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OBEY CLOTHING - MORE THAN JUST A 
FASHION STATEMENT
Obey Clothing - More Than Just A Fashion Statement
They say that the outward appearance dose not really matter, but who are we kidding 
with that load of baloney? People care about the outward appearance even more than 
inner beauty in most cases. What if there was a way to look totally fabulous on the 
outside and voice out your opinions and ideals simply by the clothes that you wore? And 
what about all those young people out there? Don’t you want to wear some threads 
which will help you stand out from the rest? 
‘Obey’ Clothing. It was founded on the art, design and ideals of Shepard Fairey, an 
American street artist, graphic designer activist and illustrator who emerged from the 
skateboarding scene in 2001. ‘Obey Clothing’ has now become a symbol and a mark for 
all the other street clothing designers to live up to. It is the perfect concoction of classic 
military design, work wear basics, as well as the elements and cultural movements that 
the founder, Shepard has established his creative art career on. This clothing line is 
more than just trendy clothes. To Shepard, it was a way to canvas and spread his talent 
which was his art work and also, to put forth a message to the people. His designs which 
have become famous through “Obey Clothing” speak volumes about his mindset, ideals 
and philosophy. 
The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and 
skateboarding, but it has also taken cues from popular culture, worldwide marketing and 
political messaging. It is a beacon for self-empowerment and a clothing line where Fairey 
steeps in his ideology and iconography. It engages a use of the reverse psychology 
through which the consumers are goaded with the idea of “OBEY”, to take heed of the 
propagandists out to bend the world to their agendas. It is a wonderful play of words to 
name such a strong cause such a name because it demands the new generation to stand 
up for themselves, to go out there and make things happen for themselves. 
The Obey Clothing line has few other members in its family. ‘Studio Number One’ was 
started to help the marketing side of things; through innovative design strategies, 
unique style of thought and grass root marketing to the world of advertising. ‘Obey 
Giant’ was another initiative started by Fairey to help exhibit his art work and make a 
statement to the world. ‘Subliminal Projects’ is a multifunctional gallery space promoting 
diverse forms of art while providing a forum for contemporary dialogue. 
It is a solid propaganda where pursuing free thought is encouraged and celebrated. The 
poster, with an image of andre the giant and the words “OBEY” written in large red print 
underneath became extremely popular and eventually was put onto clothing. Obey is 
about living life to its fullest, to getting the full experience and savouring each and every 
variety out there. It is about understanding the surroundings, questioning it and making 
the most of everything.

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Obey Clothing - More Than Just A Fashion Statement

  • 1. OBEY CLOTHING - MORE THAN JUST A FASHION STATEMENT
  • 3. They say that the outward appearance dose not really matter, but who are we kidding with that load of baloney? People care about the outward appearance even more than inner beauty in most cases. What if there was a way to look totally fabulous on the outside and voice out your opinions and ideals simply by the clothes that you wore? And what about all those young people out there? Don’t you want to wear some threads which will help you stand out from the rest? ‘Obey’ Clothing. It was founded on the art, design and ideals of Shepard Fairey, an American street artist, graphic designer activist and illustrator who emerged from the skateboarding scene in 2001. ‘Obey Clothing’ has now become a symbol and a mark for all the other street clothing designers to live up to. It is the perfect concoction of classic military design, work wear basics, as well as the elements and cultural movements that the founder, Shepard has established his creative art career on. This clothing line is more than just trendy clothes. To Shepard, it was a way to canvas and spread his talent which was his art work and also, to put forth a message to the people. His designs which have become famous through “Obey Clothing” speak volumes about his mindset, ideals and philosophy. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, worldwide marketing and political messaging. It is a beacon for self-empowerment and a clothing line where Fairey steeps in his ideology and iconography. It engages a use of the reverse psychology through which the consumers are goaded with the idea of “OBEY”, to take heed of the propagandists out to bend the world to their agendas. It is a wonderful play of words to name such a strong cause such a name because it demands the new generation to stand up for themselves, to go out there and make things happen for themselves. The Obey Clothing line has few other members in its family. ‘Studio Number One’ was started to help the marketing side of things; through innovative design strategies, unique style of thought and grass root marketing to the world of advertising. ‘Obey Giant’ was another initiative started by Fairey to help exhibit his art work and make a statement to the world. ‘Subliminal Projects’ is a multifunctional gallery space promoting diverse forms of art while providing a forum for contemporary dialogue. It is a solid propaganda where pursuing free thought is encouraged and celebrated. The poster, with an image of andre the giant and the words “OBEY” written in large red print underneath became extremely popular and eventually was put onto clothing. Obey is about living life to its fullest, to getting the full experience and savouring each and every variety out there. It is about understanding the surroundings, questioning it and making the most of everything.