Publishers are following their customers into mobile as handheld devices take over, developing new strategies to extend print and digital products into the mobile space. This panel will review the latest data about mobile usage among kids and will discuss the impact of mobile on how children’s book consumers find, buy, and interact with books and book-related content.

1. +
Launch Kids
Digital Book World 2014
January 13th, 2014
Moving to Mobile:
Developing a Mobile
Strategy for Children’s
Publishing

2. Kristen McLean - Founder & CEO, Bookigee
@BKGKristen
Deborah Forte - President, Scholastic Media
@Scholastic
+ Peter Kay - Founder, Infinite Fermata
@pkay225
Rick Richter - Founder, Ruckus Media
@RickatRuckus

3. + Share of Time Spent per Day with Major
Media by US Adults 2010-2013*
% of daily total
2010
2011
2012
2013
29.60%
33.80%
38.50%
43.60%
--Mobile (non-voice)
3.60%
7.10%
13.40%
19.40%
--Online (computer)
22.00%
22.60%
20.70%
19.20%
--Other
3.90%
4.10%
4.40%
5.00%
PRINT
7.70%
6.50%
5.40%
4.50%
TV
40.90%
40.40%
39.20%
37.40%
RADIO
14.90%
13.90%
13%
11.90%
OTHER
7.00%
5.50%
4.10%
2.80%
TOTAL (hrs:min)
10:46
11:18
11:49
12:05
DIGITAL
*Stats compiled by www.emarketer.com - updated July 2013

4. Children’s digital activities accelerating
Source:
Nielsen’s
Children’s
Deep-­‐Dive
US,
2011-­‐2013
70%
60%
63%
60%
60%
50%
46%
40%
40%
30%
29%
30%
18%
14%
20%
28%
16%
13%
14%
26%
18%
10%
0%
Read Books for
fun
Read ebooks on
eReader
Fall 11
Read ebooks on
tablet
Fall 12
Play games on
tablet
Watch streaming
video
Fall 13
Subset:
What
ac@vi@es
do
your
children
to
fairly
or
very
oCen
(children
0-­‐12)?

5. +
Who in the HH is a regular user of iPad
Source: Nielsen’s Children’s Deep-Dive US, 2011-2013
100%
n
.
90%
Parents
80%
70%
Kids 0 -6
60%
50%
Kids 7-12
40%
30%
Teens
20%
10%
0%
Fall 11 Spring 12 Fall 12 Spring 13 Fall 13

6.
+
70% of teens (aged 13-17)
now own smartphones.
*
* Nielsen PR: Ring the bells: more smartphones in students’ hands ahead of back-to-school season, 10/29/2013

7. Kristen McLean - Founder & CEO, Bookigee
@BKGKristen
Deborah Forte - President, Scholastic Media
@Scholastic
+ Peter Kay - Founder, Infinite Fermata
@pkay225
Rick Richter - Founder, Ruckus Media
@RickatRuckus