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ESENÞA DESIGN-ULUI DE BLOG
        ALEX CRISTACHE
1. ALEGEREA DESIGN-ULUI / PRIORITATI                                 ALEX CRISTACHE
                                                                        http://QBKL.net




Alegerea unui design de blog în funcþie de:

1. Formatul blog-ului
2. Publicul þintã
3. Gustul personal
Notã: Cele 3 puncte reprezintã topul prioritãþilor.




                                        Outside the Box Creativity
2. ALEGEREA CULORILOR                                ALEX CRISTACHE
                                                        http://QBKL.net




    Care este culoarea ta preferatã?




                        Outside the Box Creativity
2. ALEGEREA CULORILOR (cont)                                ALEX CRISTACHE
                                                               http://QBKL.net




  Uitã de culoarea ta preferatã ACUM!

  Singurul* vizitator pentru care va conta
          aceastã culoare eþti tu.
        * Cu excepþia cazului în care ai un “stalker”. :)




                               Outside the Box Creativity
2. ALEGEREA CULORILOR (cont)                                                                       ALEX CRISTACHE
                                                                                                        http://QBKL.net




    Semnificaþii generale ale culorilor

          Roþu       Oranj         Galben                     Verde            Albastru         Mov




         Dragoste     Comfort      Amuzament                     Bani             Succes       Regalitate
         Pasiune    Creativitate      Fericire                  Naturã          Încredere         Lux
          Impuls     Tinereþe       Jovialitate                Sanatate            Calm         Fantezie
          Pericol    Distracþie                                  Viaþã          Seriozitate   Ambiguitate




   Semnificaþiile variazã de la om la om þi mai ales de la culturã la culturã.


                                                  Outside the Box Creativity
3. MODELE DE STRUCTURA                                           ALEX CRISTACHE
                                                                    http://QBKL.net




    a. Clasic cu o    b. Clasic cu douã                   c. Revistã cu douã
 coloanã secundarã   coloane secundare                    coloane secundare


                             Outside the Box Creativity
3. MODELE DE STRUCTURA (cont)                             ALEX CRISTACHE
                                                             http://QBKL.net




                      • Util în cazul frecvenþei reduse a
                      update-urilor;
                      • Pune accentul pe conþinutul
                      proaspãt;
                      • Oferã mai puþine opþiuni de
                      promovare internã a altor secþiuni
                      þi elemente de interes din blog.
     a. Clasic cu o
  coloanã secundarã


                             Outside the Box Creativity
3. MODELE DE STRUCTURA (cont)                              ALEX CRISTACHE
                                                              http://QBKL.net




                       • Util în cazul frecvenþei mari a
                       update-urilor;
                       • Echilibru între conþinut þi
                       elementele de intra-promovare;
                       • Oferã multe opþiuni de
                       promovare internã a altor secþiuni
                       þi elemente de interes din blog.
   b. Clasic cu douã
  coloane secundare


                              Outside the Box Creativity
3. MODELE DE STRUCTURA (cont)                              ALEX CRISTACHE
                                                              http://QBKL.net




                       • Util în cazul frecvenþei mari a
                       update-urilor (tip ziar/revistã);
                       • Echilibru între conþinut þi
                       elementele de intra-promovare cu
                       un uþor accent pe zona de
                       conþinut.

  c. Revistã cu douã
  coloane secundare


                              Outside the Box Creativity
4. ELEMENTE ESENTIALE   ALEX CRISTACHE
                           http://QBKL.net




  Header

  Navigare

  Conþinut
  promovat



  Conþinut
  Proaspãt

  Conþinut
  Adiþional
  1/2 Coloane
4. ELEMENTE ESENTIALE (cont)                             ALEX CRISTACHE
                                                            http://QBKL.net




a. Alege un header simplu ce îþi va pune în valoare
brand-ul (personal sau de firmã)
b. Afiþeazã elementele de navigaþie cât mai vizibil,
fãrã a fi aglomerate de alte elemente.
c. Formateazã conþinutul conform cu frecvenþa de
publicare astfel încât sã oferi acces usor þi rapid la
noutãþile blog-ului.
d. Secþiunile adiþionale trebuie sã corespundã
scopului final al blog-ului.

                            Outside the Box Creativity
5. PROFESIONISM PT. PROFESIONISTI                      ALEX CRISTACHE
                                                          http://QBKL.net




Aspiri sã devii un “problogger”?
Eþti “problogger”?

Comportã-te ca un “problogger”.
Nu lãsa design-ul blog-ului tãu pe mâna amatorilor.
Nu lãsa imaginea personalã sau cea a companiei tale
în grija “gratuitãþilor.”



                          Outside the Box Creativity
5. PROFESIONISM PT. PROFESIONISTI                           ALEX CRISTACHE
                                                               http://QBKL.net




Un “problogger” are doar douã opþiuni:

a. Alege o agenþie specializatã ce îþi va crea design-ul blog-
ului conform imaginii, þintelor þi nevoilor tale. (cost mediu -
ridicat);

b. Alege un design premium cât mai aproape de necesitãþile
tale ($25-$150 pe piaþa de teme premium).



