QITCOM 2011 Presentation: The Unstoppable Rise of Mobile Marketing Presenter: Mr. Nihal Mehta - CEO, BUZZD

1. The unstoppable rise of
mobile.
may 2011
@nihalmehta

3. mobile is
putting nearly everything within
“the arms reach of desire”
along the customer’s journey
3

4. Can you
imagine living
without it?
Why mobile?

5. – 6.8 billion people
– 5+ billion mobile
subscriptions
• 3+ Billion unique
– US – 277 million
subscriptions
• 233 million unique
The rest of the world can’t

6. Convergence
Economy
Marketing
opportunities
Speed
Handsets
Data tariffs
Industry promotion
The drivers for growth
Consumer behavior

7. more than a phone…
mobile is a cornerstone to the daily
lives to the vast majority
7

8. is about convenience
& need
mobile is an access point
Consumer channel choice

9. Mobile 3rd Most Used Media
Channel
Source: Microsoft Advertising Mobile Consumer Vertical Study - The
Future of Mobile Advertising, Nov. 11, 2009
Average number of hours per week spent with:

10. Print
Recordings
Cinema
Radio
TV
Internet
Mobile
The 7th mass media
Source: Tomi Ahonen (2010)

11. The convergence of media
TV Radio Recordings Comms. Print Cinema
Source: Ahonen (2007)
Internet

12. The many paths of mobile
Content
Source: comScore (Feb. 2010)

13. U.S. Text Messaging Growth
0
20
40
60
80
100
120
140
160
Dec 00
Dec 01
Dec 02
Dec 03
Dec 04
Dec 05
4.6 9.7
18.7
48.1
110.4
152.6
Source: CTIA Semi-Annual Wireless Survey; Tomi Ahonen, 2010
Worldwide est: 8 trillion messages in 2011
(Billions of messages)

14. 14

15. Mobile App Proliferation
Source: Sharma Consulting (2010)

16. Social Networking has surpassed
emailing

17. Mobile Social Networking
~80mm by 2015

18. Mobile Users Access a Wide
Range of Content
49%
44%
36%
34%
31%
29%
24%
22%
21%
21%
20%
18%
18%
17%
15%
13%
13%
12%
12%
12%
weather
search
news
maps
sports information
entertainment news
movie information
stock quotes or financial news
bank accounts
tech news
restaurant information
traffic reports
business directories
general reference
classifieds
television guides
gaming information
electronic payments
auction sites
online retail
Top 20 Mobile Content Categories
Reach Among Active Users
(Browsing, Apps, SMS), April 2010, US
Product:comScore MobiLens
Data: Three month average ending April 2010

19. Mobile Internet Growth

20. Mobile Internet Growth

21. Myriad of Devices
Feature
20% - 25% of the
US Market
75% - 80% of the
US Market
Smartphone
Connected in other ways

22. Tomorrow (U.S.)

24. Android overtaking iOS, Symbian
24
The Long View - Deloitte Predictions - Mobile Media World

25. Android is now top selling smartphone
globally (Q4 2010)
25