An informative webinar on engaging building occupants in programs that bring immediate and significant energy savings. The webinar was based on a paper on occupant engagement that the presenter co-authored and helped present at the 2010 ACEEE Summer Study on Energy Efficiency in Buildings in August 2010. It includes a case study on occupant engagement measures that achieved a 12% energy savings in part of a 150,000 sq ft office building, as well as: * An overview of approaches to enabling occupancy engagement on energy conservation in commercial and institutional buildings * Best practices in occupant engagement and the role that Energy Information Systems play in them * Strategies to ensure the persistence of savings of energy efficiency initiatives

1. Occupant Engagement in Commercial
Buildings
Tom Owen, Pulse Energy

2. Presentation Overview
• Research Background: Goals and Methodology
• EMPR/Jack Davis Building Case Study
• Findings
• Future Research

3. Research Background - Goals
Key Goals:
• Understand efficacy of occupant engagement using
CBSM approach in C&I setting
• Learning on the road towards best practice
• Identify role and value add of EIS

4. Theoretical Framework
Community Based Social Marketing (McKenzie-Mohr, 2009):
– Commitment (and consistency)
– Prompts
– Norms
– Communication
– Incentives
Energy information systems and feedback

5. More Behavioural Considerations
Broader Principals:
– Norms
– Feedback
– Public Commitment
– Discounting the future
– Status Quo Bias
– Single Action Bias
– Self Efficacy
– Loss Aversion
– Reciprocity and Reciprocal Concessions

6. Jack Davis Case Study: Background
• 146,000 ft2 office building in Victoria
• Carbon neutrality in 2010 and 20% electricity reduction
in 2020
• Lighting retrofit pilot project in 2008 (light switches &
dimmable ballasts)
• Energy Manager – funded by BC Hydro
• Detailed energy monitoring and Pulse Energy EIS

7. Jack Davis Building

8. Employee Engagement to Build a Culture
of Conservation
• Senior Executive Leadership
• Formation of “Green Team”
• Contest to identify actions
• Green pledges (commitment)
• Workstation tune-ups
• Balanced Scorecard strategic priority and indicators

9. Jack Davis Case Study:
Lighting Campaign
• One week campaign focusing on employee actions to
reduce lighting
– Simple actions (e.g., switch off at lunch)
– Specific, targeted prompts
– Embedded EIS “Dashboard” on intranet
– Communicated results
– Posters in high traffic areas
– Supported champions

10. Jack Davis Case Study: Results

11. Jack Davis Case Study: Results
Key Factors:
• Level of individual influence
• Identifiable and cohesive group
• Prompting and feedback

12. Jack Davis Case Study: Results

13. Jack Davis Case Study: Results

14. Jack Davis Case Study: Results
[Examples and Prompting]

15. Key Findings
• CBSM is effective given the right organizational
environment
• Prompting & Feedback can be a powerful tool
• Pulse EIS was a key enabler of program success

16. Gaps and Barriers: Future Research
• Achieving persistence and setting norms
• Leveraging targets, commitment and rewards
• Visual presentation of impact - $ and Tonnes
• Organisational ROI – Time and cost investment
• Building a replicable model

21. Q&A

22. Q&A

23. Q&A

24. Q&A

25. Q&A

26. Q&A
www.checkyourbuildingspulse.com

27. Q&A

28. Jack Davis Case Study: Results

29. Q&A

30. Thank you!
 Sign up for a free version of Pulse at
www.CheckYourBuildingsPulse.com
 Additional questions? Contact Pulse Energy at:
1-877-331-0530
 Look for future and archived webinars on our website:
www.pulseenergy.com/resources/webinars