3. Google Business listing Anatomy: Basic information
Add/Edit phone and fax numbers
Local phone number of San Ramon, CA
Local phone number of San Ramon, CA
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4. Google Business listing Anatomy: Basic Information + Event Update
Google’s randomly picked most recent updates from;
- New coupon message on Google listing
- Public events update on web home page or Google Calendar
- Public events update from third party services such as EventBrite
- Other sources
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5. Google Business listing Anatomy : Additional Details
Custom link points to
another website
Note:
Custom link and Area served are the
latest features on Google business listing
- The more info you provide (On boarding document and Pronto Managed Listing
Survey) the better.
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6. Google Business listing Anatomy : Additional Details
Custom link points to
eBay store page
- The more info you provide (On boarding document and Pronto Managed Listing
Survey) the better.
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7. Google Business listing Anatomy: Photos & Videos
Photos & Videos
Submit photos and VDOs
Photos
You can upload your photos (small JPEG file size would do) to Pronto Managed
Listing Survey, then we’ll post them on business listing for you.
Videos
Upload your Videos to YouTube and send us the links, we’ll add them to the
listing for you.
People like images and VDOs, the more you have them the better for SEO and
conversion.
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8. Google Business listing Anatomy : Coupons
Coupons
Create coupons
Execute marketing campaigns and let the coupons bring you some leads.
Tell us your offers and Pronto will create coupons for you.
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9. Google Business listing Anatomy : Reviews
What people are saying about
Reviews from 3rd party services
Yell Niche industry sites, etc.
infoUSA
InsiderPages
Google listing
- Descriptions
- Reviews
- Citations
Yahoo Local
Yelp
Citysearch Freeindex
Local directories are the best citation sources. Registering your site to local directories
helps improving online presence and local SEO results.
http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries
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10. Google Business listing Anatomy : Reviews
Reviews Write a review
Reviews submitted directly to Google Maps
Encourage your clients to give you positive reviews could be a great habit. Though a
reviewer must have Google account.
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11. Google Business listing Anatomy: Citations
More about this place
Citations from 3rd party services
Yell Niche industry sites, etc.
See this figure on page 7 infoUSA
InsiderPages
Google listing
- Descriptions
- Reviews
- Citations
Yahoo Local
Yelp
Citysearch Freeindex
Local directories are the best citation sources. Registering your site to local directories
helps improving online presence and local SEO results.
http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries
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12. Google Business listing Anatomy: User Created Content
User Content
User created content on Google Maps or other map services
Geo tagged image from Flickr, Panoramio
Drury Lane Gallery London
You can create your own maps (user created maps) in Google My Maps or other third
party services to strengthen your online presence.
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13. Google Business listing Anatomy: User Created Content
User Content
User created content on Google Maps or other map services
Geo tagged image from Flickr, Picasa
Drury Lane Gallery London
Geo tag image using Flickr, Picasa
You can use any tools to geo tag images but the crucial part is uploading photos to
photo sharing websites. Flickr.com is recommended.
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19. Things you should know: Duplicate Listing
What is duplicate listing?
Match
Match
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20. Things you should know: Duplicate Listing
Duplicate listing???
- Two listings, same address, same phone and same website = Duplicate listing
- Do not be tricky, you’ll only confuse your clients and devalue your business listing
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21. Things you should know: Multiple Listings
Multiple locations, Multiple listings??
- You can create multiple listings only when your business physically exists in
many locations.
- You can not create business listings for every city you service. Fortunately,
Google lunched Service Area & Location Setting feature in Google business
listing. So, service areas can be specified, either through a distance from a
location point, or through a list of locations
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22. Things You Should Know..
Google Business listing Recommend Yes No Not
recommend
Physical address √
P.O. Box address (USPS) √
Postal mail address * √
Local phone/Fax √
Toll free Phone/Fax √
Logo in PDF format √
Large size, High quality logo file √
Address + Phones sync with website √
Submit 2 addresses √
Create 2 listings that have same physical address but √
different URL*
Note:
- You can avoid P.O Box address by using postal mail service
from a private company that will give you an address that looks like
physical address.
- One business listing can be created per one unique physical address only.
- Custom link (see page 5) is the solution to promote another related business
Websites or social media pages such as FaceBook, Twitter, LinkedIn
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