CareerApp is a platform that allows job seekers to create a single, standardized application and employers to organize their hiring process. It aims to solve common problems like the time commitment of each application, lack of exposure for candidates, and redundant applications. The founders are students who have relevant experience. They plan to offer the platform for free to candidates and through a subscription model for employers based on company size. Their goals are to acquire users through college partnerships and grow revenue through premium ads after obtaining a large user base and quality data. They also propose a new "CareerFair Ally" product to help connections before, during, and after career fairs.
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CareerApp pitch deck
1.
2.
3. CareerApp is the Common App for Jobs
For Employers, CareerApp is a way to
organize their job search while receiving
easily digestible intelligence.
For Job Seekers, CareerApp is a way to
create, distribute, and track a single, well-
rounded application that allows them to
apply with one click.
4. Market Potential
• 12.8M unemployed
people
• 2M students graduate
college per yr. in the U.S.
• Prevalence of online job
searches and postings
• 3.5M job openings
• Costs of turnover &
sourcing
5. Lack of meaningful data
(candidate intelligence)
Easily digestible,
meaningful data
High turnover Get a feel for potential
culture fit
Time Intense Process
Organized process,
collecting needed
information, streamlining
the hiring process
Application Overload Accurate searches, more
qualified candidates
Problems How we solve them
For Employers
6. Each application is a large
time commitment
After signing up, each
application is <1 minute
Lack of exposure to
employers
Public – shareable,
searchable - profile
Completing redundant
applications
One click application
“Black hole” Application tracking
Problems How we solve them
For Candidates
7. Competitor Analysis
CareerApp Email &
Excel
Applicant
Tracking
Systems
Job Boards LinkedIn
General
Purpose
Single
application
organization Manage end-
to-end hiring
process
Listing jobs,
sourcing
Professional
networking,
sourcing
Targeted
End User
New college
grads
N/A Entry level
thru mid-
level
Entry level
thru mid-
level
Most mid to
upper level
passive
candidates
Price Point $ $ $$-$$$$ $$-$$$$ $$$
Complexity
of Service
Offerings
Low Very low Mid-high Mid Mid-high
8. The Team
Jake Wood
Co-founder, CTO
Phoebe Farber
Founder & CEO
• Senior at Northeastern University
• Worked with Future Business Leaders
of America for 8 years
• Awarded Ms. Future Business Leader
• Research assistant at top NYC based
M&A PR firm
• Former VP of NU Women in Bus. Club
• Perpetual learner
• Junior at Northeastern University
• Founded a 501(c)(3) non-profit Radio
Station with thousands of listeners
• Developed a platform to check meal
plan balances through texts
• Coach with NU IDEA
• Built an embedded help text system
at a leading bay area VC firm.
9. Dan Gregory,
Advisor to IDEA, NU Faculty
Ken Coleman,
IDEA mentor
Samuel Altschuler,
President of Altschuler Financial Services
Karen Casey,
Human Resources Consultant & Career Coach
Mentors and Advisors
10. Business Model
Candidates-
• Free
• Future Potential:
• PRO version
Employers-
• Monthly subscription model
• Based on company size
• Limited number of job
postings
• Unlimited candidate
searches
Large
expected
user base
High
quality
user data
Premium
targeted
ads
High
Profit
Potential
Future Potential: Advertising
--------------------------------------------------------------------------------------------------------------------
11. User Acquisition
Candidates
• Colleges
• Email
• Posters
• 3rd party promotion
• Campus ambassador
program
• Career services
partnerships
• Press
• Word of mouth
Employers
• Growth hacking
• Creating accounts for
companies
• Returning to companies
we spoke with
• Press
• Company outreach
• Cold emails
• Attendance at industry
events
12. Next Step – CareerFair Ally
New Product idea
• Centered around CareerApp
• Help employers and candidates connect before,
during, and after a career fair.
• Mobile and web component
• Eliminate the need of paper resumes at event
• Would get companies and candidate on our site
• Give recruiters access to career fairs they couldn't
attend in person
Prospective Plus has created the CareerApp which is a gateway for graduates and companies to meet, market themselves to each other better, and come together in a way that is mutually beneficial. We make the hiring process easier. We make it easier for employers to track down high potential employees and we make it easier for qualified candidates to get that initial interview. We have created a common job application for entry level candidates. Our holistic approach to the application process is a detailed form which includes the traditional resume, technical and transferable skills, short term and long term goals, references, behavioral interview questions, and more. We have partnered with three great companies to enhance our application – Smarterer which deals with skill set assessments and can provide an objective score for skills, and Cream.hr that does pre-employment assessment, and Behance which deals with online portfolios. Our goal is to create a valuable database of candidates so that employers can search through our database by objective factors, arrive at the most viable candidates, and then review the application to make the best hires. They can also embed us within their existing career portal and our goal is to partner with job boards and existing hiring solutions down the road.
Prospective Plus has created the CareerApp which is a gateway for graduates and companies to meet, market themselves to each other better, and come together in a way that is mutually beneficial. We make the hiring process easier. We make it easier for employers to track down high potential employees and we make it easier for qualified candidates to get that initial interview. We have created a common job application for entry level candidates. Our holistic approach to the application process is a detailed form which includes the traditional resume, technical and transferable skills, short term and long term goals, references, behavioral interview questions, and more. We have partnered with three great companies to enhance our application – Smarterer which deals with skill set assessments and can provide an objective score for skills, and Cream.hr that does pre-employment assessment, and Behance which deals with online portfolios. Our goal is to create a valuable database of candidates so that employers can search through our database by objective factors, arrive at the most viable candidates, and then review the application to make the best hires. They can also embed us within their existing career portal and our goal is to partner with job boards and existing hiring solutions down the road.