Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
SABINE TOENNISSEN
Trends and new challenges that marketers and their agencies are facing.
The presentation can be seen:
http://www.youtube.com/watch?v=K1ySiDvZdkg
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
4. Office services
Each office can provide
Social Media /Advertising / Design / Digital (advertising, e-commerce)
Mobile / Sales Promotion / CRM / Events / Production
Multiple offices offer
Publishing / Data management
5. Competency on demand via
Centres of Excellence
scalable solutions for each office and client
-open source philosophy provides one source quality
BBDO
agency METRICS
BtoB ROI
CRM/DATA DISTRIBUTION
SHOPPER
DIGITAL LAB MKT
11. The discipline of InciteWork
leads to strategic focus...
Brand building is not distinct from behaviour changing.
Awareness and action must be one.
Incite Work, is a process that binds offices, clients and agency
via the pursuit of causing action by addressing behaviour.
12.
13. …leads to
Big Ideas that...
...travel anywhere
... cause action
... create subscribers
16. “…digital is the context for all of our
marketing.”
“ BBDO is about creating the world's most compelling content.”.
17. 1930 - 50’s
Delivering compelling content.
Jack Benny!
Your Hit Parade!
Armstrong Circle Theater!
US Steel Hour!
Burns & Allen!
DuPont Show of the Month!
GE Theater!