L’étude globale CEO Survey de PwC a été réalisée sur la base de 1258 entretiens avec des chefs d’entreprise issus de 60 pays, entre septembre et décembre 2011. L’étude CEO Survey – Point de vue des dirigeants chinois est un extrait de cette étude, faisant un focus particulier sur le marché chinois. Elle a été réalisée sur la base d’interviews de 160 dirigeants, dont 122 sont basés en Chine continentale et 38 à Hong Kong. Retrouvez toutes nos publications : www.pwc.fr/publications

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4. 8;:
51% of China CEOs are very confident of their revenue growth
prospects in 2012, compared with 40% globally
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Figure 1: More than half of China CEOs believe the global economy will decline in 2012 (%)
Q: Do you believe the global economy will improve, stay the same, or decline over the next 12
months?
4
15 Global
4
27
China &
48 56 Hong Kong
14 34
Improve
Stay the same
Decline
Don’t know
Base: All respondents (1,258); China and Hong Kong (160)
Source: PwC 15th Annual Global CEO Survey 2012
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2 IMF World Economic Outlook Update, January 2012.
3 Fifth session of the Eleventh National People’s
Congress, 5 March 2012.
Figure 2: Confidence has fallen, but a majority of CEOs are still very confident in China (%)
Q: How confident are you about your company’s prospects for revenue growth over the next 12 months? Yearly comparison of CEOs who are ‘very
confident’.
75 72
68
73
60
51
50
50 52
48
40
29
31
25
21 China and Hong Kong
Global
0
2007 2008 2009 2010 2011 2012
Base: All respondents, China and Hong Kong (2012 =1,258, 160; 2011=1,201, 46; 2010=1,198, 60;
2009=1,124, 63; 2008=1,150, 52; 2007=1,084, 47)
Source: PwC 15th Annual Global CEO Survey 2012
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Figure 3: Three-quarters of businesses in China and Hong Kong expect growth in their South-East Asian and East Asian operations
Q: In the next 12 months do you expect your key operations in these regions to decline, stay the same or grow? Percentage of CEOs who have
key operations in the region and who responded ‘grow’.
Region of operations
Company
headquarters Western North Middle Latin South-East
Europe America East America CEE Australasia South Asia Asia East Asia Africa
China and
Hong Kong 43% 51% 49% 66% 57% 57% 67% 75% 76% 47%
Global 36% 55% 67% 77% 60% 57% 80% 83% 77% 75%
Base: All respondents (1,258); China and Hong Kong (160)
Source: PwC 15th Annual Global CEO Survey 2012
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(forthcoming 2012).
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5 Peter Marsh, ‘China noses ahead as top goods
1*'1L&8*A&$0@*&%*#8>91-:I@:$-&8* producer’, Financial Times (13 March 2011).
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Figure 4: The importance of new products and services has risen sharply for CEOs in China and Hong Kong (%)
Q: Which one of these potential opportunities for business growth do you see as the main opportunity to grow your business in the next
12 months? Responses from mainland China and Hong Kong
40
30
New geographic markets
New product or sevice development
Increased share in existing markets
Mergers and acquisitions
20
10
0
2007 2008 2009 2010 2011 2012
Base: All respondents, China and Hong Kong (2012 =1,258, 160; 2011=1,201, 46; 2010=1,198, 60; 2009=1,124,
63; 2008=1,150, 52; 2007=1,084, 47). Responses of ‘new joint venture and/or strategic alliances’ excluded.
Source: PwC 15th Annual Global CEO Survey 2012
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Figure 5: The majority of CEOs in China and Hong Kong see hiring in their industry
6 ‘Haier: A Chinese company that innovates’, becoming more difficult (%)
Forbes (17 June 2010), http://www.forbes.com/sites/
china/2010/06/17/haier-a-chinese-company-that- Q: In general, has it become more difficult or less difficult to hire workers in your industry, or
innovates/ is it unchanged?
1
12 Global
1
9
China &
44 31 Hong Kong 59 43
More difficult
Unchanged
Less difficult
Don’t know
Base: All respondents (1,258); China and Hong Kong (160)
Source: PwC 15th Annual Global CEO Survey 2012
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Figure 6: Growing customer bases is far from the only objective of CEOs in their key overseas markets (%)
Q: Which of the following objectives do you hope to achieve in the next 12 months? (The top 10 countries mentioned by CEOs in ‘Which
countries, excluding the one in which you are based, do you consider most important for your overall growth prospects over the next 12
months?’)
China USA Brazil India Germany
55 61 61
46 32
46 55 54
27 26 30 22 31 24 32
79 71 83 79 72
30 23 33 38 10
14 17 11 12 16
19
34 31 31 14
Russia UK France Japan Australia
53 47 49
42 44
19 49 36 15 29 34 36
22 38 19
87 78 76 81 85
31 9 21
12 12 11 10 10
16 17
26 5 6 21 19
Build R&D/innovation capacity or acquire intellectual property Build internal service delivery capacity
Build manufacturing capacity Access local talent base
Access raw materials or components Grow your customer base
Access local source of capital
Base: China (383); USA (275); Brazil (188); India (176); Germany (152); Russia (101); UK (81); France (66); Japan (62); Australia (53)
Source: PwC 15th Annual Global CEO Survey 2012
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Figure 7: In China and Hong Kong, talent constraints are not only rising rapidly, but also constraining innovation (%)
Q: Have talent constraints impacted your company’s growth and profitability over the past 12 months in the following ways? Percentage of
respondents who said “Yes”.
We weren’t able to innovate effectively
Our talent related expenses rose more than expected
We were unable to pursue a market opportunity
We couldn’t achieve growth forecasts in overseas markets
We couldn’t achieve growth forecasts in the country
where we are based
Our production and/or service delivery quality
standards fell China & Hong Kong
We cancelled or delayed a key strategic initiative Global
0 10 20 30 40 50 60
Base: All respondents (1,258); China and Hong Kong (160)
Source: PwC 15th Annual Global CEO Survey 2012
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the Core of Driving Economic Growth’, World
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Figure 8: High-potential middle managers are the biggest concern of CEOs worldwide (%)
Q: With which of the following groups do you currently face the greatest challenges with regard
to recruitment and retention?
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Senior management team
China & Hong Kong
Overseas unit heads Global
0 20 40 60
Base: All respondents (1,258); China and Hong Kong (160)
Source: PwC 15th Annual Global CEO Survey 2012
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8 Conrad Schmidt, ‘The Battle for China’s Talent’, 9 Hong Kong is one of two Special Administrative
Harvard Business Review (2011). Regions (SARs) of the People’s Republic of China.
10 This report includes views from three China
CEOs: Cheung Yan, Chairlady of Nine Dragons Paper
(Holding) Limited; Sun Mingbo, President, Executive
Director and Chairman of the Strategy and
Investment Committee of Tsingtao Brewery Co Ltd.;
and Yang Yuanqing, Chairman and CEO of Lenovo.
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