China mobile payment industry report (2014 2018), market prospect and investment strategy planning

1. China Mobile Payment Industry Report (2014-2018), Market Prospect
and Investment Strategy Planning
In an oversupply economy, the key to success is that the enterprise can firmly lock and capture it
in when the demand has not yet been formed. Successful companies will often devote a lifetime
of effort and resources to search the current industry demands, potential demands and new
demands!
With the growing competition in mobile payment industry, merger integration and capital
operation of large mobile payment enterprises are becoming more frequent. More emphasis is
focused on market research for excellent domestic mobile payment companies, especially on the
overall development trends of global mobile payment industry, development and innovation of
models of similar foreign and domestic companies, the industrial development environment and
in-depth study of the purchasers. Because of this, a large number of outstanding domestic
mobile payment brands have risen rapidly, becoming leaders in the industry!
This report is based on long-term market tracking information by Forward Intelligence on mobile
payment industry. It adopts international SCP scientific analysis models and analyses
comprehensively and accurately the structure from the overall height of the industry for you.
This report mainly analyzes background of mobile payment industry; development status and
overall trends of global mobile payment industry; experience of development of mobile payment
industry of representative nations; the development status quo and production and operation of
Chinese mobile payment industry; the current market environment and competition of Chinese
mobile payment industry; Chinese mobile payment industry's core technology; main application
areas of mobile payment; characteristics of mobile payment users’ consumption behavior;
operation of mobile payment market leaders; development trends of mobile payment industry
and future prospects. Meanwhile, based on first-hand market data of the whole industry in the
past five years, it can allow you to fully and accurately grasp market trends and development
trends of mobile payment industry.
The greatest feature of this report is forward-looking and timeliness. Based on the development
path of the industry and years of practical experience, it makes careful analysis and prediction of
the future development trends of mobile payment industry. It is a rare quality for related mobile
operators, payment service providers, application and equipment providers, system integrators,
merchants and investment companies to accurately understand the latest developments in
mobile payment industry, grasp market opportunities, make the right business decisions and
clear corporate directions. It is also a heavyweight report and the industry's first on the
comprehensive systematic analysis of upstream and downstream of the industry and key
enterprises of the industry.
This report will help related mobile operators, payment service providers, application and
equipment providers, system integrators, merchants and investment companies accurately

2. understand the latest developments of the mobile payment industry and early detect blank
points of mobile payment industry market, opportunities, growth and profitability points ...... it
will help prospectively grasp unmet market demands and trends of mobile payment industry and
become a good advantage for sustainable development, effectively avoid the investment risks
from mobile payment industry, more efficiently consolidate or expand appropriate strategic
target markets, and firmly grasp the initiative authority in market competition.
During the writing process, the report is supported by the National Economic Information Center,
the National Bureau of Statistics, the International Institute of Information, Ministry of
Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the
State Council’s Development Research Center and other institutions. We express our special
thanks!
Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for
business reference purposes only, we hope corporate advertising clients do not use it for
advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business
will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external environment
and untimely update the strategic decisions with environmental changes can lead to loss of
competitive advantages. Truly successful enterprises (organizations), consciously or
unconsciously, will do scientific analysis of the external environment and thus formulate crucial
and scientific business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business
decisions and continue to achieve success!
Qianzhan Industry Research Institute
Mobile Payment Industry Research Group
Chapter 1: Analysis of development environment of China mobile payment industry
1.1 the main categories of mobile payment
1.1.1 classification by business scenarios of mobile payment
1.1.2 classification by operation models of mobile payment
1.1.3 classification by access methods of mobile payment
1.1.4 classification by business models of mobile payment
1.2 drivers for mobile payment industry
1.2.1 drivers for mobile payment market
1 analysis of online shopping market
2 analysis of changes of users’ payment habits
1.2.2 drivers for mobile payment policies
1 technology standards for mobile payment
2 license issuance of mobile payment
1.2.3 drivers of mobile payment technology
1 updates of mobile payment technology
2 analysis of advantages and disadvantages of mobile payment technology

3. 1.2.4 drivers for mobile payment infrastructure
1 payment network construction
2 POS terminal construction
1.3 policy environment of mobile payment industry
1.3.1 analysis of regulators of the mobile payment industry
1 MIIT policies
2 CBRC policies
1.3.2 policy of support of "Twelfth Five Year Plan"
1.3.3 other related policies for mobile payment industry
1.3.4 the impact of mobile payment standard on the industry
1.3.5 the impact of license issuance on the industry
1 situation of third-party payment license issuance
2 influence of third-party payment license issuance
Chapter 2: Analysis of development of the global mobile payment industry
2.1 analysis of the global mobile payment industry
2.1.1 status quo of market of global mobile payment industry
1 analysis of global market scale
2 status quo of regional industrial development
3 situation of competition and acquisition of industry chain
4 analysis of global investment merger
2.1.2 trends of layout of global mobile payment giants
1 layout progress of Apple
2 layout progress of Google Inc.
3 layout progress of ISIS Company
2.1.3 forecast of market of global mobile payment industry
2.2 analysis of development of Japan's mobile payment industry
2.2.1 analysis of sharing models of Japan's mobile payment industry
2.2.2 competition of Japan's mobile payment industry
2.2.3 development status quo of Japan's mobile payment industry
2.2.4 analysis of operators of Japan's mobile payment industry
2.2.5 development trends of Japan's mobile payment industry
2.2.6 experience of Japan to develop mobile payment industry
2.3 analysis of development of South Korean mobile payment industry
2.3.1 background factors of South Korean mobile payment industry
2.3.2 analysis of implementation methods of South Korean mobile payment industry
2.3.3 policy environment of South Korean mobile payment industry
2.3.4 development status quo of South Korean mobile payment industry
2.3.5 analysis of operators of South Korean mobile payment industry
2.3.6 development models of South Korean mobile payment industry
2.3.7 experience of South Korean to develop its mobile payment industry
2.4 analysis of development of European mobile payment industry
2.4.1 analysis of basis of development of European mobile payment industry
2.4.2 research on European consumers' willingness on mobile payment
2.4.3 policy environment of European mobile payment industry

4. 2.4.4 development status quo of European mobile payment industry
2.4.5 analysis of operators of European mobile payment industry
2.5 analysis of development of the American mobile payment industry
2.5.1 development course of the American mobile payment industry
2.5.2 analysis of implementation methods of the American mobile payment industry
2.5.3 research on American consumers' willingness on mobile payment
2.5.4 development status quo of the American mobile payment industry
2.5.5 analysis of operators of the American mobile payment industry
2.5.6 characteristics of development of the American mobile payment industry
2.6 reference of global mobile payment industry to China
2.6.1 analysis of ways of government support
2.6.2 analysis of strategic positioning
2.6.3 analysis of market positioning
2.6.4 analysis of control of the industry chain
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