I.Channel And Distribution Tactics 9

Channel and Distribution Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Negotiation Promotion Contact Transporting and storing Financing Packaging Money Goods Today’s system of exchange Producers Users

Channel intermediaries - Wholesalers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Channel intermediaries - Agents ,[object Object],[object Object],[object Object],[object Object],[object Object]

Channel intermediaries - Retailer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel intermediaries - Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Six basic channel decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selection consideration ,[object Object],[object Object],[object Object],[object Object],[object Object]

Potential Influence Strategies- Frazier and Sheth (1989) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frazier and Summers (1984) Frequencies of use of Influence Strategies

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