this information packed power point will show you mobile marketing – the hands on, low cost marketing tool – can really help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. You will learn… How to start and build a strong permission-based customer list. Get your audience to act on your text messages. Use your past results to sharpen your mobile marketing program as you go along. This comprehensive overview of how easy it is to create and send professional-looking texts and take your business Mobile.

1. Mobile Marketing

2. Contact Information
Casey McConnell
casey@Qittle.com
Facebook.com/Qittle
@Qittle
http://www.linkedin.com/caseymcconnell
Text CASEY to 37404

3. What is Mobile Marketing?
Marketing on or with a mobile device, such as a mobile phone.
“Any marketing activity conducted through a ubiquitous network to which
consumers are constantly connected using a personal mobile device".
Andreas Kaplan, marketing professor

4. Examples of Mobile Marketing
Shopping Social
Apps Payments
Email Web
Voice SMS

5. Who is Mobile? Everyone!!!
90% of Americans
own a Mobile Phone 45% of Americans
own a Smartphone
(Pew Research Center for
Internet & American Life)

6. Facebook VP:
Facebook VP:
“We Pivoted To Create The Right Mobile Experience First,
“We Pivoted To Create The Right Mobile Experience First,
The Desktop Can Catch Up Later”
The Desktop Can Catch Up Later”

7. Mobile Content Usage

8. Smartphone Platform Market Share
More than 114 million
people in the U.S. owned
a Smartphone during the
three months ending July
2012.
85%
Market Share

9. Smartphone
usage 2012
(Google)

12. Mobile Platforms

13. Social Media – #1
Facebook now has 600M mobile users

14. Like – facebook.com/Marketing

15. Social Media – 2 & 3

16. www.SocialQuickStarter.com
www.SocialQuickStarter.com

17. SEO
Frequency of looking for local information on a Smartphone

18. Google Places for Business
www.Google.com/PlacesforBusiness

19. Email
Frequency of email use on Smartphone

20. Email
Think Mobile user
experience!

22. Mobile Website/App
By 2014 mobile will take over desktop internet usage.

23. Qittle Mobile Website Experience
Before
Before After
After

24. SMS - #1 use on a Mobile Phone
75% of all American
Mobile Phone users
SMS Message
(The Pew Research Center)

25. Definition of Terms
1. SMS – Short Message Service (160 Characters)
2. Text Message – is a SMS message
3. Shortcode – 5 to 6 digit phone number used for
commercial text messaging
Short Code
Reply
Keyword

26. Cost Cutters is seeing a 30% – 40% Redemption of
their mobile offers to customers who have Opt into
their mobile campaign
How it works?
1. Customer Opts into Cost Cutters Campaign when they
see ads.
2. Text CostCutters to 37404 to receive $2 off your
haircut today.
3. Cost Cutters follows up in 4 weeks with another text
coupon.
4. Customer walks in and redeems coupon.

27. SMS example: At The Beach

28. In Store Marketing Text Reply Follow Up

29. What do I do next?
1. Mobile web/app
2. Social
3. Messaging