PCG's Emilie Delquie's presentation to the ASA Conference on 28th February 2012 on why the best way of predicting the future is inventing it. New roles for the publishing intermediary.

1. ASA Conference
Best Way to Predict the Future
Is to Invent It
New Roles for the Modern
Intermediary - Part II
Tuesday 28th February, 2012

2. New Roles or New Needs?
Just Being Flexible in This
Ever-Changing Environment

3. Today’s discussion
What publishers want
What librarians need
What end-users want
New initiatives in the industry
What subscription agents and intermediaries can do

4. About PCG

5. What do publishers want?
Trusted content - citations
Strong delivery tools
Usage statistics
Perceived as innovators and leaders in their field
New subscribers
Worldwide coverage
High impact factors
To prove their ROI!

6. What do libraries need?
Right access at the right time under the right terms
More automated processes
For us to have a true understanding of how they function
and the paperwork involved with some of our requests
(No) time to learn new system
To prove their ROI!
… and basically, just help to process all this information

7. What is frustrating for librarians?
“Not knowing the years of access we retain when we cancel an online
journal subscription. Sometimes even the publishers don't know.”
“I really wish they could work better with publishers and other vendors
to help us gather usage statistics (cost-per use)”
“When link resolvers can't connect to full text because some of the
metadata is incorrect.”
“Don’t send PDF licenses!”
“Paperwork such as licenses” and “incorrect records”
“Interrupted access: might be a vendor that didn't receive a renewal
notice, or a journal that has ceased publication, or something with a name
change”, or a journal transferred to a new publisher, or etc…

8. What do end-users want?
(Seamless) access to everything, everywhere, any time
Google – like features
• Expect that content will improve over time
• Easily track citations
• Free access to everything
• Era of connections (social, professional)

9. Recent developments
Consortia of libraries / publishers
E-books / PDA
Mobile delivery / demand
Open Access / Usage-based pricing
Integration of content / article = chapter = video = content
Center of research shifting from library (Tim)
Blurred boundaries: publishers/libraries/suppliers
Ownership vs. use (Get it now?)

10. Opportunities!!!

11. What we can do...
Actually listen and implement real changes
Remain neutral and impartial, but lead the way by advising on
best practices
Relay concerns we often hear
Offer a more customized, local approach to a problem rather
than a one-size fits all solution
Interact constantly with both sides

12. Solutions
For libraries and end-users For publishers
Navigate new offerings Navigate new business models
Maximize current resources Maximize usage
Seek best license terms Advise on best practices
Relay external and internal Optimize (un)bundling of
challenges content
Micropayments? Aggregations?

13. Examples
• Analytics:
• With publishers: help boost / monitor usage
• With librarians: help collect / analyze / compare with other libraries
• With both: turn-away statistics
• End-users:
• With publishers: help reach out to new authors / raise awareness
• With librarians: provide training / discovery tools
• Consortia:
• With publishers AND librarians: act as a mediator
• PDA:
• With publishers: when does it make sense?
• With librarians: how-to and best practices

14. Flexibility
Size doesn’t matter
Needs are involving on both sides
Adapt to new offerings
Right team in place
Staying connected

15. In the end, it’s all about ...
…Being flexible
and attentive!

16. Thank you.
Emilie Delquie
Publishers Communication Group
edelquie@pcgplus.com