of battle © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 7
8.
Case study: InetGiant.com
and co.uk © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 8
9.
Case study: InetGiant.com
and co.uk © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 9
10.
Domain for USA-oriented
sites The majority of site owners ignore .us domain names The majority of American sites have .com domain names (e.g., google.com, amazon.com, ebay.com, groupon.com, etc.) You can use any generic top level domain names without localization (e.g., .net, .org, etc. vs. fr., co.uk, etc.) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 10
11.
Domain name for
SEO in Europe There are special generic .eu domains for pan-European sites but usually search engines prefer rank higher country-code top level domain names (e.g., .it, .fr, .co.uk, etc.) Solution #1: purchase of country-code top level domain name for each country(.fr, .co.uk, .de и т.д.) Solution #2: use of subfolders or subdomains (fr.site.com or site.com/fr/) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 11
12.
Possible solutions for
geo-targeting within one domain © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 12
13.
Subdomains: pro and
contra Example: http://fr.site.com or http://de.site.com Pros: You can use Google Webmaster Tools to set your site as local There are no problems with registration of new domains for each local market Subdomains can be placed on different servers Cons: ccTLDs have more chances to get ranked higher User potentially has some problems with usability (http://fr.site.com – is “fr” language or country?) © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 13
14.
Subfolders: pro and
contra Example: http://www.site.com/fr/ or http://www.site.com/de/ Pros: You can use Google Webmaster Tools to set your site as local There are no problems with registration of new domains for each local market Cons: ccTLDs have more chances to get ranked higher User potentially has some problems with usability (http://fr.site.com – is “fr” language or country?) The inability to place different language versions on different servers © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 14
15.
URL parameters: pro
and contra Example: http://www.site.com?loc=de or http://www.site.com?country=usa Pros: Any, this variant is the worst Cons: ccTLDs, subdomains and subfolders have more chances to get ranked higher There is a problem of duplicate content User potentially has some problems with usability (http://www.site.com?loc=de – is “de” language or country?) The inability to set manually a site as local in Google Webmaster Tools © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 15
16.
The same content
on the different domains: possible solutions Example: two pages contain the same content – http://www.site.ca/page/ and http://www.site.fr/page/ Solution #1: 301 redirect Solutions #2: “Canonical” meta-tag © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 16
17.
Secondary ranking factors
Using Google Webmaster Tools. Con – this does not work for ccTLDs (.ru, .co.uk, etc.) IP The language of the site’s pages Contacts Local backlinks Using Google Places © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 17
18.
Thank you!
Please subscribe to our blog: blog.promodo.com © 2011 Promodo www.promodo.com r.dobronovsky@promodo.com 18
Descargar ahora