                               Outside the Box Creativity
VÃ MULTUMESC SI VÃ DORESC
  INSPIRATIE ÎN ALEGEREA
   DESIGN-ULUI DE BLOG!
        ALEX CRISTACHE
         http://QBKL.net




               Outside the Box Creativity

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Alex Cristache - Esenta Design-ului de Blog (Webstock 2011)

  • 1. ESENÞA DESIGN-ULUI DE BLOG ALEX CRISTACHE
  • 2. 1. ALEGEREA DESIGN-ULUI / PRIORITATI ALEX CRISTACHE http://QBKL.net Alegerea unui design de blog în funcþie de: 1. Formatul blog-ului 2. Publicul þintã 3. Gustul personal Notã: Cele 3 puncte reprezintã topul prioritãþilor. Outside the Box Creativity
  • 3. 2. ALEGEREA CULORILOR ALEX CRISTACHE http://QBKL.net Care este culoarea ta preferatã? Outside the Box Creativity
  • 4. 2. ALEGEREA CULORILOR (cont) ALEX CRISTACHE http://QBKL.net Uitã de culoarea ta preferatã ACUM! Singurul* vizitator pentru care va conta aceastã culoare eþti tu. * Cu excepþia cazului în care ai un “stalker”. :) Outside the Box Creativity
  • 5. 2. ALEGEREA CULORILOR (cont) ALEX CRISTACHE http://QBKL.net Semnificaþii generale ale culorilor Roþu Oranj Galben Verde Albastru Mov Dragoste Comfort Amuzament Bani Succes Regalitate Pasiune Creativitate Fericire Naturã Încredere Lux Impuls Tinereþe Jovialitate Sanatate Calm Fantezie Pericol Distracþie Viaþã Seriozitate Ambiguitate Semnificaþiile variazã de la om la om þi mai ales de la culturã la culturã. Outside the Box Creativity
  • 6. 3. MODELE DE STRUCTURA ALEX CRISTACHE http://QBKL.net a. Clasic cu o b. Clasic cu douã c. Revistã cu douã coloanã secundarã coloane secundare coloane secundare Outside the Box Creativity
  • 7. 3. MODELE DE STRUCTURA (cont) ALEX CRISTACHE http://QBKL.net • Util în cazul frecvenþei reduse a update-urilor; • Pune accentul pe conþinutul proaspãt; • Oferã mai puþine opþiuni de promovare internã a altor secþiuni þi elemente de interes din blog. a. Clasic cu o coloanã secundarã Outside the Box Creativity
  • 8. 3. MODELE DE STRUCTURA (cont) ALEX CRISTACHE http://QBKL.net • Util în cazul frecvenþei mari a update-urilor; • Echilibru între conþinut þi elementele de intra-promovare; • Oferã multe opþiuni de promovare internã a altor secþiuni þi elemente de interes din blog. b. Clasic cu douã coloane secundare Outside the Box Creativity
  • 9. 3. MODELE DE STRUCTURA (cont) ALEX CRISTACHE http://QBKL.net • Util în cazul frecvenþei mari a update-urilor (tip ziar/revistã); • Echilibru între conþinut þi elementele de intra-promovare cu un uþor accent pe zona de conþinut. c. Revistã cu douã coloane secundare Outside the Box Creativity
  • 10. 4. ELEMENTE ESENTIALE ALEX CRISTACHE http://QBKL.net Header Navigare Conþinut promovat Conþinut Proaspãt Conþinut Adiþional 1/2 Coloane
  • 11. 4. ELEMENTE ESENTIALE (cont) ALEX CRISTACHE http://QBKL.net a. Alege un header simplu ce îþi va pune în valoare brand-ul (personal sau de firmã) b. Afiþeazã elementele de navigaþie cât mai vizibil, fãrã a fi aglomerate de alte elemente. c. Formateazã conþinutul conform cu frecvenþa de publicare astfel încât sã oferi acces usor þi rapid la noutãþile blog-ului. d. Secþiunile adiþionale trebuie sã corespundã scopului final al blog-ului. Outside the Box Creativity
  • 12. 5. PROFESIONISM PT. PROFESIONISTI ALEX CRISTACHE http://QBKL.net Aspiri sã devii un “problogger”? Eþti “problogger”? Comportã-te ca un “problogger”. Nu lãsa design-ul blog-ului tãu pe mâna amatorilor. Nu lãsa imaginea personalã sau cea a companiei tale în grija “gratuitãþilor.” Outside the Box Creativity
  • 13. 5. PROFESIONISM PT. PROFESIONISTI ALEX CRISTACHE http://QBKL.net Un “problogger” are doar douã opþiuni: a. Alege o agenþie specializatã ce îþi va crea design-ul blog- ului conform imaginii, þintelor þi nevoilor tale. (cost mediu - ridicat); b. Alege un design premium cât mai aproape de necesitãþile tale ($25-$150 pe piaþa de teme premium). Outside the Box Creativity
  • 14. VÃ MULTUMESC SI VÃ DORESC INSPIRATIE ÎN ALEGEREA DESIGN-ULUI DE BLOG! ALEX CRISTACHE http://QBKL.net Outside the Box Creativity