If you are thinking about Social Media Marketing it would worthwhile to know more about the types of people that visit each individual network. This presentation shows demographic data as well as preferred sites and other valuable information about the kind of people that visit each site and other place around the web where they like to spend time.

1. Top 26 Social Media Sites
Demographic Information

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4. Over 40% of the US population has
a profile on Facebook. It is the
most powerful and far reaching out
of all of the social networks. It's
massive reach and diversified user
base makes it the
most intriguing forum to connect
with current and future customers.
Implementing diversified content
will help you stand out and get
noticed.

5. Twitter is one of the more exciting prospects
for online business marketing. Within this
network a multi faceted marketing strategy can
be executed. By listening to the online
conversation we can make direct contact with
those who mention your products. Sharing
content will drive users to your site and
compelling content has strong potential to go
viral with an appropriate networking strategy. It
can become its own traffic source.

6. LinkedIn in can be used in a multitude of
ways by businesses of all types. Utilizing
previous contacts will build your base,
expansion can come by joining in the
conversation and communicating with
thousands through asking and answering
questions as well as communicating in
groups. For business to business
products and services promotions,
LinkedIn should be near the top of the list.

7. Though largely ignored by social
media marketing circles, MySpace
boast a tremendous user base. It
remains one of the easiest places to
find highly targeted contacts. Unlike
Facebook there are not limits to the
number of connections you can have,
groups and advanced search features
can be used to build a large relevant
network of user to consume your
content.

8. Ning is a platform in which
anyone can create their own
social network. Whenever
someone creates a profile on
your social network they will
have a customizable profile
available immediately.
Beginning in July Ning will
no longer offer free services
but plans start at just $2.95
per month.

9. Tagged is a social network
similar to Facebook and
Myspace. People log on to
share videos, pictures,
photos and play games. The
amount of unique visitors to
this site has been consistent
over the past year. They are
also well known for having
paid a $900,000 fine for spam,
the biggest spam fine in
history.

10. Classmates is a social
network in which users
connect with their high
schools classmates. Most
traffic to this site is from
US users. Classmates.com
is a division of United
Online, owners of NetZero
and Juno.

11. Though hi5.com is founded
and based in the US, it is
more popular in Latin
American countries. User
share their interest, location
and can share different forms
of media.

12. From wikipedia:
myYearbook differentiates itself from
other sites by enabling its members to
meet new people. Members do this by
creating profiles, interacting through
Chatter, a real-time stream, sending
virtual gifts, and playing games. Since
its launch myYearbook has grown to
be one of the top Teen Sites and one of
the 25 most trafficked sites in the US

13. Meetup.com is a forum where
users can form groups of all
different sorts of interest to
meet in person. Groups formed
are social, business or
networking related. Businesses
can utilize it to form groups of
specific niches in order to
spread the word about their
business.

14. BEBO is an acronym for “blog early,
blog often”. This social network
was acquired by AOL for $850
Million dollars in 2008. We would
recommend against any sort of
network building activities on BEBO
because AOL is reportedly ready to
shut down this social network due
to lack of performance.

15. From Wikipedia:
The service allows users to contact
other members, maintain those
contacts, and share online content and
media with those contacts.The
website is also used for dating and
discovering new events, bands, and
hobbies. Users may share videos,
photos, messages and comments with
other members via their profile and
their network

16. Wikipedia is a content powerhouse which
is tightly regulated against self
promotional content. If an angle can be
found to get an article published and
accepted in can be a great source of
traffic to your site.

17. If some form of your content where to appear
on the first page of Digg you would see an
immediate spike in web traffic. Having
bookmarks from Digg will also assist in your
Search Engine Optimization efforts. typically,
web traffic driven by Digg is considered to
convert at a low percentage with many users
consuming content and immediately exiting
the site.

18. A popular bookmark on StumbleUpon
will assist in SEO efforts while driving
consistent traffic to your site. The
effectiveness for marketing efforts has
come into question but the low effort
level required makes it worth the time
invested.

19. A great deal of traffic can be generated
from having content become popular on
Reddit. It faces some of the challenges of
other Social Bookmarking sites but
should be used consistently to diversify
incoming traffic.

20. Any local business can be promoted thorough
Yelp. In depth profiles with pictures are
allowed and validation can come from 3rd
party reviews. Restaurants will receive
additional benefit because it is a popular
review site for local eateries.

21. Young, technologically oriented
people frequent this social
bookmarking service. It can be
great traffic acquisition for
businesses that serve them. SEO
benefit makes the effort
worthwhile for any business.

22. For artists, photographers, or
videographers, Deviant Art is a great
place to create a profile, submit
content, and increase exposure.

23. With a strong network of friends, articles
about popular topics with interesting titles
can receive lots of traffic when promoted
on Yahoo Buzz. For maximum
effectiveness it is important to participate
in buzz activity and proactively develop
your network. Active members with large
networks will yield the best results on
Yahoo Buzz.

24. Newsvine is a site with traditional and user
generated stories. They require high
quality photographs when submitting but it
can be an excellent place to show off
expertise on a particular topic.

25. Given their high traffic volumes,
Technorati is a viable option for online
marketers looking to expand their RSS
syndication.

26. Scribd is an excellent place to share documents
presentations and eBooks. They give you the
opportunity to monetize your creation by
charging people for what you have written or
you can share free of charge. With close to 10
million monthly visitors it is an excellent place
to gain additional exposure for your business.

27. SlideShare is another great option for
sharing documents and presentations. With
appropriately tagged and titled presentations
can be a great first contact with future
clients. They also have a low cost lead
generation service which would get your
content to the top of search results and you
would only pay for those who contact you.

28. Kaboodle, allows you to create
shopping list and share them within
the community. Anything can be added
to a shopping list clothes, electronics
or special offers from around the web.

29. Epinions is a consumer review site. Positive
reviews of your establishment can lead to
more people visiting your location. It is also
a great place to manage your reputation, a
bad review should be seen as an opportunity
to show off your costumer service skills.