Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Andrew goodwin theory on bruno mars
1. Bruno Mars –
‘Just The Way You Are’
Andrew Goodwin
Theory of Music Video
Rahat Hussain
2. Links between lyrics and visuals
“Her eyes, her eyes”
Shows a drawing of her eyes using the
tape
“Her hair, her hair fall perfectly without her trying”
Shows a shot of her hair and then a drawing of her too
“she's so beautiful”
He sings to her and calls her beautiful, and then shows
her looking beautiful using a close up of her face to show
this. It also shows her facial expression of her blushing.
3. Links between lyrics and visuals
“And when you smile, the whole world stops and stares for a while”
Shows a drawing of her smile, and then shows her smiling while he stares at
her to express his lyrics.
4. Music and Visuals
As you can see here, the visuals match the music as they are both in sync. As he flicks the drum, it goes in sync
with the beat.
Here the sound of the bells ringing is shown
in this clip where the bell is being played
with the song.
5. There are frequent references to the notion of looking
and voyeuristic treatment of the female body
Here the girl is shown wearing
very seductive clothes and is
being made to look very
seductive and like an item
rather than a women.
Although the song is
about love, they are
clearly using a girl to
portray her as a sex
image by making her
look very seductive.