Why do we build websites, applications, software, …? I would think because we want to give the user information, tools to work with, making their lives easier. And yet, so many users get frustrated not finding what they are looking for, doing things and expecting to get different results. Helpdesks get overwhelmed with support tickets for help. Development teams have to do redesigns and make – sometimes massive – changes to make customers happy. In this session at the Agile.net conference we’ll tap into the world of UX. We’ll demystify the buzz words UX, Usability, User Experience, … We’ll make UX tangible by using it in real-life cases. We’ll finally bite the bullet and explore who should be the UX guy or girl in your company. Most importantly we’ll make UX part of the development process helping teams get more happy users, lowering development and support costs. We’ll make UX Lean.

1. Lean UX A plead for UX as part of the development cycle

2. Pureplexity Technologies evolve, new opportunties arise. Touch, weband mobileapplications open a wide range of interactivity beyond the computer screen. Our passionfor technologyin combination with UX Design en Usability Makes us Powerful.

3. Best of 2 Worlds Development .NET Environment WPF & Silverlight HTML 5 Mobile for WP7 and other devices Touch technology: Surface, Multi-touch, Projection, tablet Usability & UX Usability Research Information-architecture Interface & Interaction design Creative Design Touch, mobile & web design

4. The Buzz words C’est quoi UX?

5. The buzz words Usability UX Design User Experience Learnability Functionality

7. Learning Curve

8. Learning Curve

9. Lean User Experience The next buzz word ;-)

10. Lean = maximize customer value + minimize waste Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems. Companies are able to respond to changing customer desires with high variety, high quality, low cost, and with very fast throughput times. Also, information management becomes much simpler and more accurate.

11. Lean = for manufacturing? Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization.

12. Lean UX? Implementation of a structured improvement process in the development cycle to create a maximum user experience.

14. Cut costs:

15. Decreasing Development time

16. Decreasing need for helpdesk / support

17. Less functional bugs

18. Increase revenue:

19. Happy customers talk!

22. 1. Business Analysis Situational Analysis Target Group Analysis Needs Analysis User Analysis FOCUS GROUPS OBSERVATIONS INTERVIEWS PERSONAS CONCURRENTIE-ANALYSE EXPERT REVIEW

23. CASE: New Holland OBSERVATIONS INTERVIEWS

24. CASE: New Holland OBSERVATIONS INTERVIEWS

25. 2. Functional Analysis Needs Analysis Functionalities Information Architecture SCENARIOS USE CASES TASK FLOW ANALYSIS CARD SORTING MOCK-UPS / WIREFRAMING

26. CASE: New Holland MOCK-UPS / WIREFRAMING

27. CASE: Mijn ADMB Portaal CONCURRENTIE-ANALYSE EXPERT REVIEW MOCK-UPS / WIREFRAMES Lopend project

28. 3. DESIGN Kwaliteitscontrole Creativiteit vs Functionaliteit MOCK-UPS / WIREFRAMING QUALITY CONTROL

29. 4. DEVELOPMENT Kwaliteitscontrole QUALITY CONTROL

30. 5. Testing & Integration Functioneel testen Change Management Manuals / Documentation USABILITY TESTING USER TESTING TRAINING USER FEEDBACK

31. 6. Testing & Integration Functioneel testen Change Management Manuals / Documentation USABILITY TESTING USER TESTING TRAINING MANUALS

32. 7. Evaluation Behaviour testing User Tracking Analytics USER FEEDBACK ANALYTICS EYE TRACKING HEAT MAPS ...

33. Who wears the UX hat? The million dollar question...

35. leslie@pureplexity.com

36. www.facebook.com/leslie.cottenje

37. LinkedIn

38. GooglePlus

39. ...