During this 30 min webinar we've been discussing right targeting, regional and message implementation, defining preferred channels and increasing of your sales as a result.

1. QAP
Doctor’s Portrait.
Direct Involvement on sales call.

2. Experience. Partners
• More than:
• 5 years in pharma
• 100 international projects
• 50 eDetails per month

3. Doctor’s Portrait
• Segmentation
• Targeting
• Increasing of Sales Force Efficiency

4. Doctors Segmentation
• Macro segmentation
• Drivers and motivations to prescribe
• Inhibitions & barriers
• Potential-based micro-segmentation
• Common traits
• Likelihood to start / increase
prescription
• Segmentation by categories
• Field of specialization
• Stakeholders

5. Right Targeting

6. Sales Representative
Behavior

7. Smart Behavior
• Well-planned & organized
• Communicating Ethics
• Questions
• Useful, sought-after resource to
the doctor
• Educational purpose

8. Digital Engagement
Doctor
eDetailing
HTML5
Feedback
Rep
• More away from traditional pharmaceutical selling
• Interactive dialogue
• Content
• Depending on doctor’s category
• Remember:
• Which message you want to implement?
• What KPI you want to get?

9. HTML5 presentations examples
• Cortex
• http://goo.gl/aW3uMg
• Oncology Brand
• http://goo.gl/4FUqYw
• Margin Tracker
• http://goo.gl/2Rpam5

10. Thank You for
Your Attention!
Oksana Matviienko
Dmitry Rastaturin
oksana.matviienko@qapint.com
dmr@qapint.com