The webinar is going to be particularly interesting to the business owners and in-house online marketers working for a hosting or a domain registrar’s site. The session is going to be niche specific, analyzing the situation in the market and offering decisions that suit hosting providers and domain registrars mostly, but many tips and tricks can also be useful and can be applied to other businesses in the niche of IT services. The webinar will be focused on technical SEO and CRO aspects of a typical site of the niche and most crucial moments and bottlenecks will be analyzed. The webinar may require some elementary knowledge of SEO and CRO and won’t be focusing on basic things

1. © 2013 Promodo www.promodo.com
contact@promodo.com
UK
+44 (0203) 137-66-81
SEO Tips and Best Practices
for Hosting and Domains Niche Sites
USA
+1 347 809-34-86
Katherine Golovinova
SEO consultant
Promodo
Webinar, 23 May, 2013

2. © 2013 Promodo http://www.promodo.com
contact@promodo.com
UK
+44 (0203) 137-66-81
Why is Promodo entitled to speak on this topic?
USA
+1 347 809-34-86
Promodo has been operating online since 2004, having by now gained:
Being acknowledged as a top online marketing services provider in Ukraine
Promodo is holding seminars and conferences together with IT leaders in
Ukraine, Europe and the USA
We have successfully cooperated and gained trust of brands famous both in
the ex-CIS and Europe and the USA

3. Competitive Analysis as a method to find potentially advantageous promotion
directions
Keyword research in conditions of SEO-pressure
Defining the promotion strategy
Link-building strategy in of the niche web hosting and domain name
registration
Features of different groups of queries, conversion depending on geography
Typical problems that hamper sites' conversion and how
to solve them

4. Market analysis and competitive research –
finding potentially advantageous promotion
directions

5. 400-500 visits from the 8th– 9th place for a query "hosting" per month
queries "stuffed" with endless positions checks
1000-1200 visits from the 2nd – 3d place for a query "domain names"
per month

9. Keyword research in conditions of
SEO-pressure

12. the highest frequency in the subtopic «hosting for
ecommerce sites»

13. Traffic from the
American Google
Top5 - Top6 about
1-3 persons a day
About 40 people
a month
Extremely low
conversion rate
Not effective
for sales

14. Query brings three times more traffic from the
4th-5th places!
The same amount of searches High conversion rate

15. Analyze the backlinks text anchors
to sites of your competitors to
discover more keywords
SEO SpyGlass
Ahrefs
SEMRush

17. Position for a keyword
The traffic this keyword brings
Estimated number of searches from Google Keyword Tool in the exact
and phrase match for the world and top regions
Quantity of page views
Time spent on a site
Bounce rate
Conversion rate

19. Defining the promotion strategy

20. VPS hosting conversion rate 5-7
times higher than in Shared
Hosting subtopic
Cost for Dedicated servers is 50
times higher (as opposed to
Shared)
Promoting for the queries of
Shared group is much easier
than dedicated hosting
But “cheap “ queries are highly competitive
(cheap web hosting, cheap hosting, etc.)

21. Low-frequency traffic
brings only 10% of
the general traffic and
conversions
Start with high-
frequency keywords
+
Add low- and mid-
frequency queries
Low-frequency, long-tail
keywords for "exotic " types of
hosting
+

22. Link-building strategy:
methods of getting links

23. Technical on-site SEO audit
Keyword research
Texts and meta tags optimization according
to the keywords
Internal linking on a site
Link-building strategy

24. Articles on your own blog
Guest articles
Contests
Specials
Prize drawing
Social initiatives
Affiliate program
Links purchase

25. Features of different groups of
queries, conversion depending on
geography

27. Typical problems that hamper sites'
conversion and how to solve them

28. Errors on a keyword research stage,
promotion on not effective keywords
Price policy
Problems with "usability" of a funnel of
transitions after clicking the button "Add to
Basket" (Buy Now, Order, Sign Up).

29. Up to 90 % of the visitors who
have clicked the button «Add to
a basket» get lost

32. © 2013 Promodo www.promodo.com
contact@promodo.com
UK
+44 (0203) 137-66-81
USA
+1 347 809-34-86

33. Thank you for your attention!
Katherine Golovinova
Promodo
e.golovinova@promodo.com
www.promodo.com