Follow the link to get a free personalized audit of your Prestashop store http://lp.promodo.com/prestashop/free-site-audit/
Hey, Prestashop owners! It is the time to give you a hand with your store development and promotion. We have teamed up with BelVG team specializing in ecommerce projects to cover a wide range of issues with your store.
BelVG are gurus of webstore development with one of their main specialization being creating products on Prestashop platform. These guys are official Prestashop partner and will introduce to you the best solutions for ecommerce site layouts, online store add-ons, and more.
Promodo will cover topics concerning SEO and online marketing side of your business. We have been receiving a lot of sites for review on our forum thread on Prestashop website, which gives us great insight on what problems worry Prestashop owners first of all.
So here are the main points of the webinar:
Building of attractive and functional homepage:
popular home-page layout models
recommended add-ons
rapid purchase
Techniques and online marketing tools for Prestashop store owners to boost sales and traffic:
typical Prestashop SEO issues and how to fix them
alternative marketing channels efficient for e-commerce stores
conversion rates optimization best practices
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Development and promotion of your Prestashop store. Hidden pitfalls and smart ways to bypass them
1. Feb 27th, 2014 – online marketing session for Prestashop business owners
Development and promotion
of your Prestashop store.
Hidden pitfalls and smart
ways to bypass them
3. Speaker
Dmitry Feduleev, Head of custom
development at BelVG. Works with
most challenging projects and helps
other managers to achieve the best
results. Supporter of the latest trends at
e-commerce development area.
Dmitry Feduleev
BelVG
4. Speaker
Marketing manager and, in past, an
SEO consultant at Promodo. As an
SEO consultant Anna has worked with
large sites of the following niche:
gambling, dating, travel, ecommerce.
Anna is a certified Google Analytics
individual and a regular contributor to
Promodo and external blogs, also a
regular speaker at the webinars.
Currently Anna manages and oversees
all marketing activities of Promodo in
the English-speaking markets: SEM,
SEO, social media, content marketing,
email marketing, events.
Anna Korolekh
Promodo
5.
6. Home page is the face of your site.
Like a shop window at the busy streets.
50% of traffic goes to homepage
20. Examples of frontend modules
for looks, user experience
and customer loyalty improvement
21. Drop-down Menu
http://module-presta.com/drop-down-menu.html
Store pages will be enhanced with a stylish menu,
containing category blocks with products,
manufacturers, images, video and any other
information. Default categories automatically display
filtered items - bestsellers, new products, discount
products and more. There are plenty of menu
designs and position variants.
22. Points and discounts
http://module-presta.com/points-discounts.html
You can define how many points the user gets and
needs for buying this or that product. Assign
associated products and create bundle deals to
motivate users buy more. Related items can have
discounts and point rewards when bought together
with the main one.
23. Holiday Sales
http://module-presta.com/holiday-sales.html
If you want to attract your customers’ attention to a
specific promotion or special offer which you are
running on your web-store then this module is
exactly what you need. Create special promo popups on your pages where you will be able to spread
news about your sales campaigns and offer promo
codes for your customers.
25. Background Switcher
http://module-presta.com/background-switcher.html
Treat your customers with a possibility to change
store design within a second. Choose a background
image and set it with one click. It makes your store
style visually appealing for every single customer.
Optimized and enhanced browsing experience will
be appreciated and sales will increase.
29. Hidden pitfalls
• Template unoptimised for all users.
• Too many clicks to reach what you need.
• No tools to find the exact product you want
• Low-quality site content
• Unreachable customer service
43. Keywords:
Define your target audience and brainstorm for the keywords
Copy and paste your ideas into Google Keyword Planner, add
ideas using Google ”Searches related to”, Ubersuggest tool
and check their search volume
+ check and consider your successful competitors
keywords (SemRush)
Cleanse the list – remove too broad, too competitive (use
SEO Quake or MOZ plugin) queries
44. Snippets (titles & descriptions):
Make sure your titles give a clear idea of what the page is about
Use your keywords in the title, but never stuff more then two repetitions of one
and the same keyword and don’t stuff too many keywords – test how it’s going to
look like!
Visible part is 512 pixels long!
http://seo-website-designer.com/GooglePut the most important key phrase at the beginning and close the title with your
brand
46. Content:
Each page should have a unique piece of text content (at least
300 words) even the product pages!
47.
48. Content:
Optimize the pages’ text:
•use h1, h2 headings, wrap your keywords into h1’s and h2’s
•use your keywords in the page body
•link to relevant pages from the text using keywords as anchor texts
Make use of user-generated content: reviews, comments
Reviewme.com
YotPo.com
49. Create your blog – Google+
Create your blog ASAP
3-6 articles per month
Use Google+ authority
21.3.11
58. Free online marketing audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
-
Quick usability audit of the existing site;
Quick SEO audit and review of existing analytics;
Audit of PPC campaigns;
Technical audit;
Best practices of conversion rate optimization;
General online marketing strategy insights.
Free online marketing audit
59. Thank you for your attention!
Anna Korolekh
Marketing manager
at Promodo
e-mail: a.moseva@promodo.com
Skype: ann.moseva
Dmitry Feduleev
Head of custom development
at BelVG
e-mail: dfeduleev@belvg.com
Skype: dfeduleev
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1
you'd need to wrap the metatag in a theme.liquid if statement making sure it ONLY appears when you want to disable indexing. Depending on your theme design it may need to go inside the theme.liquid itself. Don't add anything until you know the if statement is (you don't want to make an error!).
www and non-www both online at http://www.knobsandposts.com/
To get indexed in search engines is to use URL name with the keywords not with numbers. For example:use like that “www.prestashopic.com/best_places_to_learn_about_prestashop” not like that “www.prestashopic.com/200032.html”. This increases the probability of getting caught by the crawlers. To use friendly URL, go to the “Back Office >> Preferences“ and click to “yes”. But before this you have to generate a .htaccess file.
When you turn on friendly URL, some of URL may not be changed and may still work. Many search engines have filters in place to remove the duplicate listings – this keeps their search results clean, and is overall a good feature. Prestashop can not handle with duplicate URL well. To handle this problem, you may use
Google know reserves the right to modify your title tag…
Avoid vertical lines in titles – they may associate with spam (I’ve seen it at a number of sites)
(no manufacturer’s descriptions on product pages) – Panda (first released in 2011)
http://www.purest-green.com/collections/toys-and-accessories/products/stacking-cups
(no manufacturer’s descriptions on product pages) – Panda (first released in 2011)
http://www.purest-green.com/collections/toys-and-accessories/products/stacking-cups
http://chicagodist.com/products/adafruit-0-56-4-digit-7-segment-display-w-i2c-backpack-green
Google local - Pay attention for description of your business. Your description limited with 200 symbols and should contain local-oriented key words (example: « Hamburg Dermatologe Clinic »).